• The world we create

    A while ago, I had written about the narratives of our lives, a look at various narratives across time – from religions and nations to popular culture and brands to the internet – that have (arguably) tried to fulfill our sense of belonging. All the narratives I had considered were external in nature, though they might be dictated by our choices and preferences.

    An excellent comment on the post by The Lit Room made me consider ‘the narrative of individual imagination’. As I answered, it is probably the most important one, as it takes all sorts of external stimuli, and converts it into a unique stream of consciousness. Just when I began thinking of writing a follow up post by including that aspect, I was reintroduced, thanks to Devdutt Pattanaik’s Sita, to the concept of ‘aham brahmasmi‘ – “every human creates his own imagined version of the world, and of himself. Every human is therefore Brahma, creator of his own aham“. I think it is impossible to crack everything that goes into the making of one’s own consciousness, which is probably what led to

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    (image via)

    But there are at least a couple of perspectives that the book provides in terms of how one can create an ideal ‘world’ for oneself. It says, “stay true to the idea of dharma. Be the best you can be, in the worst of circumstances, even when no one is watching.” I thought a bit about what actually drives our actions, and realised that at the bottom of it is fear. (debatable) Not just one fear, but many, many fears driven by our contexts – some we acknowledge, some we don’t. George Lucas probably figured it out earlier, (see) though we might travel paths different from what Yoda has suggested. The book also states that – Fear is a constant, and faith is a choice. Fear comes from karma, from faith arises dharma. Faith in what, was the next thing I pondered over. In oneself, and a moral code that one adheres to? Or a higher power/cosmic law that governs all that happens? Or is it just a mechanical process with the fittest surviving? There are more options as well, probably, but I like to go with the first, because in the world that I create, my actions can ensure I do not have to fear.

    Meanwhile, also from the book – Shiva chooses the path of asceticism and self control to control the aham, and the world it creates. Vishnu chose to live amidst materialism and yet find a way to break free – a middle path. (now I can see why Buddha is assumed to be a form of Vishnu) I think there are several degrees to choose from, and there lies the challenge. I also realise that it if each of us are creating our own worlds, we cannot really answer the questions of the world at large – a universal answer – because it is an aggregate of each of our worlds, which are different from each other and have unique rules. We can only find the answers to our own world, and through our individual paths, find our own version of the answer to the purpose of life.

    until next time, muddled path

  • The Mirage

    First appeared in Bangalore Mirror

    I came upon The Mirage quite by chance on the web, and for a few moments, when I was hunting for its precise location in Koramangala, I did wonder about the name of the restaurant and whether it was literally that! Situated on the fourth floor of a building, it’s pretty easy to miss unless you’re specifically looking for it. At an eye level, look for the new Corner House. (map – though it has shifted to the other side of the same road) Parking on the street. When we visited, the place was relatively unknown because it’d been less than a month since it opened, and they hadn’t done much in terms of publicity. That probably explains why we were the only group there. Thankfully, the cliché of the service staff attacking as a swarm did not happen. In fact they actually seemed a little intimidated, especially when we ordered wine – they had difficulty finding it, and seemed confused on how to serve it! For now they are serving only wines, (though they plan to make it a full fledged alcohol menu soon) so it might be a good idea to train the staff on it. But once the initial fear of strangers passed, they turned out to be quite helpful and attentive! The décor is functional aiming towards lounge and there’s lots of ‘greenery’ – in the form of lighting, graphics and cushion covers. Marilyn Monroe seems to be quite an influence, appearing in various avatars, the most interesting of which is her quote “I don’t want to make money. I just want to be wonderful.”

    The menu is a mix of many cuisines – Thai, Chinese, Mexican, Italian and even a smattering of Vietnamese. From the more than a dozen options available, we began with a Sesame Potato Bites in Chili Sauce. On hindsight, we needn’t have ordered this since everything else came with potatoes anyway! There was something funny about the oil in this dish, and it wasn’t the kind that would make you look forward to the rest of the meal. The Fried Calamari served with Garlic Aioli and chips was up next. The squid was well cooked, the dip complemented it well and if you can ignore the general greasiness, it’s not a bad dish. The Highnoons Special Fried Chicken was the last to arrive, and was served with the mandatory chips and a ‘Mayo-Tard’ sauce. The chicken itself was decent, except for a couple of undercooked bits, but the sauce, which was already a cause of much mirth thanks to our juvenile vowel movement jokes, actually had a funny taste, most likely thanks to a mustard overdose.

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    In addition to the standard menu, there’s also a ‘daily specials’ display. Since the idea was to pig out, we decided to try the BBQ Pork from this set. It came with.. Ok, this is getting boring, so imagine potatoes as bodyguards and that no dish arrives on the table without them accompanying it in some form! But the pork dish actually turned out to be the first of the fantastic dishes – a superb mix of spice, tang and splendidly cooked meat. To even out things a bit, we then tried the Veg Dumplings in Hot & Sour Gravy which was served with Butter Rice. This was not in the league of the earlier dish, but the hot and sour flavours were complemented well by the mildly flavoured rice. The Cajun Spiced Grilled Fish with Dill Butter Sauce was up next. The fish was cooked well enough, but it was probably our least favourite, mostly thanks to a strange pungency. The Chicken Roulade turned out to be the dish of the day, with an awesome spinach filling, a mildly spicy herb sauce and butter rice to complete the package. From the half a dozen pizza options, we chose the Pepperoni & Bacon. They weren’t stingy with the meat and the caramelised shallots added a nice touch to the thin crust pizza.

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    There were plenty of interesting options but we were pointed to the Brownie Caramel Fudge and the New York Style Blueberry Cheesecake, and thus we had a new benchmark of how meals should end! The brownie was just the right texture and consistency – neither too dry nor moist- and had some wonderful dark chocolate! Good chocolate dishes are always a tough act to follow, and the fact that the baked cheesecake almost beat it is testament to its quality. I wondered whether we should have started with desserts!

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    For about Rs.1350, you could share a couple of non veg starters, two  non veg main course dishes and a dessert. (Inclusive of taxes and service charge) The Mirage actually lives up to its name in the sense that the restaurant’s appearance doesn’t do full justice to the quality of some of the dishes. Considering the Koramangala location, it manages to deliver value for money as well. A little more attention to the overall packaging, including some good music (instead of piping Radio Indigo) and it could be wonderful and make money!

    The Mirage, #61, 4th Floor, Above Corner House, 7th Block, Koramangala, Ph: 080 65333533/633

  • Brand, Journalism, Marketing

    A few months ago, in The Future Of Owned Media and Can media become social enough?, I’d written about a marketplace model that would connect journalists and ‘buyers’. More recently, I saw an article about Contently raising a round of funding to work on its stated objective – connect freelance journalists and writers with nontraditional publishers, such as brands, agencies, nonprofits, and new media companies. These organizations use Contently’s technology to commission projects, such as sponsored articles, infographics, and blog posts.

    Like I’ve tweeted before, journalism is definitely in need of a business model. Media (with advertising) is arguably not the best bet now, because of various reasons. Digital has allowed brands to create their own media platforms (blogs, websites) and social has enabled them to (at least) broadcast it themselves, without a dependency on traditional media. Frank Strong, in a post titled ‘Why Content Marketing is the new Branding‘, rightly states that content is currency. It not only builds perception, but enables us to transact with consumers, keep a conversation going, and at some point, achieve a certain business outcome.

    However, except for campaigns, marketing collateral etc, brands have never really required/produced ‘content’ on a regular basis, and thus they are not wired for it. But content marketing obviously requires sustainable quality content, and that’s where brand journalism can play a part. I’d come across the term ‘brand journalism’ first on this post in early 2013 – ‘The Role of Brand Journalism in Content Marketing‘ – where it is defined as “research, storytelling and reporting for a non-media company, in that company’s line of business, with the goal of thought leadership.” (Erica Swallow) There’s a media vs non-media debate in the post, but my little tiff with the definition is that ‘thought leadership’ is rather limiting. There might be other business objectives/outcomes. Unless we’re talking of a leadership among the consumer’s thoughts. (share of mind)

    Meanwhile, in addition to a structured way like Contently, I can see brands already doing other forms of brand journalism. (used loosely) I’d classify blogger outreach, guest Twitterers, all under this, because the brand is using a content creator’s contextual reputation to enhance its own standing. The latest example I saw was quite fantastic – teen retailer Wet Seal ‘handing over’ its Snapchat account to MissMeghanMakeup (aged 16) who has quite a social following on various platforms. (via) To note that this is not Miss Meghan’s only client!

    I can paint a rather utopian win-win-win picture with this – brands with a purpose that has a social-societal perspective, journalists, who have created trust and a reputation of their own, who can identify with the brand’s purpose and who can write honestly (with disclosure) and consumers, who get to know more about the brands they align with through superb narratives created by these journalists. (among other storytellers) But I’d be surprised if it pans out this way anytime soon.

    It will have its challenges, but most of it is when we try to fit this method into the ‘containers of the past’. Its potential to succeed is because it offers much for all stakeholders. Journalists will have the option to be authentic in their writing, and give full disclosure because they’re not tied to the (traditional) media aspect. (newspapers/channels with their own business interests) Brands can be transparent about who has been commissioned to produce their content, and can use paid, owned media to promote it. Consumers get an interesting mix of narrators. It is a shift because the players (Brand, PR, journalists, media platforms) and/or their roles (production, distribution) will transform, but I do think brand journalism (a type of content) + marketing stands a chance.

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    until next time, to better brand stories

  • The Betelnut Killers

    Manisha Lakhe

    The story of a typical mild mannered Gujarati businessman in Oregon – henpecked, confused about how his two children were growing up in America and focused on growing his business, only distracted by the thought of his first love whom he had to give up. Chimanbhai Shah’s life turns nasty when his business plans are dealt almost a death blow by Supriya, who opens a shop very near to his and lures his customers away. The rest of the book is about the plan that Chimanbhai, along with his wife Radhika, and children Maya and Suraj, hatches to get rid of Supriya. They are also helped by Neeraj, a distant relative.

    An ad for ‘betel nut workers’ (supari) backfires when the Employment office gives them a duo – Dean and Elmore, whose only skills are small time crimes. They decide to call in a supari killer from Mumbai – Osmanbhai, to literally finish off the competition. Osmanbhai’s activities to get a US visa at any cost is a sub plot.

    It’s dark humour all the way, and the plot is tight enough to hold your attention, though you do know how it’s all going to end, because the narrative is in flashback mode. The book won’t change your life, but the author manages to capture the existential crises of a Gujarati family in the US well. It’s a breezy, light read, probably just right for a flight.

  • A measure of helplessness

    A while back, I’d seen a Malayalam movie titled Pigman. Not really a typical movie by any standards, and that explains the poor performance at the box office. It is the story of a young man whose life pretty much becomes an abyss. (spoiler) The movie starts with him pursuing a doctorate in linguistics but failing to get it because of his research guide, who is miffed at him rejecting her advances. He sees no point in continuing and thanks to his family’s dire financial circumstances, is forced to take a job. He gets a clerical job at a pig farm courtesy a friend. A series of altercations with the corrupt management gets him demoted to the lowest job in the system – that of a pigman. He continues his protestations and the movie ends with him losing his mental faculties after being given electric shocks.

    It is a depressing story, and one can really feel his helplessness as his life spirals downwards degree by degree. In fact, the entire theme of the movie is failures in life, and it is as though, the intent is to drive home the point that some lives are meant to be lived in a continued state of helplessness.

    I think we have all felt helpless at some points in time, in varying degrees. Helpless in traffic (probably tactical helplessness, for the lack of a better word) at one end to probably the other extreme of watching a loved one die and not being able to do anything to prevent it or alleviate the suffering. I couldn’t help but compare it against what I’d call (again for the lack of a better word) chronic helplessness -a life consistently going down in quality (defined in this context as standard of living) – like the life of Pigman’s protagonist. In turn, I also couldn’t help but compare this to someone who has never had a decent standard of life. I wondered whether, among the last two, the last was better – if one hadn’t really experienced a higher standard of living, one wouldn’t know what one was missing, and therefore the suffering would be lesser than someone who had experienced it earlier, but could no longer do so because of circumstances.

    And that is the really enigmatic thing about this business of living – there is no objective measure of mental anguish. If there were, probably we’d be better at helping those less fortunate than us. That would at least be a step up from feeling helpless at the injustice of it all. Help more, to feel less helpless. Sounds like a plan?

    until next time,

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