‘Jumping the shark’ is a phrase that has been jumping on to my face regularly, but something that got lost in the rigours of speed reading and processing. Thanks to Tom Fishburne’s excellent post on the subject in the context of brands, products and organisations, I got to think about it a little more. The […]
Google Me is already showing great results, even before its launch. Maybe its the fear of whatever-it-is-going-to-be that has made Facebook release a couple of tools a few days back. 😉 Facebook Live (via), a live video streaming facility, with features like a live feed, and ‘ask a question’. More interesting is the app that […]
I read an interesting post by Dare Obasanjo titled “There will be many social graphs“. It took me back to the context of my post on Google’s social plans, where I’d mentioned the possibility of creating networks around different contexts – with not all connections being ‘friends’- a Twitter kind of asymmetric relationship, and how […]
So, the Old Spice man increased the sales of the product. Now we can renew the debate on the efficacy of social media on the bottom line. We obviously won’t ask for correlation data. 🙂 The other side effect is that every brand manager will now want to replicate it – especially the viral and […]
The world seems to have loved the Old Spice guy horsing around. Even though the campaign had been around for a while, (via Surekha) the last couple of weeks took it to a completely different level, with the Old Spice guy (actor Isaiah Mustafa) sending unique video responses to people who had blogged/tweeted/written to him […]