Yes, I know, I’ve already written about Whitefield Social, so what really is new? Well, it’s Koramangala, and we welcome any chance to go back to our ‘native place in Bangalore’. When we heard a Social had opened, we just had to drop in. Koramangala continues to change rapidly, and we notice it even more in our quarterly/biannual visits. Meanwhile, when I heard my friends describe it, I thought they must have taken some independent bungalow on 80 feet Road, but this was near Starbucks in an otherwise (except for Social’s own signage) unspectacular building. (map) But once inside, it is evident that in terms of ambiance, this is easily the best Social in Bangalore yet. It is quite bag, spans two floors and offers much better seating options than the other two. There’s also a lot of greenery around, and that includes the bar area as well. We visited during Halloween, and the staff was dressed for the occasion. The service itself, was thankfully not horrible, and we actually liked it more than the other Social outlets – Church Street folks are clear that they are doing humanity a service by taking orders, and Whitefield people tend to be a little too laidback every once in a while.
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Scarcity thinking in marketing
A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors that influence a customer’s decision to buy/not buy? The basic 4Ps of the marketing mix cover a lot of ground in this regard. But it does not really acknowledge (even when it is extended to 7Ps) the one thing that is increasingly becoming the most scarce commodity – time.
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The Road to Character
David Brooks
The concept of the book is something I could easily relate to. In fact, it reminded me of a favourite concept from the Mahabharata – Jaya and Vijaya. Vijaya is victory over others, and Jaya is victory over self. In this book, the author writes about two sides of our nature – one that is ambitious and career oriented, and another that is more concerned with the moral battles within.
He calls the former the ‘Big Me’ culture, where the focus is on the individual – be it consumption, or self actualisation. The alternate is where the individual has the humility to understand that he is part of a much bigger picture and through what the author calls ‘eulogy virtues’ builds relationships and moral standards. Using examples across history, walks of life, gender and race, he illustrates how some people have built themselves a moral fibre slowly but surely. He then uses the lessons from these as a contrast to the excesses of our age – from contexts that range from parenthood to social media.
The journeys of the individuals are in themselves fantastic reads. The chapter titles are a clue to the thrust of the arguments within – self conquest, struggle, self mastery etc – and the author does a great job of tracing the tribulations, and the moral ascent of the people involved. My favourite would be George Eliot. Across the vast stretches of time that separates us, her words spoke to me. (more…)
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Néih hóu Hong Kong! (Day 4)
A wonderful late start to the day. We just about made the breakfast deadline! The first task was to add currency to our Octopus – that was easily done at the customer desk in the East Tsim Sha Tsui MTR station. We then walked through the subway to get to the Star Ferry Pier. After some excitement, thanks to me dropping the hotel access card on the ferry waiting bench and the gates getting locked, we hopped on to the ferry to cross from the Kowloon to the Hong Kong side of Victoria Harbour. Getting to IFC mall from there was easy, thanks to the directions on the way, but inside the mall was a different story!
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Néih hóu Hong Kong! (Day 3)
Disneyland! The day D was most excited for! Our route and the time taken was pretty much a replica of the previous day, except we got out at Sunny Bay and took the special MTR rail to Disneyland – the one which had Mickey Mouse handles as D had been excitedly mentioning since the day before. We had booked our tickets earlier – directly on the site, because for a change the deal was better than Klook. (lunch was included) D had done her research well, and we hurried through Main Street soon as the park opened directly to Hyperspace Mountain in Tomorrowland. This was all Star Wars, so I had nothing to complain about. D isn’t really a fan of rides, but she held up very well and actually enjoyed it. The next ride we went on was Grizzly Gulch, mine cars and this time, unlike the dark tunnel of the previous ride, we could actually see what was happening. I quite liked this one. Mystic Manor was next, and I really liked this too, it had a magical innocence to it. After we got out, we got lucky with a small line and D got her main wish – a photo with Mickey and Minnie!
