• What’s on TV? The Internet

    The confluence of web and TV has been a topic of discussion for quite sometime now. The initial version of Web TV- with a set top box and keyboard, didn’t work out well, but that hasn’t stopped the next generation from making attempts, and with all the components required for access built into the TV now, things are showing some promise.

    Yahoo’s TV widgets, with Flickr, news, finance etc integrated onscreen in Samsung TVs had created quite a stir at the CES 2009 event earlier this year. Yahoo and Intel have also co-developed a range of products that lets users access pages and tools while watching a program – around 20 widgets (scaled down versions) from the NYT to MySpace and Twitter. Yahoo will also release a toolkit for developers to make new content.Yahoo is not the only player here. Netflix has tied up with LG for a new line of broadband high-def TVs with Netflix built in to it. More on that here.  Verismo Networks has a PoD device – VuNow that can stream web content onto your TV without a PC or connections. (via Bangalore Inc) On another front, there are gaming consoles and DVD players etc with built in broadband access abilities.

    Meanwhile, the convergence is happening on the reverse direction too. With the net becoming a competition to TV channels as a source of entertainment, the reverse is also happening as a lot of television content is now finding its way into the net, legally. 🙂 Comcast, Time Warner Cable etc are now entering the fray with a two fold objective – to take more content online, and make the TV experience more web like. Closer to home, Star TV had tied up with nautanki.tv earlier this year to watch shows online. A couple of months back, the Times Audience Network added Big Adda as a video content partner. More about that here. Hmm, Bigflix + Big Adda?

    It is also interesting to see web based entities going beyond their current territories. Portals, like Sulekha creating Web TV. Internet video site Hulu getting into social networking. Will expand on that in a bit.

    Meanwhile, television content (shows) have started using social media to add a layer to their interactivity. MTV recently announced plans to launch a show that will also include real-time conversations taken from Facebook and Twitter, allowing users to interact with the show as it airs.  Users will be able to upload videos (their favourites and even self generated ones) through a RockYou application.(via TC) Mad Men’s tryst with Twitter, though fan generated is also a case study.

    An interesting concept I came across on TC – Delivery Agent, which helps TV networks make use of their content by being an online marketplace for products and merchandise that are seen on television shows. It pays the network a royalty for this. According to the TC article, they have gone step further by checking the index of products scheduled to appear on the show, before the show airs, and then approach the brands concerned to buy an ad package. It seems like a win-win-win concept. With even a partially enabled web on TV, this concept could be easily integrated and made into real time purchases. Absolutely measurable for brands. Imagine saans – bahu saris, wedding costumes and even office and casual wear that can be bought online. The Jassi look, or the more recent Ballika Vadhu look, anyone? 😉

    TVLoop, which started out as a Facebook app that allowed users to have view TV show episodes on their profile , has now gotten itself a website of its own.If you comment on an episode of the show on TVLoop.com, TVLoop users on Facebook or any other social network can reply directly from their respective site. (via Mashable) The Hulu social network I mentioned earlier encourages Hulu users to connect with one another and share their video preferences. The new features are expected to help Hulu better track viewing preferences, which helps further target ads. It also helps monitor conversations around videos and therefore provides more data on viewer behaviour. In both cases, the key take out is collective feedback – on content, ads served etc. From tweaking storylines and characters to embedding products better, having conversations around them and making purchase decisions easier, there is tremendous potential.

    Web on TV, TV on web, web TV and social networking, TV and social networking, at the end of it, the point is about content on demand- across platforms, a rapid increase in interactivity, and the potential to increase the relevance of a product/service to consumers and encourage purchase almost instantly.  In an era when vanilla product placements are becoming increasingly unpopular with viewers, this content integration across platforms could be the kind of tonic that’s needed for a system that currently thrives on sponsored (and usually non related, random) advertising and  insipid product placements. From the other side, the web’s current major advertising mechanism – contextual advertising just got more content to play with, and this could spawn an entire new way of advertising.

    As for me, I’m waiting for the time when I can watch the YouTube videos, Flickr photos and Twitter updates and the TV news on the same screen, and then real time reality TV, when I use my Twitter handle to eliminate participants and generally decide their fate 😉

    until next time, users, from publishers on the web to broadcast producers

  • Daddy’s Deli

    This rendezvous with Parsi food has been long pending. Daddy’s Deli is a restaurant in Indiranagar that serves Parsi cuisine, and is open only 3 days a week-  lunch and dinner on Friday and Saturday and only lunch on Sunday. Its on 12 th Main Indiranagar, when coming from the Koramangala side, take a left at the 12th Main – 100ft Road junction and go straight till you see the Executive Inn on the left. Its in the same building on the first floor.

    We reserved in advance and though a couple of tables were occupied by 8pm, we could still find a good place. The ambience is excellent, with comfortable seating and cosy corners. Book shelves lined with old Readers Digest issues, and the ancient green soda bottle lend a nice touch.

    Since the place serves (almost) exclusively Parsi food, the menu is quite small, but there are still enough choices for all sorts of -vores. Munching on the complimentary sarias (Parsi rice chips), we decided to start with a plate of brain cutlets, and also wanted a Chicken Liver on Toast, but the latter wasn’t available. So we had to live with that lack of cholesterol, but the crispy on the outside, smooth inside brain cutlet made up for the disappointment. There’s no need to brainstorm on this one, have it!! There are also other starter options like cocktail kababs and Farcha (fried chicken) for the non vegetarians and at least half a dozen veg options.

    For the main course, you could either have dishes like Sali Murghi/Boti/Kheema accompanied with rotli (4 for Rs.30) or go for rice dishes. Thanks to our greed, we ended up ordering a Patra ni Machhi, “fish coated with green chutney and steamed in a banana leaf” and Sali Murghi, “chicken in brown gravy topped with potato crisps” from this set, but decided to skip the rotlis. Instead we ordered a Dhansak, “the all time favourite. A parsi speciality – masala dal with mutton, served with brown rice”. The descriptions were quite disappointing, they really don’t do justice to the food. 😀

    The fish was soft, almost boneless and served with a mint-coconut based chutney. D had to be stopped from finishing the banana leaf too for the chutney particles that stuck on. I loved the chicken dish, and thankfully, it went quite well with the dhan. The mutton-dal combination of the saak was new to us and so we took some time warming up to each other, but we parted as friends. Now before the vegetarians close the page, there were at least 4 options I counted in the rice dishes.

    And thus we come to what we call the main course, and the more ignorant ones call desserts. After much deliberation, we chose a lagan nu custard, ” a Parsi favourite, steamed and baked brown”. Soft, and topped with crisp nuts, this just melted in the mouth and was over very very soon. And then we realised what marital understanding was all about. With no words spoken, except of course, for placing the order,  a Chocolate mousse made its way to the table. Daddy’s Deli – Double Dessert – Parsi for the course!! 🙂

    All of the above cost us Rs.950. Drop in for a homely ambience, very helpful service, and some great food, don’t be parsimonious for once. 😀

    Daddy’s Deli, The Executive Inn, #3289, 12th Main, HAL 2nd Stage, Indiranagar. Ph: 41154372-75

  • Drivel

    He was humbled by the wisdom of those visionaries – the town planners of the city he lived in. Every time he rode on Bangalore’s roads, he marveled at how they’d managed to forecast the city’s traffic snarls so precisely, and then ensured that the locations were named appropriately – Koramangala 1st Block, Jayanagar 4th Block…

    until next time, block aid!!

  • What do you recommend?

    One feature that helps add weight (generally) to a LinkedIn Profile is ‘Recommendations’. I’m not getting into debates on how it’s used etc, that’s a subjective thing, but someone else acknowledging that the concerned person has certain skills does help. Facebook recommends friends, Twitter recommends users to follow. These are three layers – in LinkedIn its a human, in Facebook its an algorithm basis the user’s location, friends etc, and as for Twitter, well, Twitter just decides – no algorithms. But its ok, we recommend links to each other on Twitter. 🙂

    A few activities recently made me think of recommendations. Two from Google and one from Facebook. A TechCrunch article from a few days back states that Google Friend Connect now has a widget that can help publishers know (and display) which parts of their websites their visitors like best. So it helps both parties. I’m guessing it should also help Google figure out a little more data on who reads what where, and therefore some thing that can be used to improve Ad Sense’s effectiveness. 🙂

    One of Google’s services that uses a recommendation mechanism is Google Reader. Google has now added a feature on Reader that lets you know which of your friends are still worth following on Reader, basis your consumption of their shares. I wonder if they’ll utilise this data for new users – eg. if A and B are existing users and C joins the service, will Google use the A’s and B’s data to help C start off? I also think users should have the option of sharing their own trends data with each other, tools can be used to enhance utility – eg. if i know that 90% of my friends are following TC, then I might share less of TC items.

    Meanwhile, RWW thinks that Facebook has to be working on some recommendation technology. With those thumbs up and down signs on ads, I won’t be surprised if Facebook uses that on friends – ‘Manu liked this ad’ (so we’re serving this to you, since you’re his friend) and one more ‘rebellion’.

    Also, from RWW, a related topic, for a larger perspective – Linked Data. “Sir Tim Berners-Lee, the inventor of the Web, gave a must-view talk at the TED Conference earlier this year, evangelizing Linked Data. He said that Linked Data was a sea change akin to the invention of the WWW itself.” We are moving towards a web that’s increasingly inter connected.

    That made me think – we’ve reached a state where you can now login to Facebook with your GMail id (not vice versa yet), thanks to its working with OpenID. There are tools on existing social networks (and new services) for location based social networking. Made me think of the potential of a larger recommendation based web experience, that can then spill over on to real life. Recommendations are already being used, even in online commerce.

    But what it actually made me think is about a larger system where say, Facebook, the ad publisher and I will all share revenue if the friend does some positive action on the ad served to him, thanks to me. And of course, Google will then use this info to serve ads to me later, or utilise this on its own Friend Connect + iGoogle+ AdSense . 😉

    Virtually connected lifestreams and real money. The friends of friends of friends connection utilised upto a huge degree (with privacy controls) – its not a real social connection, only an algorithm that would calculate relevance basis the degree of separation and the history of activities. Recommendations of ideas, links, ads, people, jobs, music, books and any kind of products, services etc.. an algorithm boost to ‘serendipity’, if you will 🙂 It even works the other way, so  if you say, log in to a site to check out products, it immediately searches to see if there’s a recommendation it can push at you. Trust automatically plays a key role, and how well past recommendations have worked for you.

    Meanwhile, let’s hope that Google doesn’t make a social algorithm to top the one they’re working on now – to identify which of its employees are likely to quit. A recommendation feature that allows one employee to suggest another would be a Google killer. 😉

    until next time, ahem, some social advertising -I’d recommend watching this space – for a virtual interview 😉

  • Head Trips

    Sometime back, a friend and I were discussing Bollywood in general and then we somehow landed up on the subject of Aditya Pancholi. Oh, okay, if you’ve forgotten him already, refresh your memory with Wikipedia.  The last I heard of him was when he tried to give Kangana Ranaut a lift, the story was she didn’t want it. During the discussion, I was able to ‘regurgitate’ information about him, stuff I’m guessing few track, since she is also a Bollywood buff , but wasn’t able to recollect. No, don’t go away, this post is not about him.

    This is about the place that gave me different kinds of education at different stages of my life. A couple of years after I started going to school, I was also deemed responsible enough to go to the nearby barber shop and get myself a haircut. After a few months, it was noticed that the time I took was way longer than warranted. I tried to get away by saying that there was a crowd before me, but my mother had a sneaking suspicion that I was playing cricket for a while before I came home. I wasn’t lying, but she was close to being right too. The barber had realised that I could easily be persuaded to wait, while he dealt even with those who came after me, if he gave me the video games he had. The complete version of the truth was discovered after a few months, when a rather long gaming session caused quite a stir at home, and my gaming education lost its continuity.

    In later years, after my childhood faults were forgotten/forgiven and the time I spent outside wasn’t so strictly regulated, it was noticed that  my haircut trips had suddenly regained their lost long duration. Though I claimed I was spending time with guys i knew, my mother had a sneaking suspicion that I was with friends of the opposite gender. I wasn’t lying, but she was again, close. For these trips was also when I caught up with Sridevi, Juhi, Madhuri, Kimi, and later, Raveena, Karishma, Urmila, Manisha etc, in addition to Big B, Mithunda, Jackie Shroff , and later Govinda,  Anil Kapoor, Sanjay Dutt, Chunky Pandey etc –  Filmfare and Stardust were read from cover to cover diligently, and random bits of information about actors and actresses were stored. They were always surprised at home, when I expounded on actors’ and actresses’ lives and the gossip surrounding them, since we never got the magazines at home. Some of the Bollywood education has obviously been retained in the memory bank even after more than a decade.

    This magazine habit still continues, despite getting a daily fill thanks to newspapers, TV and the web, who consider Big B catching a cold breaking news. When we move to a new location, and I have to go to a new salon, I make sure that the place is well stacked with magazines. There are so many more sources, and so much more content these days, but reading the magazines is a way of being in touch – with the past.

    Meanwhile, my paternal genes attack me from the temples and my maternal genes attack me from the vertex. When it happens, I’ll miss the hair, and the heady education, the haircuts provide. 🙂

    until next time, fountainhead 🙂