• NE Diner

    The original plan was Zingron (NE cuisine), but a sudden burst of laziness, and the possibility of many birds with one stone, ensured that the plans changed and we ended up in NE Diner, for the promised ‘authentic North-East Multi Cuisine’. The place is easy to find, near Forum, on the first floor of a building opposite Raheja Arcade or the Vodafone store, depending on where you’re looking from. In the days of  yore, I think this used to be a mobile accessories store – the one where we went to get a ‘condom’ for the Nokia phones. Yep, that’s what it was known as, that rubbery sheath meant to protect the phone! 🙂

    Park at Forum and attempt the pedestrian crossing fear factor challenge or try one of the side lanes nearer the place. In terms of access, it is easy to draw a parallel with the North East in general. The place seems easy enough to find on the map, but don’t attempt that staircase if you have a problem with heights or narrow spaces. And if you expect a fine dining place as the light at the end of the climb, my condolences. This is a no-frills place, and you’re as comfortable as you make yourself. In what I took to be a hat tip to the old mobile story, the chairs still have their plastic covers on! Awesome! 🙂

    When we got there, we seemed like tourists, because everyone else seemed to be from the North East, but by the time we left, there were more tourists! 🙂 One thing I constantly envy about the kids (and actually older people too) from that side of the country is their superb sense of style. The service staff here are no different! Ok, I’ve digressed enough, let’s quickly get to the food. Here’s the menu (click to enlarge)

    Communication is a bit of a problem. Let me clarify that its not anything to do with the accent, its more to do with our lack of understanding of the menu items and their inability to express fully what the above were. Anyway, with some effort, it becomes a non issue. That, of course, didn’t help us access the Chicken Safale or its pork version. Ditto for chicken momos, all of which we were told, would take a long time. So we settled for pork momos, which thankfully, turned out to be the best item of the meal. The chutney and the ‘soup’ that comes with it complemented it beautifully.

    We had ordered a soup too, but that came long after the main course dishes were kept at the table. We should have known that we were probably the first to order a Chicken-Mushroom soup, because we were asked if it was actually on the menu, and we had to point it out. Meanwhile, with all the other items on the table, we waited for the mysterious soup. And when it did arrived, it proved to be a complete waste of time, so do avoid at all costs.

    For the main course, we ordered a NE Special chicken, which we were told could be as dry/gravy as we wished. So we chose the middle path- semi gravy. Also asked for was the Naga Dry Fried pork, and to help it all down, the NE special mixed chowmein – chicken/pork, veg and egg. We asked for the chicken version. We couldn’t resist asking for the King Chilly + fermented fish + herb chutney. The pork was too salty for our liking. The chowmein was pretty decent, though I wondered what oil was being used. The chicken dish, though with an inconsistent gravy, is also worth a try. The chutney, I think, is quite an acquired taste. Its perhaps the fermented (in bamboo shoot?) fish that gives it a sort-of pungent smell and taste.The overall theme that dominated though was chillies!! That, I loved. 😀

    All of that cost us just below Rs.600. Not a bad trip, considering that my sinus blocks were forced to vanish for a while. You should drop in if you’re in the mood to experiment, and if you have friends from Nagaland/Manipur, take them along for guidance and authenticity tests. 🙂

    #404, Opp Raheja Arcade, near Forum Mall, 7th block Koramangala Tel: 8861446753

    Trivia: One of the restaurant’s owners is Nelson (read Genesis here), and this is restaurant review #111. Get it? 😉

    PS: If you’re prepared to shell out some more, Zingron is indeed a better option. One of my favourites now!

  • All hands on deck

    Since tis still the season of predictions and ‘looking forward to in 2011’, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of insights from the many that I managed to scan in the last few weeks.

    We’ll begin with JWT’s ‘100 Things to Watch in 2011’. (via Surekha on Reader) While there are many things in this that you might already think is a trend, what I liked about it is its thinking outside of any specific prisms – brands, technology etc, but still managing to capture the  essence of trends in human behaviour, culture, consumption, the shifts happening therein, and thus, a good reckoner for marketers.

    JWT: 100 Things to Watch in 2011

    The second one I’d like to share is Edelman’s ‘Digital Trends to Watch in 2011’. Though there are a few commonalities with the JWT deck, this seems more focused. While this is definitely quite a sensible thing to do from a client perspective, I missed the “completely out of the blue, but damn, why didn’t I think of it?” moments that I usually associate with its creators. But that’s just a testament to my high regards for Armano and Rubel, more than anything else. What I liked most about this was the trend + best practice combining, that layering gives excellent perspective.

    The last one I’d like to share is Rohit Bhargava’s ’15 Marketing & Social Trends to watch in 2011′ (via Gauravonomics). There might be some overlap with the other two, but again, the idea of examples with each trend makes it a must-read, in addition to the overall quality of insights.

    15 Marketing & Social Media Trends To Watch In 2011

    While its easy to see that there are commonalities in these, I also noticed an interesting thread of thought that  resonated most with me.

    ‘There’s an app for everything everywhere’ is perhaps the underlying theme in #3 (Apps Beyond Mobile), #7 (Ubiquitous Social Computing, more specifically its best practice) and #9 (Appification of the web) in the JWT, Edelman and Rohit presentations. We then move on to ‘production of consumable content and experiences across platforms’  that connects #93 (Transmedia Producers – faint connection), #4 (Transmedia storytelling) in the JWT and Edelman presentations respectively. And at last, we move on to how it can scale which is brought out through #3 (Developer engagement) in Edelman’s presentation and #7 (Crowdsourced innovation) and #11 (Employees as heroes) in Rohit Bhargava’s presentation.

    While I may not endorse a brand strategy only basis tools, the ‘appification’ across platforms actually throws open the door for marketers to not just satisfy their ‘short head’ consumers in better ways, but explore the ways to reach the ‘long tail’. It allows them to blend or distribute their ‘story’ across platforms and if done well, raise the interest level of their consumers. And an agency or brand manager cannot do it alone. While the idea of crowdsourcing is looked down upon by many, there are enough examples to show that if targeted well and executed with clarity, it can deliver results. More importantly, here, the ‘crowd’ is not consumers, but developers who can re-create the brand’s experience on multiple platforms, and employees who can create a human story that will resonate with others.

    If these possibilities for 2011 don’t excite you, I’ll try again next week, but I really don’t have any more of these awesome presentations to back me up.

    until next time, slide rules!

  • Id+entity

    There was this experiment suggested in ‘Tomorrow’s God‘ – to look in the mirror and stare into your eyes. If you concentrate and hold your gaze long enough you’ll begin to ‘step outside yourself’ and ironically, have a more objective view. Its a bit similar to some meditation techniques, I think, and though I read (and tried) this about 6-7 years back, I remember having thought of things (about myself) that don’t usually surface. But it does lead to a very interesting question – who are you? 🙂

    Is it the job you do or the designation you hold? Or do you define yourself by your nationality or religion? Or the perception you have created among your friends, family, extended family etc? Or a persona you have created among those who you deal with, only virtually? Or the things you consume and the thoughts that arise in your mind? The beliefs, the notions, the perceptions, the likes and dislikes that are created in you over time? The things you say and the things you do? The person you see in the mirror, the physical manifestation of you? All of these are transient, in varying degrees. Even nationality and religion because for me, they are notional. The fun part is, this ‘you’ is the way you see it, the moment you change the point of view, it all changes. So, who do you think you are?

    until next time, identify yourselves in the comments 😉

  • Anek Technovations

    [scribd id=51587940 key=key-21acj3frofcb9rn5dyvj mode=list]

  • Tattv

    The review was first published in Bangalore Mirror. Though the tattv remains the same, the presentation has been changed 😉

    For those familiar with Umerkot in Koramangala, this one belongs to the same family – AST foods. Gautam had mentioned this earlier to me, and given me enough of a glowing recommendation to warrant a visit before the official review. So I dropped in on a Sunday that also saw me ogling at Harley Davidson bikes and merchandise and then dragging the vehicle to fix a puncture. No, not the Harley, my Activa. 😀

    Tattv is on Lavelle Road, just before Mocha, Java City and above Barista Lavazza. That’s one crossroad to be at when coming down Lavelle Road. If you go back, Shezan and 3 Storys, turn left and there’s Spiga, The Egg Factory, (one way notwithstanding) turn right for Khansama and other UB City splendours, and go straight for coffee floods and Tattv. What we chose, is elementary.

    If you, like my guests for the day, agree that valet parking on Lavelle Road is a boon in itself, then consider yourself blessed. A stylised yet understated ambiance, using red, gold and black to good effect. The stone jaalis, the jharokhas and the menu with the golden tinge, all lend a touch of class to the place and ensure a setting that matches the richness of the food. Vegetarians would specially appreciate the different colored drinking glasses. And if you get the seats that face the road, you also get a view of the Harley Davidson store. 🙂

    According to various Indian schools of philosophy, a “Tattv” is an element or aspect of reality conceived as an aspect of deity. Wikipedia agrees, but when a menu says that on the front page, you wonder if the heavy, deity food for thought will overshadow the real reason for visiting the restaurant – the dietary aspect. Thankfully that elementary part of a good dining experience– great food, is completely taken care of at this new restaurant on Lavelle Road.

    The idea here is to present cuisine samplings from across the sub continent and Central Asia, using five culinary elements. So you find Goa mixing with Rajasthan and Kerala with Lebanon in the same menu section. Intrigued? Here’s the menu (click to enlarge)

    As you can see, it consists principally of five culinary elements – Tandoor, Sigri, Tawa, Kadhai and Curries. Though there are enough choices that tempt you to consider a kebab-only meal, there are many main course dishes that will vie for your attention too. The Bhutte ke kebab with its tender corn is a great start for the vegetarians. The Tandoori Tamatar Shorba, though, was particularly bland and conspicuously absent was the tomato flavour. For the non vegetarians, the mutton seekh kebab, with pomegranate as the surprise element, is quite a good choice, as is the Murgh ki Chaanpan, with its dash of paprika.

    Among the main course dishes, the Dal Makhni, was a favourite. But the Dum Olav, though promised as a spicy curry, turned out sweetish.  The Machli Dum Pukht, seer fish stuffed with salmon, and the Laal Maas with an obvious red chilli base, are must-have items. The Murgh Dhaniwal paled in comparison to the non veg titans! The light-as-a-cloud Gilafi Kulcha, and the ghee laden heavy Warqi Paratha are both good, but the Ulta Tawa Paratha steals the show.

    And if all that’s not enough, some unique desserts seriously compound your worries on what to focus on while ordering. there’s no pardon if you haven’t left space for the sinful Chocolate Gujia, and if you’re not really a chocoholic, you could try the Gulab Jamun stuffed with Gulkand.

    On the cost front, for Rs.1500, you could share a non veg starter, a couple of non veg main course dishes accompanied by a few rotis, and a dessert. When you consider the quality of food and the ambiance, the cost does seem justified.

    Tattv gets a high five and is definitely worth a visit on all counts. Great food, classy ambiance, courteous staff and some splendid music together ensure that all the elements are in place for a great experience.

    Tattv, 1st Floor, 25/4, Lavelle Road, Bangalore – 1. Tel: 41552225