He was asked to write about the blogger’s block. How could he explain, that, on some days the words just flowed, and one could write without a pause. More importantly, how could he explain, that on some days the ideas and the stories just seemed to dry up, and there were only pauses. Like today.
until next time, clear hai? 😉
In my mind, I can still hear that Ladakhi greeting, though its been a few days since our return from Leh. There are stories of mountains and mountains of stories I could tell you. Of the trip that almost didn’t start because the taxi service got the day and month right, and booked us a cab for 2010!! Of the Delhi weather which over delivered on the warm welcome premise at 40 deg C.
Of the jovial captain of the Leh flight, who said that one third of our trip cost would be ‘made up’ by the first view of Leh. Of him being proven right by a sight so magical that one could hear a collective gasp as the lofty snowy peaks were seen for the first time through the windows. Of the mountains that for one moment looked the magnificent phenomena they were, and in another looked like clay models that kids made for school exhibitions. Of another statement the captain delivered on – a free camel ride, he called it – the landing at the Kushok Bakula Rimpoche Airport.
Of being on a high already and wondering whether one would be hit by the much written about high altitude sickness. Of being phlegmatic while popping pills and drinking bitter cough syrup at the first sign of phlegm. Of wandering through streets where tiny wrinkled old people chanted with prayer wheels in hand, and the next generation listened to heavy metal and peddled rock bands’ skull tees. Of wandering up mazes to see the ruins of the old palace and then lazing in the relatively palatial comforts of the hotel. Of waking up at dawn and setting out on journeys in which every view was click worthy, of getting tired of clicking and relying on the video mode far too much, even as the mind captured images. Of the visit to the gurudwara, where one was caught between the twin pleasures of the awesome sweet tea and the warmth from the cup.
Of gazing at the mighty river that spawned a civilisation, and wondering how much has changed for the nomadic tribes that live in tents and roam about with their Dzo (a hybrid of yak and cow). Of the noisy rush of air as one climbed up mountains to gompas (monasteries) that awed you with their silence. Of glass cases that carefully and lovingly stored centuries old manuscripts and a realisation of the tiny timeframe of six years of blogging. Of the excitement of staying in a tent, quickly followed by the realisation of how exactly one could feeze to death, and then feeling an intense thankfulness for one’s supple and warm bed companion, despite the rubbery exterior -the hot water bag.
Of boarding passes that got you to 35000 ft in no time, and mountain passes at half the height that made you crawl for almost three hours to get to them. Of being driven up narrow mountain roads, slipping on snow every now and then, and wondering if your final destination was going to be up or down. Of pitying the military guys who lived in the severe cold, and then muttering at them for making decisions that cost us an entire day. Of creating yellow snow after getting tired of holes in the ground and portable loos that cleared up the blocked sinuses in no time!! Of seeing a lake at 13500 ft- Pangong, shared by two countries, that competed with the sky for the shades of blue that could be displayed. Of a heavy snow fall that forced one to get out of the comforts of the push back seats in the vehicle and attempt to push the vehicle, which pushed back!! Of the disappointment of knowing that nature took only a few minutes to shatter one’s well laid plans. Of begging and pleading and cajoling cops to let us through after the official closing time.
But most importantly, of the wonderful wonderful person who took it upon himself to make sure that we got to see all the sights we wanted to – Tsewang. He, who confessed after much questioning, that he was having his first meal of the day at 3 pm after driving 9 straight hours through horrible conditions at altitudes above 14000 ft. And then proceeded to drive up to Khardung La, the world’s highest motorable road at 18380 ft- all in a day’s work, he said. Nothing I said or did could assuage my guilt.
The long journeys through the mountainscape pushed random thoughts into my head- of heaven, and whether living at such high altitudes meant that one was closer to God. 🙂 Of whether the milieu that nature offered in these places instilled the compassion and concern for fellow humans, that I saw in many around, and if that was the secret behind the peaceful and happy faces, despite the hard conditions and lack of even common facilities in several places. The great heights and its citizens gave me perspectives and a sense of harmony that I still seem to be carrying with me, hoping that the daily grind won’t take it away.
As I looked at Leh before I stepped into the airplane, I realised that this might be the only time I’d visit this place. I also realised that perhaps my memories would fade, and I might forget the images I could now easily recollect in my mind. But I like to think that there’s one picture that will never go away – the lofty peaks of the mighty Himalayas, glistening with snow, and a light breeze that causes the flags at the monastery to flutter silently, all of this can only make up the background for the innocent, peaceful joy on Tsewang’s face as he plays with the Lama kids, and as he sees me approaching, he asks me with his customary smile, if I’m ready to continue the journey.
until next time, a daily lama
PS. You can catch a few photos here.
A few weeks back, the eMarketer released some statistics about the kind of web advertisements that elicit reactions from readers.
Clearly, the crowd likes to see ‘advertisements’ within content – I think advertorials would be a subset of that. This trend is all the more prominent in the younger audience, when the demographic profiles of the respondents are considered. (check out the statistics here)
The graph shows that advertising in content is also ahead of sponsored search links, perhaps because the human writer would obviously have a larger sense of context than the ad serving Google. More importantly, there is a trust factor involved when the ‘advertising’ comes from a ‘known’ blogger/writer. There have always been debates about bloggers ‘selling out’ and plugging products/services, but sponsored posts are a reality, and so long as the disclaimers and the disclosures are in place, I am quite okay with that. I’m quite sure that if the concerned blogger gets greedy, the crowd will straighten him out in time.
Content marketing is definitely different from traditional marketing/PR and raises interesting scenarios for all three parties involved – advertisers, publishers and consumers. Before you go further, I’d suggest reading up Chris Brogan’s (slightly old but) informative post about content marketing.
The advertisers could range from large brands – products or services, to those serving niche sections. Trendwatching had written recently about sellsumers –
SELLSUMERS: Whether it’s selling their insights to corporations, hawking their creative output to fellow consumers, or renting out unused assets, consumers will increasingly become SELLSUMERS, too. Made possible by the online revolution’s great democratization of demand and supply, and further fueled by a global recession that leaves consumers strapped for cash, the SELLSUMERS phenomenon is yet another manifestation of the mega-trend that is ‘consumer participation’.
Advertisers would have to figure out if they want to establish and maintain their own content marketing platform, or rely on on a network of entities like sellsumers – that could be individuals or a content marketing service that aggregates independent websites/bloggers, or encourage their regular consumers (/prosumers) to speak about a brand they use, or just support activities/communities and hope for good word of mouth. Perhaps it could be a combination of any or all of the above, with a different objective (a brand goal or a sales goal), and different measurement criteria for each. In any case, this could prove a great way for brands to explore their long tails of products/services and communication too. It would also mean that brands would have to work harder to ensure that they reach the desired audience in the desired way, in an increasingly fragmented media landscape.
Publishers, as mentioned above, could be the brands themselves or sellsumers – individuals or a network. Perhaps newspapers could explore this as a revenue stream, since they’ve always been content aggregators with specialist columnists. The existing social networks are trying to evolve a revenue model out of this. Celebrities could build up an audience across social networks and create an endorsement 2.0 version. For any of the above, the key would be to establish and maintain a set of users, with whom they have an equity- a social capital, to whom they can provide a value, even when they’re doing content marketing. In essence, while the old publishers used their reach for any advertiser who could pay the required price, the new publishers would have to be focused and would have to live with the involvement of consumers in who they sell the reach to, and how.
The end consumers will seek out networks they can trust, ones which can provides non intrusive ways of connecting them to the product/service they might have an interest in. They would play an active role in creating and maintaining relevant publishers and networks, by ensuring that they are trustworthy sources of information.
Going forward, it is possible that all the entities we see on the web now, including us, will play all these roles at various times. Unlike the clearly demarcated advertiser-publisher-consumer system we have now, the new systems would be more fluid, with flexible options for all parties. The standards and norms of content marketing need to evolve. Perhaps the disruption we are seeing now, with the decline of traditional media and rise of social web is a prelude to this flexible system.
until next time, role play
One of the side effects of the vacation was the discovery of a restaurant in (almost) our backyard. We saw a write up of Rakabdar in the Jet in-flight magazine, and as always checked it up on Burrp before deciding on it. Rakabdar is located exactly opposite Forum Mall on the Christ College/Dairy Circle side. That, I assume, also takes care of your parking queries. 🙂
A ‘Rakabdar’ is a master chef of the royal courts of Awadh and Lucknow, so now you know what cuisine to expect here. They were considered “alchemists of cuisine”, as they sought to better their recipes every time they served it. No, they are master chefs, and so there’s no reason to feel that they’re experimenting on you. 🙂
The restaurant is on the second floor, and we were escorted there after a tiny halt at the reception on the ground floor. We had reserved in advance, but since its a new restaurant, that proved to be unnecessary, as there was only one other group during the entire meal. So we got to choose a nice cosy corner. They have a couple of seating options which could’ve offered a Forum facing view, but for some reason they’ve chosen to have no windows there. Wonder why.
We decided to skip the shorba options and asked for a starter recommended in the menu – the Seekh Kabab Imtiazi, “skewers wrapped with lamb mince mixed with cassia powder, mace and kashipur chilli and char grilled”. There were a lot of veg starter options, and quite some in sea food too, though the latter are quite expensive. While we waited for the starter to arrive, they gave us a complimentary kulcha with dal and chana gravies. That was quite a different take from the regular papads. 🙂 The starter was excellent and fairly large in terms of quantity. The chutney given along with it did complement the taste, but I felt it could’ve been better.
For the main course, we again went for two dishes recommended in the menu – Achari Paneer, “paneer simmered in a tangy gravy of pickled tomatoes” and Murg Rizala, “boneless chicken stuffed with herbs and green chillies, dum cooked in a gravy of yoghurt with a hint of almond and garnished with egg”. We asked for the paneer dish to be made spicy, since the chicken gravy was bound to be bland. To go along with that we ordered an Aloo & Pyaaz Kulcha and a missi roti. Again, there were lots of vegetarian and meat (chicken, and a few lamb) options for the main course, but only one seafood option. (prawn). Our choices were a bit of a downer though. I’ve never been a fan of ‘achari’ dishes, but this one had sounded different. However, it suffered from an overdose of what we figured was a cumin flavour. So we didn’t like the paneer dish much, though that could be due to our taste preferences too. The chicken dish was better, though the bones were conspicuous by their presence. (as against what was printed on the menu). When we asked them, they insisted it was a menu mistake and not a cooking mistake. 🙂 The gravy was quite good, very creamy and thick, but some parts of the meat were undercooked. The kulcha was good, and the roti, just okay.
We were quite stuffed and so couldn’t check out some special kulchas we haven’t seen anywhere else. (zattar and cheese, for instance). While on the subject of missing out, here are a few items you could consider. If you’re the seafood and shorba type, there’s an interesting shorba made of prawn, calamari, salmon, ginger, lime leaves and orange juice. You could also try out the biriyani, since dum b is an awadhi speciality too. You can judge how stuffed we were from the fact that we even skipped dessert. Other than the usual suspects – phirni, gulab jamun and rasmalai, there was also a Shahi Tukra and something we hadn’t seen earlier – Qubani ka meetha.
They seem to have an extensive beverage menu – lots of white and red wines, martinis, single malt, cognac, apertiffs, and a decent selection of mocktails and cocktails, among other things. Your parameter of reference is as always KF beer – thats at Rs.150, and the bottled water is at Rs. 40. 🙂
The service was quite good, and they even took us on a tour of their lounge – aira, on the third and fourth floors of the same building. The fourth floor option seemed quite a nice place to lounge around, excellent cityscape views – in a small way reminded me of 13th Floor.
Our meal cost us Rs. 1165, and that includes a service charge at 10% and the taxes.
Try the place if you’re in the mood to splurge on a slightly different cuisine, especially if you want a change from the nearby excellent but usual options of Sahib Sind Sultan and The Taste of Rampur.
Rakabdar, 7, Bhuvanappa Layout, Hosur Road Ph: 43431111, 43431100
Menu at Zomato