Its not exactly breaking news that newspapers are almost in desperation mode now (no, don’t throw ink at me, this is in the US market context) to make sense of the wild wild web, as the very public who used to pay for the print editions now want it on the web, and more importantly […]
A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how people one barely knew became ‘friends’, how we all seem to be involved in each others’ lives in superficial ways, merely by sharing stuff we do, […]
Trendwatching has a small preview of the consumer trends of 2009 – half a dozen, to be exact. You can catch all 6 here. The one that interested me most was “nichetributes”, which is defined as the power of making products and services relevant by incorporating ‘attributes’ and features that cater to distinct (if not […]
Sometime back, I’d written about micro ambassadors, where I’d also touched upon the long tail of twitter influence that is made up by individual users, and marketing opportunities therein. I read a few posts recently that made me think on the subject a bit more. Some of the posts referred to a research paper on […]
Some of you might remember this ad of Bajaj for their 125 cc bike . httpv://www.youtube.com/watch?v=Gydm0ndfUQA It had 2 guys comparing their bikes at a traffic junction, and shows how the Bajaj bike scores on many parameters for a lesser price. Decent, but nothing spectacular. What caught my attention though was this Sun Direct ad […]