• The window seat….

    …at night. The sight of a person looking into infinity from within the confines of a moving vehicle. What sparked this memory was a single scene from a song in a movie (Malayalam) that I saw recently – Salt N’ Pepper. Not in this song, which is absolute foodpr0n, but in the other melodious song (2:50 – 3:05) You’ll probably not recognise Shwetha Menon. 🙂

    In trains, it works differently for me. The lights are much further away, and flicker, as though desperately trying to get me to imagine their story. In buses, the lights seem much closer, and so are the people outside. Returning from work, knowing they have a night ahead to recoup before they face the daily grind the next day. On their way to meet friends, hoping they’ll have a good time. Rushing home, eager to see a loved one, whom they have missed all day. Stories of hope, stories with a face.

    I don’t get to see this these days, but I remember when I was in engineering college and used to return home on weekends. My usual bus dropped me at home by 6, too early for this, but in case I got delayed, I’d be in a plodding bus, half empty, on a route and through a landscape that looked completely different when seen at night. Before I got the Kiney to Goa, the trip from Panjim to Ribandar at night felt just the same. The Mandovi just made it extra special. In my first job, there was a period during which I used to travel daily from Cochin to Paravur, about 20 km away. That was probably the last time I got the window seat in a bus, at night. Ironically, that was also the time I used to go back to an empty home. One of those times, when the spectator had his own story to tell. 🙂

    There is something about the window-seat-at-night experience – romantic/ nostalgic/ wistful that makes it special. A feeling that I was not alone in the crowd. It used to give me a sense of peace, a feeling that everything would be alright.

    until next time, the bus stops here.

  • Weekly Top 5

    This week’s updates include the completion of Microsoft’s Skype acquisition, Dell and Windows 8 devices, Bing branded deals; Zynga’s IPO, new games, Zynga Direct, Angry Birds and IPO plans; Facebook’s acquisition of friend.ly, association with Walmart; Apple’s pre-orders for 4S, launch of iOS5, Foursquare’s launch of Radar; Google+ userbase, closure of Buzz, and the launch plans of Nexus Prime.

    [scribd id=69160510 key=key-2c90tzczdv8h1hyj1vio mode=list]

  • The Immortals of Meluha

    Amish

    The first of the Shiva trilogy. The book takes a historical view of Hindu mythology and looks at the Hindu God Shiva as a human who through this actions got elevated to the pedestal of Mahadev – the God of Gods. Set from 1900 BC onwards, it tracks Shiva’s journey from Mount Kailash in Tibet to the land of the Sapt Sindhu inhabited by the Meluhans, who see him as ‘Neelkanth’, the incarnation that will help them triumph over evil. ‘Evil’ to them are their neighbours, the people of ‘Swadeep’.

    The book is very fast paced and tells a good story. It also has a sprinkling of philosophy, especially towards the end that lends it some (relative) gravitas. Though the book shows no dearth of imagination in bringing a reality perspective to a lot of things we consider myth, what I felt it lacked was a certain finesse of prose, a factor that made it seem corny at regular intervals. But that won’t stop me from picking up the other two books, and that sense of intrigue is what makes the book a good read.

  • StalkNinja

    StalkNinja aims to harness the coding acumen of the student community and use it to help businesses with their tech jobs. In conversation with co-founder Gaurav Singh.

    [scribd id=68772440 key=key-7tyj9b4ler7p7i3tryp mode=list]

  • Gamification – Level 1

    Yes, it is quite the shiny new object in the marketing/enterprise conversations around the web. One of the positives is that there are always new and updated resources in addition to some well thought out perspectives from advocates as well as naysayers on its applications on the consumer facing side, as well as the business side. For starters, I quite liked this ‘Gamification and its discontents’ deck (via Tom Fishburne’s post on gamification) that is meant to serve as a primer before marketers set out to apply ‘gamification’.

    But though it’s very early days in terms of a structured approach to the concept of gamification, I’m quite upbeat on it. One of the primary reasons for that is its inherent application that has been happening throughout my life so far. The education system’s ranks and grades (performing x task well earns you y points) not only decide entry into schools, colleges, universities and the progression there abut also gets to dictate a lot of ‘real’ social experiences within (standing among peers, popularity) as well as without. (the varying reactions to the answers to ‘Where/what do you study’? in a social gathering) Many systems have even learned how to factor in different kinds of activities – say, sports and academics, as well as types of pedagogy. A constantly evolving ‘rank’ is built over time and the badges earned and the places they’ve been earned at also have a hand in the work stage that happens immediately after education.

    From landing the first job to designations that happen later, we continue living in a world of points and badges. In fact, I had tweeted some time ago that gamification already existed in the enterprise in the form of designations. The badges also continue to affect real life through the other reward -the salary we get, which is a function of what we have done so far as well as what we are doing. Other acquisitions from that (car, house, vacations, contacts in the phonebook) decide social standing and open further ‘game’ opportunities. I can visualise life as one gigantic gameplay with said and unsaid rules. The badges and rewards were a system unto itself, until our own evolution made us rethink this. The result has been a linkage to a larger life purpose for many of us. Some of us do this within the existing structures, while others make their own niche/walled structures and rules. But that’s a different post. Meanwhile, unlike most other games, there’s only one life, and that’s what probably makes it more exciting. 🙂

    When social networks came into our lives, we first had fun connecting with friends and potential friends, and then immediately sought to apply gamification by comparing number of friends and followers, #ff, recommendations, lists, circles and so on. Also arrived continually evolving systems to measure our activities – as a factor of presence, reach and credibility across networks – Klout, PeerIndex and Kred, for example. Increasingly, they will impact and even integrate with our ‘real’ game. My point is that we seem to inherently understand gamification and more often than not accept this. Hence, my belief that well thought out applications – consumer or enterprise, have a good chance of succeeding.

    I just realised that the ‘introduction’ itself has been a long drawn one. So I’ll wait till next week to share my thoughts on application.

    until next time, game on