• Printing Concerns

    This post suggests that its not not just Jaipur and Goa that’s going to have changing times, the Gulf too might have TOI spewing out the intricacies of their version of Page 3. Considering the ever growing number of my brethren there, maybe they should consider a Malayalam edition? 😉

    Meanwhile, The Economist has an article on the newspaper scene in the US, where a lot of the old mastheads might soon be out of circulation, while web only entities like the Huffington Post are flourishing. Thankfully, Bush hasn’t blamed India for the decline, yet. The article also goes on to say that while the majority of players are suffering there are some who are bucking this trend. But there’s no arguing that the web, which is seen as a major contributor to the decline, is here to stay.

    Meanwhile, they have another article, which talks about the print industry in india, for which PwC predicts a rosy future, thanks to rising literacy levels. But we have to keep in mind (as the article says) that it is an industry that survives on ad rates as opposed to circulation and pricing, and the IRS figures anyway show at best a single digit growth, if at all there is a growth. Also, English dailies are more of an urban phenomenon, it is unlikely that future growth will come from rural areas, because the audience may not be monetisable, and the vernacular dailies would be taking a large share of the advertising pie already. Which only leaves the urban areas, where the medium itself would face stiff competition in future from Television, radio and the internet, especially since the last one provides much better measurement metrics.

    So I, for one, would like to know the details of PwC’s study that claim that the print media in India will rise from 149 billion rupees ($3.6 billion) in 2007 to 281 billion rupees in 2012. I am also not sure why a scenario like the US would not be replicated, at least in urban India. For those who say that the broadband penetration in India is a pipe dream, we must not forget the other medium called mobile, thats growing at a blistering pace.

    until next time, stop press?

  • Rediffined

    Just noticed the rediff homepage has had a small makeover. The Get Ahead section which used to be at the bottom of the top set of tabs, has now been promoted to one of the tabs. And the entire bottom space has been taken over by  iShare. And if I’m not mistaken , Q & A, Rediff’s version of Answers, has also been promoted.

    The other thing i noticed is a ‘Compare Mobiles’ at the very top. But that did not impress me much because while it wasn’t just limited to mobiles, and included DVD players, microwaves and a host of other things including gaming consoles and automobiles, the interface is not as good as say, Compare India.

    Meanwhile, had written earlier about how I thought Rediff was getting increasingly active in the video sharing segment. The change above also points to the same pattern, and the overall attention to user generated content. This assumes greater significance if you consider this story, which predicts a You Tube-India launch a couple of days from now. With rediff’s equity and reach in the Indian market, and You Tube’s cutting edge tech, this will be an interesting locking of horns, especially since YouTube is quite popular in India already.

    And talk about coincidence, the banner that was playing at rediff when i was checking it out happen to be from an entity called MyPopkorn. According to their ‘About Us’ section, thay have professional content from television, movies etc and in genres like news, romance, comedy etc. Where do they fit in this new ecosystem of video sharing?

    until next time,  web killed the video star? 😉

  • Growth, or the lack of it….

    At every cross road, there are opportunities that have not been taken. There are choices that have been made, options that have been taken, the first with a steely resolve, and the second, with a sense of compromise. The first is more often than not, a happy tone that comes from knowing exactly what we want, and the second one is a tone of resignation, which comes from knowing somewhere deep inside that by giving up a little, much could have been gained, if only we could bring ourselves to do it, if only we could be sure…

    I’ve always wondered about why I have a problem with giving up a few comforts, a few perks, a few advantages in life, especially if it means I could have an opportunity to connect with what I was meant to do in this life. At first, i thought it could be because I wasn’t sure what exactly it was. But then, I was even giving up chances of finding out what it could be.

    I came across a new logic a while back. One thats rooted in my small town origins. Of course, its no longer a small town, its what they call a tier 2 city. 🙂 Growing up in a small town means that you’re always on ‘add to shopping cart’ mode in terms of aspirations. Growing up in an age when the cans of cola in the hands of videsi relatives evoked a sense of envy, didn’t help. While a lot of the shopping cart items were thrown out with age and what I hope is maturity, there are some deep seated ones which are difficult to get over. Which explains the constant striving for growth. And as each upgrade is done with, it becomes more difficult to give up what has been achieved after so much of work has gone into it. While it can be argued that the potential growth by letting go is much larger, or that the movement is only lateral, when you come in from what is relatively nowhere, it is difficult to imagine even risking going back there.

    until next time, hedging the bets

  • Kobe Sizzlers

    Talk about focus… You only come here if you are in the mood for sizzlers… We couldn’t even try our regular strategy of one starter + one sizzler + dessert approach, since the starter options are almost nil… Even with this focus, we felt that we could’ve got more choice of sizzlers in say, Yoko, Indijoe or Tangerine.

    First things first, the joint is located on the 5th floor of Garuda Mall. We tried reserving in advance, but as usual were met with ‘We don’t take reservations on weekends’. What surprised us were a few tables there with a ‘reserved’ sign, and I only got a smile in response to my query. We reached there by around 7.45, and could easily get a table, but the place got crowded in another 15 minues.

    Since I was still reeling from a heavy lunch, we ordered a Chicken Salad and a Nasi Goreng. The salad came in no time, was very tasty (just the way I like it, with lots of mayonnaise) and was quite large, in terms of quantity. The sizzler took some time, but that might have been because they were waiting for us to finish the salad.

    The sizzler was made of boneless chicken on a bed of fried rice. And what a bed it was – king size!! I’m quite sure that even with a free stomach, I wouldn’t have been able to finish it. The lack of options, I think, is made up for by the extremely good quality and quantity of the food that one gets here.

    The dessert options are the regular suspects – custard, brownie. They also have a few beverage options like iced tea, cold coffee and something called the Kobe special coffee, have to try that out sometime.

    The ambience is quite pleasant, with very comfortable seating and cosy seating for 2 people. The food is absolutely value for money, the entire meal cost us just about Rs.400.

    Kobe Bangalore. 5th Floor, Garuda Mall, McGrath Road, M.G.Road, Banglore-560025 Tel: 080-65600872

    Menu and Photos at Zomato

  • Citi Zen

    There are a couple of Citibank ads that started appearing late last year. I haven’t been able to find it anywhere on the net, finally got one of the storyboards here.

    This one shows a ‘home’ scenario where a woman complains to her husband about how his brother (Amar) has brought his financial planner to meet their father. The husband is very happy that his brother has become responsible, but the wife feels that the brother is eyeing their business. Later, the father says that since Amar has become smart in finance, and should handle their new factory. While the brother is happy with it, his wife is shown fuming.

    There’s another office scenario where a junior is shown to become smarter and is offered a new project, while a colleague warns his senior that he is trying to leap over him. The ads are only meant to convey that after using Citibank’s services, a person becomes smarter in his finance. I’ve seen a few comments on the net which don’t appreciate the execution/storyline of the ads, but i have a different view of it.

    Set in the context of a corporate/domestic life that has an abundance of back biting and ‘success at any cost’ mantras, and product and brand communication that has no qualms about accepting it that way and portraying it too, it shows a person who’s confident enough about his own skills to not feel threatened and is magnanimous enough to be happy about another person’s growth. To me, that’s a value statement in itself, and a refreshing one at that. I really don’ t know if it is by design, even if it is not, I (also) read it that way.

    until next time, efficacity

    Meanwhile, the cola wars are back, its Youngistan vs Thums up. Catch the video here (courtesy this)