• Beyond run-of-the-mill

    ..and I took a look at the last few posts and realised, that the excitement of the Facebook -Google- Twitter three way fight was making me obsessed, and I figured you guys would like a break from that too. Thankfully, I came across two activities, that I thought showed a fundamental way of approaching the internet as a medium.

    At a basic level, the internet (and mobile) differ from say, print, OOH, television and even radio (in spite of call ins) simply because it allows two way expression. And if we go meta on that, even the internet, like other media, is after all a tool, as far as brands go. Its just that in many cases, its a much better enabler than the others because of its features. So, Facebook, Twitter etc are only tools – I have to keep reminding myself of that. The two examples below have shown how to use the web to increase the utility and value they are offering consumers. I liked these two all the more, because while they have presence on the usual suspects, these activities do not use the services.

    Some of you would’ve read about the Dunkin’ Run iPhone app and website by now. For those who haven’t here’s the gist. Going out for coffee? Want to get your friends something too, but can’t be bothered to remember their order? You become the ‘Runner’, and use the app/website to initiate a group order. Your friends/colleagues ( a list you’ve made, and you can make different ones) get an interactive alert, and they can place the order online/app. If they’re registered users, they can even pick from their favourites/ previous orders. Once the list is made, take a print out/show it on the phone. Oh, okay, you can display the run status on facebook too. This is how the app looks on the phone

    dunkin dunkin1

    (Thank you, Chris Brogan, Mashable)

    ‘Run’ seems to be the operative word since the second example is to do with a product and activity right in that space. Nike. On Wired, I read about this excellent service called Nike+, which is now helping users track personal metrics and thus adding value. By using a sensor, and syncing an iPod to the website, (after the run) users can now track distance run, time taken, calories burned, weight lost etc and over a time period. These are displayed visually, on their profile, and it can be shared, and for extra motivation, users can even take up a challenge or set individual goals, and if that’s not enough, you can even create a list of people who could motivate you for completing it. They are updated about your progress. When i visited the India site, I could see a ticker that showed updates about various runners.

    According to Wired, “Nike has attracted the largest community of runners ever assembled—more than 1.2 million runners who have collectively tracked more than 130 million miles and burned more than 13 billion calories.” It has not only helped the users, but think about all that data Nike has, which it can use to provide even more value for customers and build better products. Amazing, I think I just might end up doing this stuff!!  Oh, okay, there’s a twitter app too – Twiike.

    Two ideas, which use the concept of sharing without needing the tools that I keep discussing here. A good reminder that while the tools race for users, and web domination, brands can quietly use the philosophy of web 2.0 and build communities around users through simple ideas and wonderful execution.

    until next time, Just Donut it 😉

  • Incommunicado

    There’s an old man whom I meet almost everyday now – he’s a parking attendant. He has a speech impediment that renders most of what he’s saying incoherent. He claims to know quite a few languages and from what I make out of his Malayalam, it is quite passable. I did try to make conversation with him a few times, but felt uncomfortable every time I asked him to repeat something. Sometimes I see him talking to himself. Maybe he is relaxed when he doesn’t have to explain, or maybe he doesn’t want a response when someone cannot understand him.

    A few experiences made me compare his condition to my communication on Twitter. I have always fancied Twitter for the lifestream capability. That’s one of the reasons (the fear of losing the lifestream) that I’ve even started hosting my tweets in my own space. But, while I can do that on the blog, the conversations and some interesting people I come across make an effective bonus that keeps me hanging in there.

    However, last week, something made me question my Twitter existence. On two consecutive days, I was ‘forced’ (yes, I do take responsibility for forcing myself too) to explain tweets which were my reactions to a couple of stuff that were being talked about on Twitter. The reactions were not pro or against anyone, and did not even touch upon the central issues, they were just interesting to me from a thoroughly different perspective. No, I am not going to detail them here, but suffice to say that while I was explaining, I felt like the old man, who found it so difficult to communicate something that perhaps (and most likely) in his head, doesn’t suffer from any lack of clarity at all. It frustrated me that, even keeping aside barriers like language and speech impediments, it has become impossible for us (I blame myself too, and am generalizing, so those above all this, please ignore) these days to take a statement or idea and not immediately judge it and catalog it safely into some stereotype we have made in our head (in both cases, I was considered either pro something or against something, when I didn’t have an opinion at all, because the issues themselves were of relatively lesser importance to me)

    Sometimes, I see the old man in conversation with others, and he seems to be enjoying it. Maybe his companions know him enough to figure out what he’s trying to say, or maybe they’re just nice people who would like to see him happy and make him feel that there are people who understand him, in spite of his disability. If it’s the latter, I hope he never finds out.

    until next time, communication channel surfing

  • It starts..again..

    Facebook is on the march, though I have no clue about the destination. A few days back, I read about the ‘Search Inbox’ feature getting added, that’s after the overall search was revamped and the rumours of the “Everyone Button“. With photo sharing, a revamped mail box, status updates, videos, games, I guess I’ll have to correct the earlier statement and say that the ‘walled garden’ has offered enough evidence that it is making itself *the* destination.

    I remembered an article I read a couple of weeks back on how its this merging of activities on facebook that has given it a growth of 8.54% growth in the last month, as compared to Twitter’s sudden fall to a relatively dismal 1.47% growth rate. As Shefaly pointed out the last time I’d compared the two services, there’d still be an audience that consider the Twitter protocol more useful in spite of Facebook’s ‘charms’. A general comparison of the user figures would show that Facebook has the mass. Whether the Twitter audience is a good enough number, time will tell.

    The other interesting article I read was about the social network identity crisis. For one, this is not about us, the users, but the networks themselves. I’d written sometime back about LinkedIn’s attempts to be like Facebook, which thankfully didn’t develop much. This article compares LinkedIn, Facebook and Twitter, and their overlap. Friendfeed is another unique character in the mix, and serves well as a great aggegator, though it does appear geeky as far as the average user of Facebook goes. Like I’ve said before, Friendfeed thinks up all the neat stuff, and Facebook makes them popular to the masses. As for LinkedIn, their ‘official’ networking positioning keeps them at a safe distance now.

    But yes, the battle, in different manifestations for several years now- as mailboxes, portals and so on, has been for the spot of destination site, or rather the starting point of the user experience on the web, the first site a user opens on his browser, the base. And that’s the reason i feel that the recent spate of Facebook’s initiatives, while they seem to be aimed at replicating the utility of Twitter, are actually targeted against Google, and specifically, Wave. The approach of both are actually from two opposite directions – Google, from Mail and Talk to the spectacular collaborating, sharing and weaving features of Wave, and Facebook from social networking to newsfeed, to chat and mailboxes. Wave is Open Source, Facebook is opening the stream to developers. It will be interesting to see whether there can only be one/couple/all survivor/s from Wave, Facebook and the simple appeal of Twitter.

    until next time, Wavebook 🙂

    Update: Excellent post on Facebook vs Google, (click it, dammit :p) and here too, and why Facebook has a chance.

  • Cilantro

    Cilantro is the Spanish word for coriander leaves, say some on the www. (D was sure, i had to check. Makes sense – she cooks, I eat)  It’s a restaurant in Koramangala, say Bangaloreans, and as it happens many a time, everyone’s right. To get there – at the Sony World junction on the Intermediate Ring Road (Koramangala – Indiranagar), take a left turn towards Koramangala 1st Block (when coming from Indiranagar), and keep going till the next signal (thats where the Maharaja restaurant is – map), take a left at the signal, keep going straight, and where the road takes a natural right turn, you’ll see the Halcyon complex, inside which is Cilantro. Two wheelers can be parked right outside, and there are enough bylanes around for four wheeler parking.

    Cilantro is promoted as a ‘sunrise to sunrise cafe’, serves North Indian and Continental, and is spread over a semi outdoor and indoor space. We hadn’t reserved in advance, and if you’re going before 8, you can just walk in. We chose to sit outside, and realised that the unspoken part was that the mosquitoes joined anyone else who came after sunset, for their dinner. 😐

    They introduce you to their salad, pasta, and barbecue counters, which you can go for, in case the regular menu doesnt appeal to you. We thoroughly ignored the salad counter, gave a cursory glance to the pasta counter, where there was a choice of 3 pastas, and deliberated over the barbecue counter, where there was fish, chicken, lamb, pork, calamari, prawns before settling for items in the menu. The chef is quite eager to help you around.

    The menu has sandwiches – both veg and non veg, with prices ranging from Rs.125 – 230, burgers, priced between Rs.130-155, both of which are classified under ‘any time’.

    During regular meal hours, you have a choice of half a dozen soups, including veg and non veg, appetisers – including a couple of prawn and calamari options, and kebabs. For the main course, you could choose from the continental options – veg/prawn/ beef/ pork/ fish/ chicken or the Indian section which offers decent choices in veg and non veg, with rotis and rice to go along with them.

    We started with a Chunky farm style chicken veloute soup. Though there is a creamy flavour to it, it’s actually made from stock (not milk) and has chunks of chicken. A very good soup, and they bring you a bread basket from which you could take white/brown bread, bread sticks or croissants.

    For the main course, D ordered a “Red Wine Chicken Breast”, (chicken simmered in red wine, glazed and served with home made pasta) which was recommended by the staff, and i went for a Char grilled pork chops with bbq sauce, (served with cous cous and buttered tossed vegetables) which was recommended by the web reviews. The chicken dish was very good, from what little i tasted of it, and was served with sphagetti. The pork chops were well amde and the gravy was fantastic. The cous cous complemented it well. There were ‘strange’ vegetables, which I didn’t bother figuring out, since I had meatier things to consider. 😉

    There were the regular Indian and Continental dessert options – gulab jamun, chocolate mousse and the like, the only one that stood out was a coconut caramel custard, but we decided to skip. They also serve liquor. Our bill came to just over Rs.750. After the meal, have a few polite smiles ready, since the chef and at least two more members of the staff ask you if you had a pleasant experience, and also inform you about a Sunday brunch. You could check out the place – pleasant and relaxing ambience, with loads of greenery, and decent food.

    Cilantro, PB 4708, No: 9, Drafadila Layout, 4th Block, Koramangala. Ph: 41102200

    Photos at Zomato

  • The foreign object

    A search for a sticker – part of the memorabilia of a concert from about 4 years back – ended up taking me over a couple of decades back. I wonder if this is a coincidence – a lot of writing about memories these days, or am i consciously watching out for these trips so i can chronicle them?

    The sticker turned up many interesting things, some of which I knew existed, and some whose existence I had forgotten – my old carnatic music books, letters and cards from almost a decade back, an autograph of Nonie – a favourite VJ from a long time back, some of you oldies might remember her :p , a few old board games – Scrabble, Monopoly, stickers used to label video cassettes!! And journals 1.0 – the stuff i used to pen down regularly, fun to read the stuff from half a lifetime away – seems more like a lifetime!! Each of these have several stories around themselves, and then some that I perhaps have forgotten.

    It sits in the corner of a room in Bangalore housing these nostalgis triggers – a 25 year old massive veteran, not even Indian in origin – a Samsonite.

    It came from the US in 1985, when my dad came back after a year long trip. We became friends immediately – no, not my dad, that would take more time – because in it were Lego – the soldier set I had specifically asked for after seeing a catalog, the View-master – with Superman disks, little robots that turned into cars, chocolates, remote controlled cars – one with a  wire which was chucked only years later for a wirefree one, and assorted things that mean so much in childhood – pencils and rubbers (yes, we were innocent enough to call them that then) and fluorescent colored marker pens with the ‘Made in USA’ inscriptions, battery operated pencil sharpeners – all you had to do was dip the pencil and it came out sharpened. As Arthur C Clarke has rightly said, “Any sufficiently advanced technology is indistinguishable from magic”, and magic is anyway an acceptable commodity for seven year olds. The friendship came to an abrupt end, as soon as the above items were taken out.

    We then got separated – mostly thanks to the distances – at home, it was kept on the top of a large almirah. Several attempts were made to reconnect – primarily because it was suspected of housing more booty. These suspicions arose from the fact that a lot of ‘Made in USA’ gifts were given to self and others on special occasions long after Dad came back. But we were kept apart, scraped knees, beseeching innocent expressions and bruised ego notwithstanding.

    It took a decade for the ownership to be transferred, albeit without any words being exchanged. There were only a few remains of the treasure by then, and i wondered aloud who would be interested in such junk now!! I think it started coming down in the world from then on.

    It moved to the less homely, and usually less cleaner habitats – the engineering college hostels, and played host to everything from the T Scale and other engineering drawing set paraphernalia to my favourite sliced green chillies pickle that was stocked and used with bread to survive the toxic waste that was regularly served in the hostel canteen. College mates used to eye it lustily because it was also suspected of containing quite a few literary works that kids at that age read for erm, pleasure.

    Conditions seemed to be improving as it hopped on to a train and reached that paradise – Goa and spent two years there. However, its contents were nothing more interesting than sets of clothes, sometimes unwashed at that. To be noted that the lusty looks continued, as the literature was suspected to be growing in quantity and quality, and even to be technologically updated – floppy disks!!

    It might have been happy to be home, but that was to be only for a year, and it soon traveled with me to Bangalore. And that’s where I stare at it now, a proud, dignified brown giant of a travel case, with the scars and keepsakes of its old journeys – the ancient tag of its first flight, Lufthansa, the light discoloration that happened when it served as a dining table, the scratch marks courtesy Indian Railways, and inside, the books, the board games and the posters that I used to stick on the walls of my college room……

    I look at it and think absurdly how wonderful it would be if i could have  a conversation with it. It has seen how I have changed, and not changed. We could sit and laugh at the suspected literature and sigh wistfully at the loneliness of places away from home. We share memories. I realise that in many ways, it is like the room, but in many ways, its different – it has changed too, with me, as only a traveling companion in the journey of life can.

    until next time, traveling baggage, literally 🙂