Last week, I chanced upon Coldplay’s latest comic-video. It’s apparently a prequel to a six-part comic which can be pre-ordered at the Coldplay Store. There’s also a live concert happening soon. I thought there was real potential here for some transmedia work – they already have a music video, comics and live concerts – with […]
Facebook’s ad film, released last week, reminds me of its redesigns – I hear it getting dissed across the web, starting with the place I saw it first. (check the comments) In case you really haven’t seen it yet, here it is The film is titled “The Things That Connect Us”, it uses real world […]
I still remember a time when most social media presentations considered the “One Size doesn’t fit all” slide mandatory. The platforms were new, and brands/practitioners were told that aping was not really the best policy. Yes, there were best practices to learn from, courtesy early adopters, but there were many factors to be considered before […]
Instagram just released v3.0. One of the biggest changes in this version is the introduction of Photo Maps, which quite obviously, plots your photos on a map. The default is opt-in, not opt-out, though they’ve done their bit to give the user control over data. I updated despite reading this Wired article on the privacy implications and the bug […]
The Facebook story might be facing rough weather, but that hasn’t stopped the social network from pushing out new and interesting things. It launched “Page Post Targeting Enhanced” – features that make it a media platform offering sharper slices to marketers (easily) by allowing filters based on gender, interests, relationship status etc. It has also rolled […]