Balance Wheel

Somewhere between the need to belong and the constraints of conformity lies that Utopian state. I am beginning to realise that this is applicable across all modes of social interaction, whether they be real or virtual. It begins with people finding a common interest or ‘wavelength’ and sharing great vibes. School/college cliques, blogs and microblogs, workplaces, interest groups […]

Mean better than average?

BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, we overlook the fact that humans are not nice online. Expanding on this, they showcased three scenarios – brand vs consumer, brand vs brand and brand […]

Jaya Indeed

I didn’t attach much significance to the words on the jacket – High above the sky stands Swarga, paradise, abode of the gods. Still above is Vaikuntha, heaven, abode of God. The doorkeepers of Vaikuntha are the twins, Jaya and Vijaya, both whose names mean ‘victory’. One keeps you in Swarga; the other raises you […]