Life menus

In last week’s post, I had referred to this excellent post – “How Technology Hijacks People’s Minds…” in the context of Google/Facebook/Amazon. As I had mentioned, I liked it because it had a direct connection with the can-want-need framework I (try to) use in my personal consumption. Specifically, his first point on the ‘menu’ and […]

Making sense of nostalgia

# (via) The other day, when discussing brand communication, we noted how nostalgia was such a broad platform that it would appeal to almost everyone.One moment you’re in the present, and sometimes, even without the slightest provocation, you’re off with a reconstruction of events that transpired. For instance, just a week before that, when I learnt that […]