• Brand-streams

    Last week, I got a beta invite from a new lifestreaming service called Memolane and I’ve added my blogs and quite a few services I use to it. You can check it out here. I’m quite a fan of lifestreaming – as a concept. Though I have seen quite a few web based services perish, I persist. In the meantime, I maintain my own twitterstream (though I started it 2 years after I began using Twitter) and even used Sweetcron to try out a self hosted stream sometime back. These function more as activity streams than anything else and only faintly show the connections to other people.

    When I saw my stream, I was reminded of a thought from a couple of years back – a post I had titled ‘Communities and Brandstreams‘. Though I’d referred to quite a few posts then, in this context, the two significant ones are @misentropy‘s “The future of: user generated advertising” and RWW’s “Brandstreaming: What is it and who’s doing it?”. The former is about the concept of an open source product/brand wiki and the latter is about how a couple of brands used Friendfeed and other services to stream their content.

    Now that I am revisiting this, and with last week’s thought on ‘the structure that would hold the identity of a brand together’, I’m wondering if a brand-stream might be a way to approach it. So if we mash the idea of a lifestream – connecting the individual nodes of interaction [in my case, it would be the web services like Twitter/Faceb0ok/Foursquare/Flickr/YouTube etc, but for a brand, it would not just be its web services but also apps and even ‘real world’ data collection via sensors or the Internet of Things or say a variation of  barcodes/QR codes/ stickybits] with a brand wiki we could do at least a couple of things. One, if we open it out for users/consumers to share (with the brand-stream, as well as with their own community) how they interact with these nodes we could then capture and use data by time, kind of activity, user profiles, services used, ‘reach’ of individual users and so on. The entry to the stream could be across platforms. It would  make it easier for a user to not only experience the brand through a medium he’s comfortable with, but also check out ways in which others are experiencing the brand and suggest new ways for the brand to interact with others like him. Two, on the other side, users on the enterprise side could also connect to this stream basis various contexts (brand, customer service, operations, even HR) and make the business truly ‘social’. Sounds interesting? (see this for a vague visual cue 🙂 )

    until next time, streaming out loud 🙂

    PS: On Lifestreaming, on the personal blog. Check related posts for more. 🙂

  • Destination Nowhere

    My reading habits are quite predictable, and as with most of my habits, they become more concrete over a period of time. I pessimistically call it building my own prison walls, and the statement works across contexts. 🙂

    But sometimes I rebel against this. In the case of reading, one of the things I do while shopping is to consciously choose a book that I wouldn’t normally read, or better still, I let D choose a few books. But a better disruption happens during Kerala trips. At D’s parents’ home, I pick up a random book which I normally wouldn’t go anywhere near, and finish it. This time it happened to be Randy Pausch‘s ‘The Last Lecture‘. To give you a quick perspective, the book is based on the last lecture given by Randy Pausch at Carnegie Mellon, and adding to the University’s aim of “what wisdom would you share with the world if it was your last chance?”, he also makes it a message to his young children, since he has been diagnosed with a terminal illness.

    In many ways, though personal, it’s the typical inspirational book, but several parts interested me. At one level, the author’s penchant for following childhood dreams struck a chord with me, for I have always entertained a notion that our childhood aspirations are instinctive and free of the baggage of later life. In that sense, it’s perhaps closest to what we’re really meant to do. Debatable, but it’s a belief nevertheless. 🙂 The professor also gives perspectives on following dreams, and the roadblocks one might encounter. He believes that ‘brick walls’ are there for a reason – to see if you really want something bad enough.

    Later in the trip, we visited Cochin’s contribution to the country’s ever growing mall list – Oberon Mall, to catch a movie at Cinemax – Mammootty’s ‘Best Actor’. The story of a man who while working as a Hindi teacher to fulfill his familial responsibilities, believes that he is destined to be an actor, despite his age and the mocking attitude of several around him. (slight spoiler) In a desperate last ditch attempt, he takes the unintentional advice of a film crew (how Vivek Oberoi landed a role in Company) and becomes part of a street gang to ‘learn’ his role the real way. As is his wont these days, Mammootty excels in a role and the script gives him enough ammunition. Ranjith, playing himself, advises Mammootty’s character, and tells him that if he has decided to become an actor, then actor he will be.

    I’m a sucker for cosmic message theories and two random works seemed to be giving me the same message. My problem though, is a step behind. I am yet to find what I really want from life – the one thing that will drive me, the thing I am born to do. Almost everything I do these days is an attempt to crack that question. I am also constantly seeking out Dutch uncles (another term learned from the book) to give me perspectives on brick walls and a kind of laziness I blame myself for.

    Funnily, I also received contradictory messages – a random link shared by someone – Osho’s talk on anger and not desiring (so) intensely and later (via Surekha, who now believes that irrespective of destiny, my destination is the Himalayas 😀 ) Chinmayananda’s talk on the journey being the goal.

    As always, this Kerala journey too gave me much food for thought. But Randy Pausch’s poignant line reminds me “Time is all you have. And you may find one day that you have less than you think”

    until next time, time tableau

  • Ionlab

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  • Urban Solace

    This review was first published in Bangalore Mirror, and the busy urban life routine ensured that I was delayed in posting it here. 🙂

    If you don’t know the area well enough, you might end up circling Ulsoor lake a few times before you find solace. It’s between Foto Flash and Tamil Sangam. (map) Parking for 2 wheelers is easy, and the extra wheels can find space in one of the many small roads nearby.

    Despite the space constraints, the ambiance had a vibrant café feel to it. The bookshelf (despite the business books that looked out of place), the music, the posters, and the art all played a part in lending uniqueness to the place’s character. The idea, apparently,  is to create a balance between the ambiance of a café and the dining experience of a regular restaurant. It has quite a ‘house converted to cafe’ feel too, since you can wander into at least a couple more rooms, with a few tables each. Poetry reading sessions are on every Tuesday night.

    Meanwhile, the menu, on paper, looks good enough to guarantee a good meal. Short eats include a selection of sandwiches and burgers. There are quite a few options in starters and soups, and just enough salads, main course dishes and desserts to take it beyond the standard café fare. They also serve an English breakfast on weekends. You can take a look at the menu below – somehow seemed to have missed the main course page!!

    In addition to the chicken soups for the soul – Tom Yum and Cream of Chicken, that were actually spicy enough to affect the palate too, the Spanish soup, based on spinach puree, is also worth trying. Both the starters we tried were disappointing. The Stuffed Mushroom filling turned out to be a bad mushroom–potato combination and the Chicken Gujons were just bland.

    The Veg A’la King, with mushrooms cooked in white sauce, and the Mexican Chicken with a thick brown tomato based sauce, were the best among the main course dishes. The biggest disaster was that many of the items on the menu were not available. That included the entire selection of mocktails, all the special coffees, and almost the entire dessert section. The one dessert that was available – Orange Choc cake didn’t find favour either.

    On the cost front, for Rs.750, you could share a soup, a non veg starter, two main course dishes and a dessert. This seems just about fair enough considering the quality of the food.

    Though the service staff was polite and prompt in terms of delivering the food to the table, placing the order itself was quite a tedious process. Add to this, inconsistent, and sometimes unclean cutlery, and a credit card machine that wasn’t working, and you would be tempted to call it a disservice.

    You could consider dropping in if you’re around Ulsoor and need a quick bite, but the place really needs to do some soul searching. Urban Solace calls itself a ‘cafe for the soul’, and indeed, the poetry reading sessions and something about the ambiance does show potential in this regard, but sadly, amidst the soul proprietorship attempts, the food seems to have been forgotten. Many of the items in the menu were not available, and though we did manage to have a decent meal, we weren’t really sold on it.

    Urban Solace, 32, Annaswamy Mudaliar Road, (between Foto Flash and Tamil Sangam) Bangalore – 42. Tel: 25553656

  • Weekly Top 5

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