• A different social circle

    The ‘inefficiencies of scale’ in a social business scenario is something I keep writing about – wrote about it recently in the context of Google vs Facebook too. So I found this article, which was about the demise of Facebook in 5 years, very interesting. Though predictions are dime a dozen and are many a time used as traffic boosters, this one comes from a person who predicted the decline of MySpace four years back. What interested me even more was that he said the single social networking platform concept will give way to smaller networks.

    Meanwhile, after all the hype Google Me generated, and expectations of launch in Fall 2010, our knowledge remains at a ‘social layer’ level and its internal project name – Emerald Sea. So, when i saw Google’s foray into fashion – boutiques.com, and its working, I wondered for a moment whether this could be another rendition of Google Me. After all, a common interest is a great context for social interaction too. And over a period of time, search would be honed better and be social too, with a curation (like shown in Boutiques’ case) that goes beyond algorithm and crowd.  This interest could be a place (say hello to Google Hotpot), or an interest that aggregates people, like books. (yes, Google’s store is coming soon) That would be changing the social landscape quite a a bit. Add to it shopping and say, a GroupOn integration by context/location and Google will have fun, not to mention local advertising revenues. It would also have a better grip on aspects like privacy, influence, and would be smaller networks rather than an all encompassing one. Its a bit of wild and far fetched thought specially when we know that Google Me is now slated for Spring 2011, but interesting, you think?

    until next time, off for a fortnight 🙂

  • The wonder eras

    The Lanka trip earlier this year, and specifically the Day 2 visit to Sita Kotuwa was quite an experience. Like I said in the post, its difficult to describe the feeling when one sees evidence that points to the actual existence of characters who were  considered a part of stories and mythology. Its one thing to theorise about what our gods really were, or read  historical perspectives, and another to come face to face with the reality of it. Of course, we could debate that Rama was human, and only considered an incarnation, but if the events in the Ramayana did happen, there is enough ‘godness’ in it for us to still wonder.

    I read ‘The Rozabal Line’ by Ashwin Sanghi recently, which is a fictional story based on the Jesus in Kashmir theory. The author has done considerable research on this, as evidenced by the notes, acknowledgments and references section of the book that spans more than a dozen pages. The domain the book operates in meant that these trails were fascinating, and I plan to follow them online soon.

    Meanwhile, in the book, the author draws parallels to the various messengers of gods who shared a lot of commonalities with Jesus, mostly in terms of events in their lives. They belonged to various cultures and eras before Jesus, thus ‘a great deal of material available to create a story around the historical Jesus Christ’. The existence of Jesus has probably never been in question, as opposed to say Rama/Krishna, but the above, and other things I read in the book, does make him much more human.

    Cut to the present. I read an actress’ comment recently – that she wasn’t on social networking sites because it took away the mystique surrounding her. Fair point, and I had to agree, considering how most actors and ‘celebrities’ in general use the sites to showcase feet of clay. I’m not comparing celebrities to gods, not yet, but in the eras before hyper communication tools, and further back, before ubiquitous magazines and television, there was probably more fiction than fact built around celebrities. The persona overshadowed the person. But now, they seem to be just regular people. Not that they aren’t that, but its more in-your-face.

    And thus I wonder, about the gods of yore. In those times, news got around much slower, and it was perhaps easier for legends to be born and for facts to be coated liberally with fiction. It was also perhaps easier to believe. So when I see images and statues of Jesus these days, I wonder what the real story and who the real person was.

    Ashwin Sanghi took 2 years of reading and 18 months of writing to complete this book. You see, the other thrill of ‘The Rozabal Line’ was having a conversation with its author, while I was reading it. Wonders never cease. 🙂

    until next time, acts of faith

  • Revu

    [scribd id=51587966 key=key-1m7f3udse6dwu8sx5yan mode=list]

  • Peppa Zzing

    This review was first published in Bangalore Mirror, and though the title I had given was ‘Zzing is King’, someone obviously loves playing with articles, so it was edited to ‘Zzing is the King’ :|. Anyway, this is a revised version.

    So, Peppa Zzing opened shop on October 4th, and is run by popular MC Mark Rego and his wife Rini. It owes its name to their daughter who thought ‘zing’ best denoted the food, happiness and colours of the outlet. The ‘Peppa’ just adds to the spice. And thus food soldiers on Infantry Road now have a new place to focus their attack on. Parking shouldn’t be difficult. There’s all of Infantry Road and even the Safina Plaza area. Walk a bit, trust me, it’ll help.

    Pleazing, that’s how the ambiance can be described. Peppa Zzing has a typical fast food place feel to it, with functional furniture, and a prominently displayed menu. But the bright red hues and the pictures add a zing to what otherwise might have been a predictable setting.

    Guests for the evening were Umesh and Ranjani. Many thanks to Umesh for not chickening out despite a minor accident on the way. The third person I’d invited called me just as I entered the place to give me a flimsy excuse after confirming just half an hour back. I’m just barely resisting the urge to link his twitter account here. Thankfully, good friend (of mine and all things edible) Gautam John was around to beef up the efforts.

    The menu is not really big, but after my encounter with the Whammy, that’s not something I’d accuse the burgers of. They also have plans to add some steaks soon. Gautam, Umesh and I focused on the meatier portions of the menu, even as Ranjani volunteered to test the greener side.

    (click for larger image)

    The menu has burgers for three player levels – the regular Burger for the beginner, the Monster Burger for the advanced and the Whammy is quite obviously a multi-player option, except for those six brave people (including a woman) who have managed to finish it so far. If you can get there by 1 pm today, you can perhaps be part of the Whammy challenge and win a trip to Goa.

    We started with a Bar-be-cued Chicken wings, which suffered thanks to a domineering sauce, and the Cheesed Fries were a bit too hard for our liking. But the Potato Wedges were done well, though tending towards bland. The lamb and beef burgers were fantastic. The patty was crisp on the outside, tender on the inside and the toppings we tried – mushroom, fried egg and cheese complemented it well. The Whammy Burger is a planet in itself and I just managed to explore half of it.  The Pasta with Tomato sauce also did not disappoint. A few more dessert options would help, as the Hot chocolate fudge we tried was only average.

    The service was quick, helpful and there were hardly any delays. Though the place was definitely value-for-money, they don’t mean plastic money, but we were told that they’d start accepting credit cards in a couple of days. If you have any sort of inclination for fast food, this is definitely the place to drop in. You need solid guts to vanquish the Whammy burger, and from experience, it’s a battle you need to win in your mind first!

    Peppa Zzing, G-18, Kedia Arcade, 92 Infantry Road Ph: 41232843

    Menu at Zomato

  • Content, Media, Distribution

    I read an interesting post at Social Media Explorer titled ‘Is content marketing the new advertising‘. More than the specific subject itself, which I write about occasionally, it made me wonder about the various entities that seem to be vying for the marketer’s attention. So even if we do limit ourselves to the thought that brands (and businesses) would create their own content, how does the distribution work?

    I remember writing about this a few weeks back, and asking whether content is merely a titular king and distribution is the real power. Its ironic because much of the power of the web’s second wave is in the ability to create content and distribute it fast. But over a period of time, the platforms we use for sharing have undergone a consolidation. The presence of traditional media outlets and brands on these platforms validate this.

    Now if we zoom out further and consider the various other things that are making their presence felt – social gaming, location based services (check out the Foursquare-Pepsi and SCNGR-Coke deals, and the new contexts of advertising they’re creating), group buying; apps on iPhone/ iPad (Murdoch and Branson are making a newspaper/magazine specifically for iPad) and Android. (do add on) This is in addition to the terrains that the incumbents – Google, Facebook, Apple, Twitter will discover and develop at least for some more time, and the technological possibilities that will arise. (eg. Augmented Reality, and the return of QR codes) Each of them are building their own distribution systems, and its difficult to bundle all the ‘content’ that appears on them under one umbrella. And that’s only the digital world.

    All of this also makes me think of destination sites. I can count mine on one hand. Every other consumption is via Reader/Twitter/Facebook and occasionally email. When the web (and its consumption) is rebuilt around people and their connections, what value does a destination site (belonging to a brand) add? How does the brand deal with fragmentation? The good news for the brands is that there are many more options than ever before. Not every campaign needs to be a TVC, radio spot, newspaper ad, site banner. There are smaller, more scalable and more flexible options. The challenge is to find them, and develop things that enable them to connect with the consumers. We live in interesting times indeed.

    until next time, many kings and many thrones