The Book of Life is one of those internet gifts that keep on giving. If you haven’t read/subscribed, now is a good time! One of its articles that I read recently (though it seems to have been written a while back) was On the Dawn of Capitalism. It was about the need for capitalism to expand its scope and address the full range of needs of mankind, and uses Maslow’s needs to frame this. (Reminded me of “Currencies of Engagement @ Scale” from a while back)
The article states that companies are (vaguely) aware of this, and that’s why advertising tries to sell to us with an appeal to higher needs. But, We get promised friendship or love and end up with a 4×4 or a new barbecue set. Our materialism/consumerism is also to blame, but it is attributed to our lack of self knowledge. Capitalism, the argument goes, is capable of tackling the higher, deeper problems of life, and make us more refined, and restrained. (more…)

