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Next.org
A few days back, I happened to receive some understanding on the difference between an ‘organisation’ and an ‘institution’. As is my wont, I immediately came back from the event and googled it. All the Q & A forums, however, just sent me to Wikipedia, and to be fair, it did confirm what I had understood. So, the definitions
An institution is any structure or mechanism of social order and cooperation governing the behavior of a set of individuals within a given human community. Institutions are identified with a social purpose and permanence, transcending individual human lives and intentions, and with the making and enforcing of rules governing cooperative human behavior.
An organization is a social arrangement which pursues collective goals, controls its own performance, and has a boundary separating it from its environment. ..There are a variety of legal types of organizations, including: corporations, governments, non-governmental organizations, international organizations, armed forces, charities, not-for-profit corporations, partnerships, cooperatives, and universities.
I think somewhere between the two lies the organisation of the future – where the collective intent of the workforce is more than the sum of the parts. I liked the ‘social purpose’ part of the institution which to me, made it superior to the organisation that has a boundary that separates it from the environment. I felt that this boundary had become an increasingly impervious wall, something that affected intent, culture and even ideas. But I’m not so sure of the ‘permanence’ of the institution. Is it just the idea that’s permanent or the manifestations too?
Let’s quickly bring back that ‘where is this going’ thought into a brand perspective. When i wrote about appification and multiple platforms a fortnight back, I wondered what was the structure that could hold the identity of a brand together. Logos, mission statements, and even the experience – all of which have been used to define ‘brand’ seemed unworthy. Even my favourite – ‘promise to the consumer’ seemed barely there.
The bad news – I don’t have an answer yet. The good news – out there, (at least) a couple of razor sharp brains, armed with much more experience and knowledge, are piecing together the principles that would guide the functioning of the enterprise. The organisation is after all, a means to an end, and the brand is one of those means. So from that, I’m sure, clarity will emerge for brands too. 🙂
until next time, to boldly go where no enterprise has gone before 😉
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Taking the fall
‘The Catcher in the Rye’ is probably a book I might have related to a whole lot better if I’d read it a few years back. Ok, probably a decade 🙂 Be that as it may, it still has areas which still appealed to me.. a lot. One of them is this segment of the conversation between Holden, the protagonist and narrator and his (earlier) English teacher Mr.Antolini.
This fall I think you’re riding for, its a special kind of fall, a horrible kind. The man falling isn’t permitted to feel or hear himself hit bottom. He just keeps falling and falling. The whole arrangement is designed for men who, at some or other time in their lives, were looking for something their own environment couldn’t supply them with. Or they thought their own environment couldn’t supply them with. So they gave up looking. They gave it up before they really even got it started.
and later in the conversation
…if you want to, and if you look for it and wait for it – to the kind of information that will be very very dear to your heart. Among other things, you’ll find that you’re not the first person who was ever confused and frightened and even sickened by human behaviour. You’re by no means alone on that score, you’ll be excited and stimulated to know. Many, many men have been just troubled morally and spiritually as you are right now. Happily some of them kept records of their troubles. You’ll learn from them – if you want to. Just as someday, if you have something to offer, someone will learn something from you. It’s a beautiful reciprocal arrangement. And it isn’t education. It’s history. It’s poetry.
Sometimes, I can identify with the first, and thanks to the internet and the life streams that I come across, sometimes, luckily, the second too. 🙂
until next time, there’s no catch 🙂
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3 Pundits
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The Space Between Us
Thrity Umrigar
Describing ‘The Space Between Us’ as just another multi-layered tale of relationships would be injustice. Though it is essentially the story of Sera Dubash and Bhima, who lie at the two ends of the class spectrum, it deals with a gamut of human emotions – love, loss, betrayal, hatred and a strange bond between the two characters.
Though separated by class, their lives are similar in many ways, and that perhaps is the reason why they seem to draw strength from each other. Bhima is an illiterate maid, who lives in a slum with her grand daughter Maya, and Sera is a well heeled Parsi lady who lives with her daughter Dinaz and son-in-law Viraf. The marital lives of both Sera and Bhima have been far from happy, and their lives are centred around the happiness of their children/grandchildren. Bhima has been working for over 20 years at the Dubash household and wants to release Maya from the cycle of poverty and illiteracy. Sera wants to see her daughter happy, and is looking forward to the birth of her grandchild.
The narrative moves across the past and the present, thus beautifully expanding the characters for the reader by showing the relationships they’ve been through. What appealed to me about this book is not so much the story, but the way its been told. The prose is simply amazing, and as with ‘Bombay Time’, the author subtly weaves in the dynamics of the city. A superbly realistic book, in which the characters are true to themselves, this one ranks high on my favourites.