• Happy Tradeoffs

    It’s in the nature of thought that it never ceases to exist. In Happiness: The End, it would seem as though I’d found the track I wanted to follow. But it isn’t ever so simple, is it? The books I read somehow seem to have words that phrase my thoughts just right

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    The first roadblock I have found in the ‘happiness plan’ is sensitivity. It works in at least a couple of ways. On one hand, when I act with my own happiness as the key filter, I find it difficult to ignore the effect it has on other people. Do my actions make them unhappy? On the other hand, I am also in situations when others’ behaviour makes me unhappy but one or more constraints prevent me from doing anything about it. In both cases, I have to compromise.

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  • Vapour

    There’s some sort of race going on between Indiranagar and Koramangala on the number of microbreweries. Vapour has been around for a while, but we had delayed the visit because of mixed reviews. But on a Sunday when we just didn’t feel like having Koramangala versions of craft beer, we decided to check out Vapour. Located on 100 feet Road, it’s actually difficult to miss! (map) It’s spread across four floors, and since we wanted à la carte, we had an option of sitting on the terrace or on the 2nd floor. Given Bangalore’s random rains, we chose a table on the second floor with a view of 100 feet Road. The decor seemed to be industrial. Pop culture wall art under the a/c to add to the coolness. 😉

    The menu is pretty elaborate and has everything from North Indian to Chinese to Continental. We first asked for a beer sample set (You can choose 4 from the 5 available) We visited on the week they had launched a new beer – the Gotze Blonde, so we ended up with samples of the Dark, Wheat, Ale and the Blonde. The Blonde turned out to be the best of the lot. Wheat, Ale and Dark in decreasing order of preference. Beef wasn’t available so we ordered a Fish Chilly Pepper Dry, which was quite spicy and went very well with the beer.

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  • Change Strategies

    It was mid last year when I wrote The Change Imperative, which was as much a note on massively changing business dynamics as it was a note to self. I thought the new year was a perfect time to revisit and explore how brands and business can use change as an opportunity. The new year sees a glut of predictions, trends, insights etc, but the one I look forward to is the JWT Future 100. This year too, it impressed me with unique insights and potentially far reaching consequences. But in the change’ context, I found slides 33 and 52 most interesting. Both of these were related to brand strategy – 33 (Third Way Commerce) was about how millennials were looking for brands with clear values, and 52 (The Long Near Game) was on brands taking a dualist approach to balance short and long term goals.

    In my mind, they are related, as brands are making efforts to maintain/create business models that are buffered from current and future shocks and can remain relevant now and later. I found an intersection of the two thoughts in a couple of places. The first was in this post by David Card on new models of  disruption. The first model brought up in this is “Adjacency Platforms”, which is about platforms migrating into new markets or industries. Apple’s iOS moving to payment is the example given here. This thought is also echoed in slides 24-28 of this trends presentation – the phrase used was Startups going ‘Full Stack’. I particularly liked this framing of the thought – It’s not like a brand like Virgin diversifying to follow an audience, it’s diversifying to follow an expertise. Both fantastic approaches, I must say, because they’re based on consumers who believe in the brand’s values. [I believe that Uber is a brand with much potential in this respect – check this]

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  • The Great Railway Bazaar

    Paul Theroux 

    Across Europe and through Asia in the mid seventies! Now that’s what you call travel – time travel for the reader. The journey begins in London, and after a bleak journey on the Trans Siberian express, ends there as well. There are thirty trains in this amazing chronicle, and they are as much about the travel experiences as they are about the culture of the age and the milieu of the countries they pass through. There are some excellent quotes I could identify with too eg. One always begins to forget a place as soon as it’s left behind. At one point, he also begins a short story that I have read in his later works!

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  • Memories & Consciousness

    I was looking at the bookshelf a few days ago, and realised that though their relative position indicates they are among my favourites, I couldn’t recall some specific plot points and in some cases, even the ending, of some of the books! I was more than a little dismayed, but thankfully, found some solace in this post “How You Know“, specifically “Reading and experience train your model of the world. And even if you forget the experience or what you read, its effect on your model of the world persists.” It immediately set me thinking on the idea of consciousness and what technology can do to it, and it was a wonderful coincidence that the author too touched upon it towards the end of that post. But we’ll get to that in a bit.

    Two nieces have ‘happened’ to me in the recent past, 🙂 and I have clocked a few hours with them. The older one is just over a year old and is in general, a happy child. In my erm, ‘conversations’ with her during her stay with us, I have wondered what she perceives of the world around her. This was probably influenced by the fact that I had just finished reading Michio Kaku’s “The Future of the Mind” (must read!) and the four levels (starts at zero – plants) of consciousness. The final level, where humans are, are distinguished because of self awareness, and our understanding of time – specifically the enormous amount of feedback loops. This allows us to simulate, in our mind, possible future situations, and go beyond instinct and even emotions.

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