• Stop. Watch.

    Playing music on the mobile as you drift to sleep is probably nothing new. I’m sure many people do it. The snag of course is managing to switch it off before you sleep. You could create a list and make sure it stops after x number of songs, but there’s some joy to be found in random shuffling. There’s probably an app somewhere that will somehow manage it, but I haven’t found it yet. What I would like is something that will sense my breathing pattern and switch off, but that might be wishing for too much 🙂

    ‘The Tibetan Book of Living and Dying’ brings up an interesting point, when it discusses sleep in the context of death and the state of consciousness. It asks

    How many of us are aware of the change in consciousness when we fall asleep? Or of the moment of sleep before dreams begin? How many of us are aware even when we dream that we are dreaming?

    From the music example, it is easy to guess that I certainly am not. In fact, my experiment on this failed too, as I completely lost track during a conscious attempt to ‘know’ the moment I fell asleep. I then realised that I should perhaps try being ‘conscious’ while I am awake without flowing from thought to thought unconsciously, especially since D is not very encouraging about me trying to sleep more. 😐

    Try recollecting the last 15 minutes minute by minute, and you’ll sense the unconsciousness 🙂

    until next time, asleep yet?

  • 99tests

    A crowdsourced software testing model that offers on-demand services to software developers and enables testers to build a repu

    tation and be part of a community, that is 99tests. In conversation with founder Praveen Singh.

    [scribd id=58358455 key=key-1hzrrg6tkr0rgr8gsnh7 mode=list]

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  • Ireland: Awakening

    Edward Rutherford

    The second part of Rutherford’s Ireland saga. Starting in 1597 and ending in 1922, it continues to trace the life and times of the six families first presented in Dublin, and adds a few more. It starts with the Reformation, the arrival of Oliver Cromwell and the Ascendancy.

    Rutherford, as usual, combines the lives of fictitious and real characters, like Henry Grattan and Daniel O’Connell, and tackles the famine, Home Rule movement etc to present a picture that justifies what might have been the sentiment of the age, though historians might have a few minor problems with accuracy.

    Towards the end of the book, we can also see the rise of Young Irelanders, the Irish Republican Brotherhood, precursors to the IRA.

    The book is perhaps at a step lower than Dublin, as the author seemed more preoccupied with presenting historical incidents, as opposed to characterisation, which he usually excels at. He might have sensed this too, but what has then happened is a slightly lumpy narrative, with occasional strong characters and at most times, a predominance of history itself. But having said that, it is still a wonderful read, and I particularly liked the author’s use of character names and situations (eg. Conall – Deirdre – MacGowan) to show that the more things changed the more they remained the same.

  • Weekly Top 5

    This week's stories include Apple's patent headaches, change in in-app subscription guidelines, Blackberry Playbook new market launches, upgrades and patent fight with Dolby, Facebook's IPO and

    valuation speculation, acquisition and hires, the reported new iOS app, Google's search moves on mobile and desktop, Twitter's domain moves, hidden features and bugs.
    [scribd id=58071600 key=key-2ka626uvmnwpkvuwz5w8 mode=list]

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  • Brands and Curation

    Content and the need for brands to get into the space of creating it has been a subject discussed here several times. So, when I read about MTV's tumblr voyage, (via) I thought it would serve as a good handle to revisit the subject.

    I thought the choice was platform was in itself a great step. Tumblr, for now, seems completely clued in on how networks, sharing and community work and as MTV notes, is focused on web culture, which can be seen in the way they have designed the service. It also explains why there's nothing new about everyone from media companies to fashion brands hopping on to it.

    Brands as storytellers is also nothing new though new and interesting stories are hard to come by. That's where a crowd can help. Mostly, when brands say they've tried crowdsourcing, it means asking for a caption or a photo or a video that has something to do with their current campaign. There are exceptions like IdeaStorm, Dewmocracy, My Starbuc

    ks Idea etc but that's a small list in the large set of attempts.

    What I liked about MTV's approach was that it is not asking for anything specific. It is establishing a culture of conversation around its domain and with its trademark edgy approach (F*ck yeah!) – internally and externally, making it comfortable for a community to develop. Once that happens generating interesting stories (content) will slowly stop being a constraint. Brands can then chose to play curator, aiding discovery, surfacing interesting ideas, starting a line of thought, and streamlining conversations. And when it feels there's sufficient excitement, scale these up to a larger audience via other distribution channels. Right now, the reverse is how it works – a “come one, come all and quickly contribute to our newly launched endeavour” shout out on traditional media, instead of an organic approach.

    On a different track, this doesn't mean that if the crowd generates everything the agencies will be defunct. On the contrary, and in addition to the implementation, the agencies are probably best suited to play the role of meta curators, moving beyond one way advertising platforms and processes, and using their understanding of the brand to explore new platforms and communication protocols being developed, so that they can advise the brand on every frontier that comes up.

    until next time, tumble along

    Update: Just read that Tumblr hosts more blogs than WordPress now. (via)

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