• The Egg Factory – JP Nagar

    It’d been a while since we went the eggstra mile for a meal. Since we had liked the St.Marks Road version quite a bit, it was an easy decision to make. The landmark, when you’re on Outer Ring Road (from Bannerghatta Road towards Kanakpura Road) is Mast Kalandar on your side of the road. Opposite that is an HPCL Petrol Pump. The Egg Factory is right next to Mast Kalandar. Sounds easy, we missed it! Had to call for directions, oh the shame for a guy! šŸ˜ There is a parking lot adjacent to it too.

    We took one of the seats outside, not really facing the road – those were taken – but good enough for us. There was a notice on the door that said that they were short of staff and we should be patient in case there were minor delays.Ā The menu continues to be the awesome instruction-manual style, though many items seem to have been added. Zomato has a menu, but it seems incomplete. We started with a Morning Burst, though it was just past noon. Being Sunday, I’m sure timings can be relaxed. šŸ˜€ Though there was a promise of orange, it was all Banana, but we didn’t really mind. The range of dishes on the menu ensured that there was a lot of debate before ordering.

    In the end, we asked for 3 items and had a fourth in mind in case we had any appetite left, after allocating space for a chocolate dessert we had spied. The Akoorie (Classic Parsi Scramble) arrived first, and was a pretty picture with Amul butter and Kissan packaging adding more colour. It was the right amount of ‘gooey’ for me, and just the exact amount of spice too! We accepted the Amul help, but didn’t need Kissan at all! The Huevos Supremo arrived even before we could finish this. This stuffed omelette with garlic bread combination had a superb tang to it and someĀ chilies, and the brown sauce (baked beans in it too?) complemented it very well. The last to arrive was the Eggs & Mushroom Ragout Penne – the sauce was thick and creamy, a bit thicker than I’d have liked it, and quite bland. A dash of pepper helped. The 4 Chilli Omelette was what we had in mind, but we were too stuffed and the Choco-sin had to be consumed! That cylindrical awesomeness of mousse, cream and a crunchy, biscuit-y base turned out to be a great finish to a splendid meal.

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    The bill came to just less than Rs.600 and was totally worth it! That delay they were talking about in the notice never really happened. The dishes arrived really fast! There are so many things to try here that we’ll definitely be back. I liked this outlet more than the St.Marks Road one mostly because the outdoor seating gave it an extra relaxed feel that specially works a charm on lazy Sundays.

    The Egg Factory,Ā 288, Ground Floor, 15th Cross, 18th Main, Opposite HP Petrol Pump, 5th Phase, JP Nagar. Ph:Ā 40124848

  • Taxiforsure.com

    Taxiforsure.com, an aggregator of taxis and car rentals, aims to ensure that commuters find a cab easily with transparent fares. In conversation with co-founder Aprameya Radhakrishna. ….

    [scribd id=115919078 key=key-19enezho84p7ou76ln3m mode=scroll]

  • Interviewed on Lighthouse Insights

    It’s a bit scratchy, courtesy a really bad broadband connection, but poor Prasant has done the best with the material he had been given. šŸ™‚ The chat was on Myntra’s social media strategy and how it manifests on various platforms. In addition to the more visible Facebook, andĀ Twitter , it also covers our experiments on Pinterest, YouTubeĀ and evenĀ Foursquare. Most importantly, it covers one of the pillars of our social media strategy – customer care using Get Satisfaction. And finally, I gave a few thoughts on social commerce as well. Yes, I was asked for it. :p

    Read more at Lighthouse Insights.

  • A larger plan

    Most of everyone who knows me would agree that I am a compulsive planner. This habit has been reinforced on several occasions when I have been better prepared than others in situations. However, I also believe that it is quite a trade-off – between the safety of knowing in advance what to expect and the thrill and joy of leaving oneself open to an experience. The middle path is quite difficult to achieve in this case.

    That was why I was very intrigued by the phrase – Negative Capability – the willingness to embrace uncertainty, live with mystery, and make peace with ambiguity. From experience, it is forced upon us too. The best laid plans can go awry often because even the best of minds cannot sometimes envision every possible scenario. That’s not the only time I have been humbled by the limitations of the human mind. From something as simple as understanding what’s really going on in another person’s mind (not to mention my own understanding of my mind) even as they tell you things to larger questions on purpose and destiny, we’d be fools to think that we can know the mechanism of everything around us.

    But as humanity progresses, is there a tendency to convert everything to science, or a skill/process that anyone so inclined can master?Ā As we discover more, I wonder if there is a collective ego that develops and one that says we can understand and control everything around us. As a race, are we becoming increasingly intolerant towards uncertainty?

    But as this post says, the idea that the current version of our mind is only one step in evolution is very compelling. I wonder if, by increasingly closing our mind to uncertainty, we are moving in a direction opposite the one that will help us solve the greatest puzzle of it all – why are we here?

    until next time, what’s your plan?

  • The Diary of an Unreasonable Man

    Madhav Mathur

    Many of us could identify with Pranav Kumar, the advertising executive who suddenly thinks out of his cubicle and realises the perils of this generation’s materialism driven existence. But he’s an aspiring author too, so he quits his job and tries to change the world through his writing. But the publishers aren’t really interested in the social commentary and opinions of an unknown person. And that’s when he decides to really do something.

    With a little help from his friends, he treads the anarchist path and tries to shock the system into taking notice of what he’s trying to say. The creativity of his campaigns ensures he gets all the attention from the media and the public, and then some that he didn’t really ask for – the cops and the underworld, because he has managed to disrupt the lives of many important people.

    The book reminded me of the film ‘A Wednesday’ in terms of the basic premise – the common man shocking the system. But the author treats anarchy with the same irreverence that the protagonist has for consumerist society. The plot is fairly simplistic, despite the creative disruptions, and so is the climax. It is perhaps this simplistic approach that takes away from the believability of the book. But it still is a fun read.