A few weeks back, I read a book called ‘Patna Roughcut’. Its one of those nice little books that reminded me of ‘The Wonder Years’, except that this one is non linear even in terms of narrators (not just narrative). While it is set in Patna and Delhi, I could identify a lot of the stuff – something I described in my short review as “you know you were a kid in india in the 80’s ” moments.
A few days later, I had a conversation with someone on GTalk, about Thums Up and Frooti and all those drinks that existed in the 80’s and 90s, some of which, like Gold Spot and Sprint don’t even exist now, except in our memories. I realised that inspite of the vast distance between us, in terms of geography, we had a few culture icons that transcended it. That includes consumer items like those soft drinks, ads like Surf-Lalitaji, Lijjat Papad, Rasna, serials like Humlog, Mr.Yogi, Buniyaad, books – Amar Chitra Katha and Indrajal and many other things.(if you have been reading this blog post 2005, you might like to read that post, its one that’s very close to my heart)
I wonder whether there’s an inverse proportion between the maturing of a country/economy and the common memory of generations. I can imagine the earliest generation of our free country, who had a bond – they’d rejoiced on Aug 15th, 1947 and then watched, or sometimes, suffered, the horrors of partition. Later generations who could associate with Jawaharlal Nehru’s socialist monuments (from dams to PSUs), the assassination of Indira Gandhi and where they were when they heard it, the triumph of a cricket world cup, and for us liberalisation and a new economy that changed everything forever.
And while we have an SRK, a Tendulkar, a Dhoni, perhaps even a Vishwananathan Anand that binds us, in essence we’ve boiled down to Bollywood and Cricket as our icon providers. Everything else pales in comparison, and is at best, a regional influence. A single DD channel doesn’t find a place now even in our favourites, and the same goes for brands across categories. Sometimes I wonder, when the post 2000 generation is all grown up, whether they’ll only be able to relate to those whom they’ve known through some earlier association, like a school or college, and relate only because of those shared memories. Are they missing out on a large collective consciousness, one in which even this generation can relate to someone of their own age, simply because they’ve grown up in the same era? Maybe there are icons that I know nothing of, after all I belong to an earlier set. 🙂
until next time, nostalgia trips 🙂