Category: Society & Culture

  • An efficient existence

    The Cyberiad by Stanislaw Lem is a book I recently read, and loved. It was written in Polish in 1965, and translated to English in 1974. Lem wasn’t an author I had heard of, despite having read many science fiction anthologies. An online post that extolled him at the cost of my favourites like Asimov was what led me to this book. (I would have linked it, but I’ve forgotten how I found it!) Lem has been translated into 41 languages and has sold 30 million copies. But he was rebuffed by quite a few American writers including Philip K. Dick, multiple times, because he was perceived as being annoying, and had commented that American writing was “ill thought out, poorly written…” Also, his belief was that the only true motive for writing was to contribute to literature.1

    It made me think of a post in one of the newsletters I often recommend to folks – Taylor Pearson‘s The Interesting Times. As I tweeted sometime back, his writing is centrifugal – pointing to books, posts and ideas, and centripetal – goes deep into an idea and provides food for thought (the latter is different from what Austin Kleon meant in the original framing 2). The specific post I am referring to – 4 minute songs, which was about certain rules that a creators need to follow if they want their work to be consumed and appreciated, was the latter, and made me reflect. I wondered whether, even at an individual level, we are increasingly optimising for others’ consumption over our own expression.

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  • Front tier journeys

    Remember the early days of the pandemic, when we played alphabet soup with economic recovery? One has to be extremely optimistic to consider the much-touted “V” now, and there’s increasing consensus around “K”. There’s something subliminal about the former sounding like “we”, and the latter sounding like, well, K, signalling that we don’t care. And that’s why I began thinking of how those in the upper part of “K” are utilising their wealth. In addition to using it to create more wealth, that is.

    I think there are at least two expansion narratives at play. One is seeking new “real” frontiers. This is a centuries-old pattern – the Americas, Silicon Valley – until geography has been tamed. We’re now on to “colonising” Mars. The metaphor is clear. The other is digital frontiers, where our time and mind space is being increasingly spent. Both are about escaping the confines of reality as we know it now.

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  • The will of the majority

    Let me begin from the unlikely context that sparked this thought. Mohanlal’s Drishyam 2. I thought the film was a poorly-written, with the character becoming inseparable from the pandering that’s required for the star’s fanbase. Most of the world thought otherwise. While I agreed that I too wouldn’t have liked to see the character lose a cat-and-mouse with the police, there are ways to script a win-win – Ayyappanum Koshiyum being a case in point. But it made me wonder about the kind of cinema that is unlikely to get made based on the will of the majority.

    The will of the majority impacts other things too – for instance, politics. My Twitter feed is abuzz with people who call out the current government. It has perfectly executed the Fascism playbook of dismantling not just opponents but the architecture of institutions and culture that creates a free society. But in the larger world, one has to acknowledge that it got democratically elected, and that the people who do not like the Modisatva are still a minority.

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  • Default in our stars

    The thought first occurred to me a couple of years ago, when I realised that thanks to outsourcing and automation, we would struggle today to do many things that were once life skills. We also lost a little more than that – learning.

    Sometimes directly, and sometimes, through the interactions with the world, they facilitated a learning experience that taught one how to navigate the world and the different kinds of folks that made up its systems. 

    Regression Planning

    It was continued with a bit more specificity in a subsequent post.

    Instagram, Facebook, Tinder, Spotify, Netflix, Amazon – everything is a feed of recommendations, whether it be social interactions, music, content or shopping! Once upon a time, these were conscious choices we made. These choices, new discoveries, their outcomes, the feedback loop, and the memories we store of them, all worked towards developing intuition. 

    Intelligence, intuition and instincts. The journeys in the first two are what have gotten the third hardwired into our biology and chemistry. When we cut off the pipeline to the first two, what happens to the third, and where does it leave our species?

    AI: Artificial Instincts
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  • Brands, Activism & Morality

    A while back, someone had joked on Twitter that by 2025, babies will be born outraged. But in 2020, the joke, at least in Indian advertising, is that when the Tanishq brand manager begins to think of a campaign, #BoycottTanishq starts trending. When I was writing the article on brands and empathy for Business Insider, I realised it would need a lot of effort for brands to go beyond signalling.

    However, with inequities becoming even more of a pressing topic, and the expectation from brands to be active participants in society – activism to action, is there an inevitable movement that we will see? And hence, this post on brands through the prism of activism and morality, from the perspectives of a consumer and a brand marketer, and the safety of an armchair.

    “We are living in an era of woke capitalism in which companies pretend to care about social justice to sell products to people who pretend to hate capitalism.”

    Clay Routledge
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