• Trust & Context

    The Tiger Woods saga continues. And though I have had fun (like this) at his and Accenture’s expense, the entire series of events did make me wonder again on endorsements, especially after Accenture dropped Woods. The topic of endorsements is something I have written about earlier too – of how blogging/tweeting ambassadors would react to uncomfortable questions about their brands (Big B – Cadbury’s worms), and the effect of celebrity micro-bloggers even on brands they don’t endorse. But this is on a slightly different note.

    “As perhaps the world’s ultimate symbol of high performance, he serves as a metaphor for our commitment to helping companies become high-performance businesses.”, the Accenture site had said earlier. Like we discussed on Twitter, a lot of the audience are not just fans of a celebrity’s attributes, but even assume that he is equally good or flawless in every other facet of his life/character too. Its perhaps a wrong expectation, not just from the audience, but from brands too. (high performance on the course) Lack of context.

    That brings me to the subject of the connections we make on social sites, most notably Twitter, because (for me) only a small percentage of following/followers are made of people who we knew from before. The connections, while they may evolve into relationships later, are built on trust, developed over time and actions, and in my case have a contextual nature to it too. I rely on specific people for expertise on specific matters. I am guessing many others do too, many Twitter lists are a manifestation of that. The recommendation economy, consumer ambassadors, and micro ambassadors posts I have written earlier are variations of the same premise of trust.

    When I look at entities like newspapers, which were built on a trust model, I wonder how the newly formed trust relationships will shape up. Newspapers and later other platforms owned the power of dissemination..distribution. The net disrupted that. In the age of unlimited content and trust agents, the new networks start playing crucial roles in trust relationships. And that is why, the ‘url shortener’ war that is in its early stages now – Facebook, Google, bit.ly interests me.  Reach, trust and context. Who will you trust all your data with? How much of data mining can be done with the links we share and consume, and how much context can be gleaned from it? Which network gives you the maximum reach? While FB and Google can integrate with their own networks, bit.ly is Twitter’s default shortener, and for now, it is doing things to maintain its lead.

    And its not just this. These days I’m seeing more and more manifestations of power play around me – among people, organisations, communities. When Twitter plans to add ‘contributors’ to business accounts, and allow multiple users to be identified in a single handle, it means that the different people will have different levels of trust from their audience, it would also allow context. But when Marissa Mayer describes Google as “omnivorous” in its quest for indexing data, and when Facebook changes its privacy stance, I wonder whether a trust economy built among individuals and relying on networks for the reach, will get overshadowed by the networks themselves, and the way they use our data.

    Tiger Woods might have been used by advertisers out of context with his permission. With unlimited data on you and fuzzy privacy settings, will you, without your knowledge, become a micro ambassador for something you have no expertise in, and thereby erode your trustworthiness? Silicon India profiles, Facebook Ads stating X friend has used an application, random RTs…..Paranoid? perhaps, but then, we share so much online, that maybe I can justify it. 🙂

    until next time, deprived of privacy

  • Blocking Crowds

    Even if you’re not really a 140 type character, you’d have heard about the CBI – Chetan Bhagat Incident, that is. But if you haven’t, not to worry much, we have a link, starring our very own celebrity blogger Nikhil Narayanan, who created the hashtag that led to the deluge. Considering Nikhil’s proximity to another author (turned politician) we’re also probing into other possible links with the external affairs ministry. But that’s for later. :p

    In essence, what started as a debate on piracy – books, not Somalian warships and blockades- led to Chetan Bhagat blocking a couple of twitterers, and the phase that launched at least a few hundred tweets, each a warship using variations of the word ‘block’. Samples can be found here, and my contributions here. My friend Vimoh (as usual) wrote a very objective post on the entire episode, capturing life on Twitter and the presence of celebrities on Twitter very well. Chetan Bhagat can take solace in the fact that his desired aim of uniting India (as stated in 2 States) did happen on Twitter, with very few exceptions. My stated aim of Chasten Bhagat also happened. I think he now understands how the ‘2.0 state’ works, since a couple of days later, we found him very sportingly, making a dig at the incident – “wife screamed at me this morning for no reason. felt like blocking her.” Now that’s cool. 🙂

    Some perspectives.I’ve blocked people on Twitter too (I still feel bad about those nice girls who sent me what they must’ve thought were useful links), but not after warnings in the public stream. Like I commented on twitter, The Comic Project said it best here, ” If you want to block, block; don’t talk” . In the same article, Surekha also pointed out that though it began as fun, it quickly spiraled into a mob. Something that Nithin, who proved to be a very good voice of reason, had pointed out just when the spiraling started. The ironic part is that I’d have missed out on all of this if Surekha hadn’t popped up on a chat window and told me something was brewing. (Fault attribution check :p)  And though I usually avoid hashtags, a window of wordplay opportunity I couldn’t miss. So i dived right in, ignoring the standard operating procedure of checking out origins. Big mistake, no pun intended. 😐

    I hate mobs, and on the other blog, it is a subject that keeps appearing every now and then. So it sucks to have been part of one. In a post from long ago – 5 years back, titled “Communities and echo chambers“, Dave Winer commented “Your “friends” are an angry controlling abusive mob. …… If friendship is just that, people being friendly and supportive, great. But if it’s really defining who it’s okay to attack, then it’s not friendship.” I perhaps cannot define the relationships on twitter (always) as ‘friendship’, but as I become part of communities on various kinds of social networks on the web, it becomes all the more important to keep a check on the ‘belonging’ craving. Its a lesson learnt.

    until next time, mob bile…

    PS. But all that doesn’t stop me from an occasional dig – like yesterday, when I suggested a brand ambassador for Haagen Dazs, after their franchisee in Delhi did a unique preview – for those with international passports only. To an extent, the mob was in action yesterday too 🙂

  • Anupam’s Coast II Coast

    The coast line of restaurants is far from receding in Koramangala, but since we’ve exhausted most of the coastal food options in Koramangala, and this one stuck out like a sore thumb, we decided to drop in here. Its on the same road as the Kormangala Club. Here’s the ‘how to get there‘ part. This road spoils you with options now with Imperial, Kubay, Hyderabad House, Bhojohori Manna, Heritage of Bengal and Chinese Cottage, all in the space of 100m. We’ll be making more trips here. Anyway, since we’d pre-decided that we would be dining here, we managed to resist the other temptations. The ambiance is decent, with comfortable seating.

    The menu has about 6 pages, with just about one page devoted to the ‘authentic coastal cuisine’. Hmm. The rest of the menu consists of the regular Chinese and North indian options. So, in addition to the few coastal cuisine starters (veg – Rs.75 -120, and non veg – Rs.90-300) , you also have Chinese options like drumsticks, Shanghai etc in veg (Rs.90-100)and non veg(Chicken Rs.120-130, Seafood – Rs.90-120). For the soup kind, again, there are veg  and non veg options (Chicken and seafood) with representation from multiple cuisines – Manchow, Cream of Chicken and even Shorba. (Rs. 65- 115). They also have thali options for lunch.

    For the main course, there are quite a few coastal cuisine options – very few in veg, but better in non veg – Sukka, Kundapuri, Ghee Roast in chicken and mutton (Rs.90-270) and seafood (prawns, crab, different kinds of fish – Rs.120 upwards, depending on the size of the fish). In addition to this, you have a few pages of Chinese and North indian options (Rs.110-140 range) with dry, gravy items and noodles/paratha etc.

    So, we started with a Cream of Chicken. Okay, before you snicker, it was raining outside, and we couldn’t find a coastal cuisine equivalent. The soup turned out to be quite decent, though more cornflour than cream, but then, from experience, they aren’t the only ones guilty of this. Next we had a Marvai Chilly. That’s shellfish and you have to fish a lot to get the little pieces of flesh, but it was done quite well. Mind your tongue, while eating, that is.

    For the main course, we ordered a half plate of chicken ghee roast, a fish curry (anjal – kingfish) and appams to go along with it. You could also try neer dosa or pundi (rice dumplings) though we didn’t read good reviews of the former for this place. The fish curry, though well made, obviously makes a better combination with the rice. The ghee roast was quite good, though the ghee only made a Bollywood like special appearance, but the masala made sure we didn’t miss it much. The appams were also very well made. In essence, can’t complain about the food.

    All of the above cost us just less than Rs.600. So its quite okay on the value-for-money, quantity and service parameters as well, though the last one is a very no-nonsense, matter-of-fact approach. The coast is clear, so check it out. Bwahaha. In my favor, I resisted so far. 😀

    Anupam’s Coast II Coast, 113, 6th Cross, 6th Block, Koramangala Club Road. Ph: 41460666, 41460555

  • Brood Mode

    [The title, while in context, is also a Hi to an old blog pal]

    The last week of November gave me a chance to engage in one of my favourite pastimes – people watching. No, I wasn’t stalking anyone, it was just that I got a chance to watch more and diverse masses (different occasions) of humanity than my regular outings.

    So gawk I did, at famed dancers, musicians and celebrities, at their tantrum-throwing best, egos in full display. I watched people standing in long queues, eager for a glimpse of them, so eager that they were ready to trample the folks ahead of them, or cheat the line. Even after they sat down, they changed chair locations and occupied empty aisles that had been kept for easier crowd movement, angering those behind. I also had an argument with a guy who had a differently abled child, clearly in no state to enjoy the show. He had a regular pass, but said the child’s condition warranted his family being shifted to the VIP class. He said he was from the army, and when I refused entry into the VIP class, he questioned my humanity. I bit back a comment about what business he had bringing that child to a  free entry event, which was bound to have unruly crowds, and how human he was while doing his duty at the border. I observed acquaintances at work taking advantage of the trust I had in them. In essence I watched a lot and learned a lot, again, on human behaviour, and myself.

    After I shared the last post with her, Mo had asked me why I was brooding these days. While I told her that I was reserving flippancy, wit and wordplay for the 140 character world 😀 , I thought she did have a point. A later conversation with Surekha gave me some insight, when we talked about social media and specifically Twitter. I had thought that the seeming transparency of that world would imply more fairness in our transactions, acknowledgment of other people’s efforts and a refinement in the way we deal with people. But no, the talkers still rule, popularity contests abound, and the meek still wait to inherit. These days I can hear some of them grumbling too. 🙂 On hindsight, this is the same mistake I’d made with blogging too. Something I thankfully corrected.

    What’s the connection? Expectations. Of others and from others. From the celebrities, from the people who came to see them, from acquaintances, from relationships on the web and so on. On how they ought to behave and interact. Expectations I set based on my concept of fairness. “It’s not about what I want, it’s about what’s fair!”, Harvey had said, in The Dark Knight. But while I try to be as objective as I can, there is a limit to that too. When the expectations are not met, I get judgmental, which is not something I like to do. Let’s just say I then don’t meet my expectations of myself. 🙂

    Earlier I used to be bitter about all this, and be rude to people, but now I just brood. I brood on how to get out of this cycle. How can I not expect, either from myself or from others, or ideally both. Does brooding help? No. Can I help it? No. Does that make me unhappy? No again, because like those processes that run in the background while I work on the computer, this is a question that’s being worked on too. 🙂  No, that doesn’t make it a pseud brood :p

    And every now and then, I am reminded of the words of Harvey Dent Two-Face (again), as he flips the coin, and I wonder about the truth in them “The world is cruel, and the only morality in a cruel world is chance. Unbiased. Unprejudiced. Fair.”

    until next time, happy Dent? 😉