• Power play

    He felt it was below his dignity to ask his team member for the solution. After all he was the manager.
    The team member, who had just gotten the solution, froze as he felt a hand on his shoulder, but relaxed when the manager asked, “Level 7, huh? But how did you cross Level 6?

    until next time, bench warm up games..

  • Ad Hawks

    I made a mental note not to write back to back to back posts about tools, but I have allowed myself this exemption because though the post is about Digg and Twitter, its equally about advertising/revenue models.

    Last week, Digg announced Digg Ads, their new advertising platform, to be released as a pilot in a few months. Sponsored ads, marked so, will appear as part of the stream, and the twist is that the more the ad is dugg, the lesser the advertiser will have to pay. The idea, of course, is that the more relevant/interesting/entertaining the ads are to the audience, the more it can be seen as content, and the lesser the advertiser pays. I am not a Digg user, though I do have an account, but it does remind me of the thumbs up/down concept on Facebook. I have to wonder if Facebook will now release contextual ads in the stream, and use the same mechanism. And then perhaps move to the ‘everyone gets paid’ mechanism that I had mentioned in an earlier post on recommendations.

    Meanwhile, on to twitter, the two business models that i read about a few days back were Sponsored Tweets from Izea, (via RWW), to be launched in a month or so; and Super Chirp (via Tech Crunch) that’s already live. Versions of these concepts already exist in the market – Magpie and Twitpub respectively. As per the Adweek article, “Sponsored Tweets .. will offer Twitter users the option of sending their followers messages about brands and products. Twitterers will get paid based either on the number of clicks they receive or on a flat fee per Tweet.” Izea plans to capitalise on the “built in viral appeal” of Twitter and the sponsored tweets will carry a #spon hashtag. #spon is bound to spawn spam and let’s just say I expect to see #spon trending 😉 Super Chirp is a totally different  concept. As per the site, the mechanism is fairly simple – Super Chirp allows you to “chirp” via direct message to people who pay to “subscribe” to you. If you are a publisher, you can make use of your existing Twitter account, you set the monthly price for your content, users subscribe to your content on the Super Chirp website, pay via Paypal, and then get the messages via DM. Super Chirp keeps 30% and you keep the rest. Its obviously a concept worth checking out for celebrities, and those who can give timely, essential info like say, stock tips. Judging by the way people pay for the Rs.30/month VAS items on mobile, I’m sure this can be put to good use. And while the micropayment concept for news has been dissed, I wonder if some news service provider would experiment with this. And why just news providers,  if i were live tweeting from events – ranging from WWDC to the Mumbai blasts, this could at least pay for coffee 🙂

    Sponsored Tweets is ‘push’, but the publisher uses his pull among the crowd. Interesting that an advertiser might get negative vibes because of the publisher’s greed. Digg Ads is ‘push’ but rewarding the advertiser if he makes a favourable impression on the crowd.  Super Chirp is ‘pull’ and it’ll be interesting to see how the publishers fare. Of the three, Sponsored Tweets is closest to the advertising we see in traditional media today.  Digg Ads lend some democracy and forces advertisers to be interesting and non intrusive. A step ahead of the Google Ad Sense model, I’d venture. Super Chirp is more publisher driven, it is like starting from scratch, building an audience based on absolute value delivered – I like the content, I pay for it. Though i hope they have some system for preventing RTs (which would render the subscription model useless) I like the path, like Umair Haque says in this awesome post, “Today, viral economies pass links and messages from person to person. What will they pass tomorrow — cars, jobs, houses?”

    In all of this, even Sponsored Tweets because I trust the system to correct ‘evil’, what made me take notice and be a bit happy was that we were moving away from an inventory based advertising set up of fixed time/ad space – pushing advertising, towards creating more value for everyone concerned by involving the end consumer in the process. In many views, I see them as different versions of content marketing. Whether we are seeing a new advertising model, is something time will answer. No, not the magazine silly!! 😉

    until next time, add sense 🙂

  • Register Now!!

    They hated the archaic process of signing in an attendance register. In spite of several mails to HR for a swipe card mechanism, nothing was done. They protested by refusing to sign. HR sent a mail warning them of dire consequences, including loss of pay. No one was surprised when the attendance register disappeared suddenly.

    until next time, attendance deficit disorders 🙂

  • Facebook, Twitter, and the future Wave

    Call it coincidence, but in the last few days, I have read two detailed interviews of the founders of two of the most talked about services  these days- Facebook and Twitter. Coincidence, because my last post ended exactly there – the future of Facebook and Twitter in light of the impending Google Wave.

    Inside Facebook had an interview with Mark Zuckerberg a few days back on his plans and the direction which Facebook would want to take. It starts off with how Facebook’s profiles are based on real identities and that has been at the core of Facebook’s activities, the Newsfeed, the developer community built around the Facebook Platform, and the more recent Facebook Connect. He points out how real identities drives communication, siting examples of how mail on FB is used a lot since people need not remember someone’s mail id. He discusses the rise of content creation – specifically photo sharing. (where Facebook is speeding ahead of competition) On another front, Facebook is also testing out a payment service, which if aligned with Connect, can be useful outside FB too. While on currency, he clarified that FB aims to be cash flow positive next year.While he expects music, location based services and travel to be the main verticals, he says that gaming has been the surprise package.

    Search Engine Land’s talk with Biz Stone on Twitter was also a very interesting read, thanks to references to the repositioning of Twitter, as a sharing and discovery service, aided by the ability to form groups, a redesigned homepage. He also discusses the importance of real-time search and the ballooning of rumours that happens on Twitter. While on the subject of the recent change to the @replies sharing, he talked about creating ‘playlists’ of people that can then be shared.He also spoke about the importance of SMS and how Twitter can be made more useful to beginners – “what do you want to find out” instead of “what are you doing?”. Meanwhile, in a panel discussion in New York, Twitter exec Jack Dorsey commented that he wanted twitter to be as ubiquitous as SMS, but obviously much more advanced and useful than that. I also saw a very useful article recently that discusses the 10 ways Twitter will change US business, which include hyper local marketing, measurement of other media, replacing message boards for stock/financial discussions, democratisation of media, data mining, news alerts, micro payments, effect on telecom companies and governmental agencies, and fund raising. But there’s something about Twitter that goes beyond all this, maybe I am a bit biased, but check out this excellent read on the subject.

    Now in this context, let’s take a look at Wave. If Google is able to sync existing high profile properties like You Tube, Blogger, Picasa, News, Calendar, Latitude, Orkut and even say Knol and Reader, a lot of the advantages of Facebook that pertain to real profiles might cease to be huge advantages, since my connections on Google are usually people I already know – real people, so to speak. The other point is that all these services have quite huge crowds on their own, and sets of crowds that use combinations of these services. It remains to be seen whether Google finds it worthwhile to provide integration options on Wave, and then top it with real time conversations, and the ability to create portable waves. The consolation for FB is that so far, Google has not been able to do any breathtaking synergy exercises.

    Twitter seems to be moving towards harnessing the power of crowds to help people find what they’re looking for. Twitter’s dual strengths, IMHO, are still its simplicity, that allows it to be used for a variety of purposes, and the army of developers who create apps that actually transform these concepts into usable tools. The overlap of my Twitter crowd and Gtalk (and so possibly Wave, when that happens) is in decimal percentages, but if Wave can use its ‘openness’ to connect friends of friends..to a few degrees, that advantage might be lost sooner than later. Wave might also be able to replicate the real time advantages and the ease of use that makes twitter so useful. To be noted that twitter is working on Verified Accounts.

    I’d say that both Facebook and Twitter have to work harder and faster if they’ve to offset the effects of Wave. They will obviously not disappear overnight, but users might actually question the ‘utility’ of being on the networks. On its part, Google’s success with Wave will all depend a lot on how they manage to integrate their services, and the kind of apps that the developer community manages to bring out.

    until next time, the changing status quo? 😉

  • The Esplanade

    Koramangala meets Calcutta at  The Esplanade, a restaurant serving Bengali (traditional and Anglo Indian contributions) and Continental cuisine. This lies between China Pearl and Vicky’s, on the one way connecting Inner Ring Road with the road from Forum to National Games Village. (refer either of the two links for a detailed route) You’ll find it on the right, a few buildings after the Unilet showroom. Parking shouldn’t be too difficult to find. Don’t be misled by the dark, vacant ground floor, the restaurant is on the first floor, and the entrance is through a small door that you might miss at first glance. Check out some great posters of the Calcutta that was, on your way up.

    We reached at half past seven and easily managed to get a cosy table, that gave a nice road view, but you might want to reserve if you’re planning to go after 8.30.

    “Tomatoes and oregano make it Italian; wine and tarragon make it French; sour cream makes it Russian; lemon and cinnamon make it Greek; soy sauce makes it Chinese; love and divinity make it Bengali.” so said Pandit Ravi Shankar, according to the menu. Also as per the menu, The Esplanade tries to amalgamate the indigenous Bengali cuisine with the European influence that was acquired during the pre independence days. A modest tribute to famous restaurants, like Peliti’s and Firpo’s, that dotted the original Esplanade.

    The place doesn’t serve alcohol but has quite a few mocktail choices, including a Regent Rave, their version of an aampora sharbat. But the chilly Bangalore weather made us skip that. We’d have liked a soup but there seemed to be only a couple of options (veg, non veg soups of the day) so we decided to go for a starter – Paddo Pataye Kasundi Murgi, which is “a perfect mixture of chicken and raw mango mustard steamed in a lotus leaf parcel” Unless you have a huge problem with the mustard flavor, you’ll love this spicy, tangy mix. A plate has six portions, perfect for a group of 2-3. The Chicken Kabiraji, meanwhile, is in my watchlist. There are quite a few veg options and even some salad options. They give you papads while you’re waiting.

    For the main course, you could choose from a range of Continental stuff, with plenty of veg and non veg options – chicken, lamb and sea food. We, however, decided to explore the Bengali dishes. The beginning of that section rivals the Bay of Bengal in terms of the aquatic life represented – at least about 25 sea food dishes!! From this humongous set of options, we chose the Elish Machher Roast , “boneless hilsa roasted in grill topped with spicy tomato gravy and served with steamed rice” From the relatively small selection of chicken and mutton dishes (4 each) we selected the Esplanade chicken curry, “a contribution by the Anglo Indian community to Bengali cuisine”  Thanks men 😉 Ok, before you grass eaters mutter, you have over a dozen choices too.

    To go along with that, you could choose rice (steamed or two veg options or the elish pulao, which I have earmarked for later use) or bread options. We ordered a basket of loochi (poori for our limited consumption purposes 🙂 ) which had 3 of them, so we also ordered a Tinkona Paratha, “whole wheat bread roasted in ghee”. You could also try a hinger kachori or a hathh roti.

    We began with the loochi, the chicken curry was quite good, but the fish stole the show, its combination with the steamed rice is finga lickin good. Yes, I did do that. If you’re calorie conscious, leave your consciousness at home, that fish dish had an entire container of ghee devoted to it. If I hadn’t seen the desserts beforehand, I might have placed a repeat order. They also gave us amshotwer(sweet mango) chutney, which offset the effects of the chillies i had munched.

    And thus we reach the last (but never the least important) page in the menu. In addition to the regular Bengali desserts – rasgulla, rasmalai and mishti doi, there’s also chhanar jilipi, fried natun gruer ice cream, tia maria mousse (though the last two weren’t available) and Mishti Chaanar Paturi, “sweetened and flavoured homemade cheese roasted in grill”, which I ordered. D ordered a Baked Rashogolla, “tiny rasgullas baked with thickened milk and topped with dry fruits”. It actually turned out to be one big rasgulla. Unfortunately, though the desserts weren’t too bad, they didn’t live up to our expectations, especially after our experience in Koramangala’s other bengali restaurant – Kolkata.

    All of the above cost us just over Rs.1000. I’d recommend a trip to the place, preferably after skipping a meal, since you’d be tempted to eat a lot. You could also try the weekday lunch buffet priced at Rs.215, and get a valid excuse for sleeping in office. 🙂

    The Esplanade, #151, KHB Colony, 1st Floor, Koramangala 5th Block. Ph: 40927878/7888

    Menu and Photos at Zomato