• 99tests

    A crowdsourced software testing model that offers on-demand services to software developers and enables testers to build a repu

    tation and be part of a community, that is 99tests. In conversation with founder Praveen Singh.

    [scribd id=58358455 key=key-1hzrrg6tkr0rgr8gsnh7 mode=list]

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  • Ireland: Awakening

    Edward Rutherford

    The second part of Rutherford’s Ireland saga. Starting in 1597 and ending in 1922, it continues to trace the life and times of the six families first presented in Dublin, and adds a few more. It starts with the Reformation, the arrival of Oliver Cromwell and the Ascendancy.

    Rutherford, as usual, combines the lives of fictitious and real characters, like Henry Grattan and Daniel O’Connell, and tackles the famine, Home Rule movement etc to present a picture that justifies what might have been the sentiment of the age, though historians might have a few minor problems with accuracy.

    Towards the end of the book, we can also see the rise of Young Irelanders, the Irish Republican Brotherhood, precursors to the IRA.

    The book is perhaps at a step lower than Dublin, as the author seemed more preoccupied with presenting historical incidents, as opposed to characterisation, which he usually excels at. He might have sensed this too, but what has then happened is a slightly lumpy narrative, with occasional strong characters and at most times, a predominance of history itself. But having said that, it is still a wonderful read, and I particularly liked the author’s use of character names and situations (eg. Conall – Deirdre – MacGowan) to show that the more things changed the more they remained the same.

  • Weekly Top 5

    This week's stories include Apple's patent headaches, change in in-app subscription guidelines, Blackberry Playbook new market launches, upgrades and patent fight with Dolby, Facebook's IPO and

    valuation speculation, acquisition and hires, the reported new iOS app, Google's search moves on mobile and desktop, Twitter's domain moves, hidden features and bugs.
    [scribd id=58071600 key=key-2ka626uvmnwpkvuwz5w8 mode=list]

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  • Brands and Curation

    Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr voyage, (via) I thought it would serve as a good handle to revisit the subject.

    I thought the choice was platform was in itself a great step. Tumblr, for now, seems completely clued in on how networks, sharing and community work and as MTV notes, is focused on web culture, which can be seen in the way they have designed the service. It also explains why there's nothing new about everyone from media companies to fashion brands hopping on to it.

    Brands as storytellers is also nothing new though new and interesting stories are hard to come by. That's where a crowd can help. Mostly, when brands say they've tried crowdsourcing, it means asking for a caption or a photo or a video that has something to do with their current campaign. There are exceptions like IdeaStorm, Dewmocracy, My Starbuc

    ks Idea etc but that's a small list in the large set of attempts.

    What I liked about MTV's approach was that it is not asking for anything specific. It is establishing a culture of conversation around its domain and with its trademark edgy approach (F*ck yeah!) – internally and externally, making it comfortable for a community to develop. Once that happens generating interesting stories (content) will slowly stop being a constraint. Brands can then chose to play curator, aiding discovery, surfacing interesting ideas, starting a line of thought, and streamlining conversations. And when it feels there's sufficient excitement, scale these up to a larger audience via other distribution channels. Right now, the reverse is how it works – a “come one, come all and quickly contribute to our newly launched endeavour” shout out on traditional media, instead of an organic approach.

    On a different track, this doesn't mean that if the crowd generates everything the agencies will be defunct. On the contrary, and in addition to the implementation, the agencies are probably best suited to play the role of meta curators, moving beyond one way advertising platforms and processes, and using their understanding of the brand to explore new platforms and communication protocols being developed, so that they can advise the brand on every frontier that comes up.

    until next time, tumble along

    Update: Just read that Tumblr hosts more blogs than WordPress now. (via)

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  • Autonomy.. or not?

    Much as filmmakers love to claim that there’s no formula, sequels happen. And when I see sequels completely spoiling the memory of the original (in this case, the Malayalam movie August 15, whose first edition ‘August 1’ released in 1988 was a scene by scene lift from Forsyth’s awesome “The Day of the Jackal”), I wonder if this approach is just the greed to milk the most out of a franchise or just the lure of a safe template. In the case of movies, it’s probably more the greed.

    But I realise that the latter goes not just for movies, but many decisions in individual lives as well – from where we go for a dine-out to the travel plans we make, and many other preferences that somehow seem to get a life of their own and run on auto pilot after sometime.

    The auto-pilot mode is quite comfortable really, especially if you’re not aware of it. The problem, I think, arises when templates are followed but expectations are not met. That’s when the questioning begins, and ‘awareness’ begins to dawn. Then, unless you allow yourself to fall back, it becomes an itch you can’t scratch away.

    And you see the mask you unwittingly made for yourself slowly slipping, and then begins that terrible phase when you realise that there’s nothing to hold it up and nothing to take its place.

    until next time, mask charades