Amagi provides a technology that gives advertisers the opportunity to target specific geographies on national television channels. In conversation with co-founder Srinivasan KA.
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Branded Spikes
While waiting for the cognitive teardown of the immensely viral Kolaveri (like this Angry Birds one) in the form of either ‘What we can learn from’ or ‘How to craft videos like’ posts and also wondering how long it would take my Twitter timeline to move back from RIP to make-fun-of when a celebrity dies, I read this very interesting post titled “The New Patterns of Culture: Slow, Fast & Spiky” (via)
It offers fantastic perspectives on creation and consumption patterns of culture, and digital’s weighty role in the changes being wrought. The limited ‘spotlight’ options of an earlier era (mainstream media) now have to co-exist with platforms and mechanisms that are open to most. ‘Scale is no longer a guarantee of stability.‘ Consequently, attention is the more coveted prize. Another related phenomenon is that ‘Change no longer happens all at once for everyone‘. I remembered ‘IsItOld‘ when I read this. 🙂 I sense quite a few concepts agglomerating here. Small ideas, which I haven’t written about for a while now, and transmedia storytelling, for starters, and a reversal of polarity. (the last via Neil Perkins post, linked to earlier)
Brands have always been using popular culture. One brand that I can immediately think of is Amul, and yet, I almost missed their Kolaveri ad. (via) Yes, not the greatest, but decent. The point here is that while they got the creation right, the distribution is still iffy. And that’s another challenge. Popular culture is more complex than ever before. With the abundance of content and platforms, keeping a watch on the long tail of culture, prioritising according to the audience-fit and then distributing it is not going to be an easy task.I have always liked (and hence, borrowed with credit in presentations) the analogy of bonfires and fireworks to social media and advertising. (respectively) The implications of this are not just in standard brand advertising but also in branded content. Brands now have to think of how the long-term story and the spikes can work together and ideally, complement each other, even while figuring out what role advertising and branded content play in each. Despite the seeming fit of social media to spikes, I wonder whether we will, in the medium term, see a role reversal – ‘mass’ media providing spikes and the internet dealing with the long term story, before settling into shared roles.
until next time, get a spike mike
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Hearing Laws
His wife was shouting, again, but despite being at the receiving end, he knew he couldn’t fault her. They tried healing it themselves, with no success. A few days later, as they sat with the professional, answering her questions, her voice was still ringing in his ears, or so it seemed. The doctor diagnosed Tinnitus.
until next time, a heard mentality
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Thulsi N Thyme
Kyunki sauce bhi kabhi herb thi. Two can play at that game eh? But seriously, a restaurant with a name like that does manage to grab your attention. I’d been seeing the name a bit at my regular online haunts, but this was one time when one column led to another. Well, almost. I was covering Poshvine (if you’re a foodie in Bangalore, you should check it out) for my startup column, and seeing Thulsi N Thyme listed there, went ahead and reserved a table via Poshvine.
TnT (from now on) is located on 100 feet Road, Indiranagar, after the 12th Main signal when going from Koramangala, (map) above Touche and Cream Centre. For now, only the 4th floor is open though they plan to expand to the next soon. The resturant has, what they call an Indopean theme, in terms of the menu. The alfresco section, with the tree canopy around, did manage to provide a wonderful ambiance, despite the mild rain and strong winds that played havoc with the menu card. In a wonderful display of un-snobbery, one of the service staff even quipped that they should probably look at heavier menu cards. Nice 🙂 The plan is to provide some kind of screens soon. On to the menu (there is a beverage menu too, and they seem to have a decent collection of wines, cocktails, mocktails….) (click for larger image)
In addition to the Indopean menu, there was also a pure North Indian 2 pager. We started with an Asparagus and Red Capsicum soup. A deliciously thick soup, and presented well. The red capsicum portion hit the spot but the asparagus portion disappointed slightly, and the hard garlic bread didn’t help either. We then tried the Burrah chop Lazeez, which was reasonably good. The meat was tender, and the char grilling only a couple of notches below perfect. There seemed to be a cardamon twist to the mayo(?) that came with it. Quite good, as was the tapenade.For the main course, we asked for the Stuffed Chicken Makhani and the Baked India Salmon. The fish was wonderfully cooked and the only small let down was again the bread. The stuffing in the chicken was goat cheese, which together with the subtly flavoured risotto, ensured that we were stuffed too. 🙂 Unfortunately that meant we couldn’t try the desserts. 🙁The thing that works for Thulsi N Thyme is the balance they maintain between the Indian and European constituents in the dishes, and yet manage to bring out both. It’s quite a fresh take on the dishes we’re used to. Well worth a visit, and if you want to make it a bit more special, go back to the top, and get there the same way I did. 🙂
Thulsi N Thyme, 4th & 5th Floor, #762, 100 Feet Road, Indiranagar Ph: 25271555/666
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Thrillophilia
An offbeat travel experience based on the concept of eco-tourism, that is Thrillophilia’s offering. In conversation with co-founder Chitra Gurnani Daga
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