• Sight, Insight

    One Saturday, when we were getting out of Forum Mall, we noticed a trio fumbling around the entrance barrier ropes. Turned out they were blind and had no idea how to get out. With two loud events happening there, I guess their requests for help might not have been heard. We managed to get them out and in less than a minute, I learned how hard it must be for them to navigate- from steps to people in a rush, everything was a potential obstruction/hazard.

    When we left them, I felt guilty, wondering how they’d reach their home/next destinations, and how I’d let my plans for the evening take precedence over the help I could’ve done them. I was also quite frustrated at the seeming injustice of it all. It didn’t help that I like perfect systems, which have a reason for being the way they are. D said that in the volunteering work she does, they are advised not to bond beyond a certain point with the people they work with. Apparently, when they get attached, it becomes difficult for both parties.

    The next week, for the third time, this book “The Tibetan Book of Living and Dying” resisted my advances. It’s not the first one, nor is it going to be the last that just stayed on the shelf and mocked my attempts to establish some contact. But it definitely had been around the longest so far.

    The signature says we bought it on a Gandhi Jayanti day in 2004. This time I got to about a third of it before I was completely fatigued. Perhaps it’s do with my inability to read multiple books simultaneously or the lure of the unread ones staring at me from the bookshelf, but I just couldn’t go on. It did give me a few interesting insights on life, death, transience etc, before we parted ways. In case it isn’t obvious, I quite hate not finishing books.

    Letting go of things is never easy, though the difficulty varies as per the ‘thing’ under consideration. And yet, we do manage to let go. Sometimes by choice and sometimes slowly moving on without even realising (like the death of someone dear). But it doesn’t come easy as a practice – it either takes an iron will or is an unconscious act. The middle path slips from the grasp easily, such is the wiring of the mind. Perhaps, when I finish the book, I will understand how, and will be able to let go of books, blind people and a fancy dinner with the same ease and understanding.

    until next time, in the dark..

  • Polama

    A portal that allows you to compare holiday options from various providers and make a choice based on your taste

    and budget, that’s Polama.com. In conversation with co-founder, Dilip Panicker.

    [scribd id=57176085 key=key-25ceurvfmicbcc58ryyc mode=list]

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  • Dublin

    Edward Rutherford

    An epic novel that’s only one part of Rutherford’s Ireland saga. Starting in AD 430 and ending in AD1533, this book traces the story of Ireland using Dublin as a representative. From Dubh Linn to Dyflin to Dublin.

    Through the interwoven stories of six fictional Irish families, we see the transformation of Ireland from the land of druids and Celtic High Kings up to the reign of Henry VIII. The fortunes of these families rise and fall during the Viking invasions, the campaign of Brian Boru, the English annexation of Ireland and the rebellion of Silken Thomas, and possibly serve as a good microcosmic reference point for the rest of their kinsmen too.

    By juxtaposing actual historic events with the intrigues of fictional families, and by creating a set of very interesting and meticulously detailed characters, Rutherford helps us visualise what Eire must have been like in those times long ago.

    PS. ‘Ireland Awakening’ has been on my shelf for almost 3 years now, because ‘Dublin’ was so difficult to get hold of.

  • Weekly Top 5

    This week's stories include Apple's announcements on Lion, iOS 5, iCloud and updates on iWork, Android woes centred around malware and Lodsys, Facebook's latest statistics, arrangements with online music and video providers, and tie up with Paypal,

    new features on Twitter, including the Follow button, photo and video integration and acquisition of AdGrok, Google's new payment service Google Wallet, the PayPal suit, launch of +1 button, People widget and new GMail features.

    [scribd id=56990737 key=key-qe07uezy52skkj9lldk mode=list]

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  • Brands & Niche Networks

    For a while now, I have believed that one of the inevitable consequences of the sprawling social networks we see around today, would be niche networks. This is not something we don't see around already – in fact, most of the networks or users address it in their own ways – groups/pages on Facebook, LinkedIn, lists and cliques on Twitter.

    But I see niche networks as an evolutionary phase because currently, the popular networks seem to have been designed for mass, with features evolving when there was a demand – from the users or clients for more segregation. Users, because, sometimes even for the infovores, (apparently the term was the title of a book by Tyler Cowen – HT @uglybutbearable) the deluge of information without efficient filters meant that they were losing out on information they'd have liked to have, and businesses, because without more customisation options, social would just be another media/distribution platform. But social and mass seem to go intuitively together, so the usual way is to aggregate and then segregate.

    (Bonus: Great read on filtering by JP Rangaswami on his blog)

    However, there are many manifestations of niche networks that I can already see emerging. Ashton Kutcher, whom I'd consider a personality brand, has built his own custom Twitter app with the help of Ubermedia

    . A new service called MyCube, still in private beta, is offering users the ability to monetise their information. (via) Raptr, a social networking service for gamers is customising users' news streams extremely well using the information it has on its users. (via)

    The only commonality here is that all these seem to be moving away from a mass design to one that's meant for smaller/more specific user sets. Of course, the existing large networks can always figure a way for users themselves to be filters and recommend appropriate things to their own network, (eg. Facebook's new feature) but that's a rewiring.

    But I believe that the rise of the niche networks provides an excellent opportunity for brands to get into the thick of things and 'own' the domains they operate in. Nike+ has always been a favourite. I also think Toyota's approach to social networking, built with help from Salesforce is a good first step. The challenge, as always, will be to find ways of how a user need can be satisfied with a new offering that is synced enough with his familiar territory (existing networks) for his experience to be as frictionless as possible. If brands can do that well, they will have built something that's not utterly dependent on the vagaries of current and emerging media platforms.

    until next time, admoniche 🙂

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