Category: Books

  • Wanting: The Power of Mimetic Desire, and How to Want What You Need

    Luke Burgis

    Schopenhauer is believed to have said “A man can do as he wills, but not will as he wills.” We can replace will with ‘want’ and it still holds. But we have convinced ourselves otherwise – that we desire things independently. Based on the work and philosophy of René Girard, and his own experiences, Luke Burgis sets about dismantling this notion – what the book calls the Romantic Lie – self delusion.

    If, in the free will debate, genetic and environmental determinism hasn’t made an impression on you, Girard postulates that most of what we desire is mimetic (imitative) and not intrinsic. We want what other people want. These desires are different from needs. Think of the latter as the two bottom rows of Maslow’s hierarchy and the former as the top three. And our choice of these desires are courtesy models – people or things that show us what is worth wanting. Look hard enough, and in all of your consumption and behaviour – from the choice of travel destinations to life partners, you will discover them. 

    Mimetic desire can lead us to destructive or productive cycles, and the book explores both paths. In the first part, we learn how mimetic desire starts in infancy to its evolution in adults, how it changes according to the person’s relationship with the model, how it works in groups (and causes societal conflicts) and how society has found ways (scapegoat mechanism) to diffuse it. This section has an excellent example of ‘models’ in action – Edward Bernays popularising smoking amongst women at a time when it was quite taboo. Another good example is that of a Romantic Lie – the efficient markets hypothesis – and what has been its anti-thesis consistently – Tesla. Musk clearly understands the power of mimetic desire really well. Dogecoin, anyone?

    Desire, according to René Girard, is always for something we think we lack — or else it wouldn’t be desire at all. And hence the model – the one who has what we lack. The person’s relationship with the model – either people belonging to the same time, place or social sphere (Freshmanistan, our immediate world) or outside it (Celebristan, outside our ‘world’) also has an impact on the kind of mimesis that happens. We don’t really compete with the latter, in fact we imitate them freely and openly, but with the former, we compete. [Sidebar – The use of ‘stan’ and the usage of phrases right below chapter titles indicated to me that the author probably has Taleb as one of his models]

    In a simpler world, our Freshmanistan was limited to those we actually were in touch in reality. And then came Facebook, which gave us practically infinite models. Scrolling, judging, comparing, imitating, seeking validation and praise….and feeling angsty! Burgis gives the example of one friend introducing another to baking, and how the desire to become the better baker locks them in mimetic rivalry that doesn’t end well. 

    A related part is about how the value of experts has shifted from people with a deep understanding of the subject to those with mimetic value. Just as we used to make fun of the Kardashians as ‘being famous for being famous’, we have experts who are ‘experts at being experts’. Also interesting that apparently Steve Jobs had a model too – Robert Friedland, a fellow student in college. And the example of Zappos, which was once a model, but imploded. 

    Mimetic desire spreads through culture, and creates competition and conflicts in societies. Early societies used sacrifice and the scapegoat mechanism – pinning the blame of the conflict on a specific entity – to diffuse the situation. It continues to this day – fired CEOs and coaches, ‘cancel culture’ etc. All parties silently agree that now that the conflict has been resolved, things will get better. There is an interesting perspective that the story of Jesus survived because though the mob tried to make him a scapegoat, it caused an enormous division in society, and one section called out the scapegoat mechanism – the folly of the crowd is shown to the reader of the scriptures, and hence it was unique for its time. 

    In the second part of the book, the focus is on how to break out of this cycle using techniques like disruptive empathy and intentionally discerning between thin and thick desires. Empathy is defined as the ability to share another person’s perspective without imitating or identifying with them to the extent of losing one’s own individuality. Developing thick desires, which endure and provide meaning, are a good way to not get distracted by thin, mimetic desires. Another interesting concept is ‘calculating thought’ and ‘meditative thought’. The former is the default, and the latter is slow, patient, and in the current usage of the word – nonproductive. This part also has a section on how to apply this to leadership, and ends with a perspective on the future of desire. 

    Mimetic desire permeates everything from the educational system to social media to venture capital, hijacking the original purpose of these entities. At an individual level, it impacts our work, relationships, parenting, and distorts the way we live our life. This book gives us a good perspective on making a different kind of attempt. By asking ourselves, why do we want what we want, really? 

    P.S. I tried reading Girard’s original work and couldn’t make a lot of headway. This is more accessible, and at some point, I am going to give the original work another shot.

  • This is not Propaganda

    Peter Pomerantsev

    As the old joke goes, ‘Truth will prevail’, but no one said whose truth! I think if there is one book you should read to understand the sociopolitical information warfare on social media happening daily, this is it. From Mexico to Manila and London to Kiev, there is a playbook that is being followed to distort reality. The same tools that were originally used to create revolutions are now being used by autocrats to gain and hold power. More information was supposed to be more power, but it also provided new ways to silence dissent. Censorship through noise. And where did it all begin? In Russia. Peter Pomerantsev has a first-hand experience of how it all started. Forty years ago, his parents were forced out of Kiev (then part of the USSR), and their journey since then serves as a great narrative guide. 

    The book is divided into six parts. The first part uses examples like Rappler vs Duterte (Philippines’ version of Trump in the US and Bolsonaro in Brazil) and Lyudmilla Savchuk, who exposed Russia’s troll farms, to show how new instruments of information are being used to break people. Russia denies connection with the troll armies, like every other state – Turkey, Bahrain, Azerbaijan etc – that uses similar means. 

    The second moves to Latin America and EU to show how entire resistance movements have been dismantled. Clever rulers have found ways to remove the clarity around the ‘enemy’ by coopting the language and tactics as those who fight oppression. Srđa Popović knows a thing or two about the original playbook. A Serbian political activist, he was a leader of the student movement Otpor!, which was instrumental in toppling Serbian president Slobodan Milošević. He has since then trained activists in Georgia, Ukraine and Iran. It’s an irony that his manuals and courses are being used against the very purpose for which they were created, and it’s now come down to an arms race of tactics and technology between guys like Alberto Escorcia and Mexico’s corrupt politicians. Russia invaded Estonia in 2007 without setting foot in it by mimicking the entire playbook and using Estonia’s own pro-Russian citizens in protests. Another trick is to state that genuine protesters are being paid by the US. From Facebook to Discord there are people being recruited and systematic strategies being used to undermine pro-democracy efforts.

    The third part is on how one nation is able to ‘invade’ another without real contact by blurring the idea of war vs peace and domestic vs international. War is no longer in just physical space, it is hybrid, non-linear, full-spectrum (all terms used by experts) and is focused on decaying the opposing group/country from within. Information warfare is the first play and the military follows, if required. Russia’s attack on Ukraine in 2014 is the classic example. “Faced with wildly conflicting versions of reality, people selected the one that suited them.”

    The fourth explains how, without a tangible idea of the progress and future, anything goes! When Putin invaded Crimea, he first said there were no Russian soldiers there, and then later casually said there were. Replaced one reality with another. Another example – 76% of Trump’s statements in the election were mostly false or untrue! The case made for these distortions is that objectivity anyway doesn’t exist. Related to this is the glorification of the past. ‘The twentieth century began with utopia and ended with nostalgia. The twenty-first century is not characterised by the search for newness, but by the proliferation of nostalgias’. And in the era of ‘soft facts’, we can know everything happening in Aleppo and pretend to not see it.

    Pomerantsev sets a prelude for Chapter 5 with his own confused identity in childhood – British or Russian? When old notions of identity around demographics and religion get blurred, all politics now revolves around ‘identity’ they can create and use for their own ends. The story of Rashad, one of the founders of Hizb in the UK, who was early into this game but now works to dismantle it, is fascinating. This part also has the working of the Brexit campaign. Eighty types of targeted messages for 20 million people. Animal rights, environmentalism, gay rights, potholes all somehow made to connect with Brexit. And it all began in Russia. Starts by Pavlovsky for Yeltsin, but polished by Putin. 

    The final part is about the future – China, but begins with Nigel Oakes, founder of SCL, whose game was repurposed by one of its other founders to create Cambridge Analytica. China is well on its way to target people with demographic, psychographic and behavioural patterns. The book ends with a brilliant closure – of the subject as well as the personal history.

    While the wiring is clear, what remains to be seen is the second order consequences of this combination of trolls, psyops, dark ads, bots, soft facts etc. Not just at an individual or societal level, but at a species level. The book is extremely well-researched and has a narrative and language that is easily accessible. The interweaving of the personal narrative is at once sharp and seamless. This is a book I’ll hugely recommend. 

    P.S. I wish he had also covered India too, the playbook is being religiously followed here!

  • Atomic Habits

    James Clear

    Given that I read The Power of Habit a while back, and have been a subscriber to James Clear’s newsletter for a while, I should have read this a long time ago. But better late than never. 

    He begins by explaining how small changes can make a big difference over a period of time. Positively and negatively. ‘Habits are the compound interest of self-improvement.‘ Hence the word atomic – small, part of a larger system, and the building blocks of great results. 

    I think one of the best insights of the book is the three layers of behaviour change framework – outcomes, processes, identity. While most people focus on outcomes, systems (processes) are a better way. ‘ You do not rise to the level of your goals, You fall to the level of your systems.‘ But the best way is to focus on the ‘identity’ – the person you want to become. The first stop is to figure out one’s habits, which tend to be quite a few over a period of time. As per research, apparently 40-50% of our daily actions are habits. And many of them are not even consciously-created ones. A habit, as Clear brings up right at the beginning, is a routine or behaviour that is performed regularly – and in many cases, automatically. From an evolutionary perspective, ‘Habits are, simply, reliable solutions to recurring problems in our environment‘. And that means, nature has its own way of creating things that reduce our cognitive load. 

    He then proceeds to breaking down the process. The process of building a new habit (or getting rid of one) has four steps – cue, craving, response, and reward. Correspondingly, to create a good habit, make it obvious, make it attractive, make it easy, and make it satisfying (and their inversion to get rid of a habit). These make up the Four Laws of Behaviour Change. The remaining chapters are all about bringing this to life. From managing one’s environment to the role of friends and family, fixing procrastination, using commitment devices and motivation rituals, reducing friction, how to stick to good habits, and even automate them when possible. By the time you read the end of this part, you have a fantastic table that can be quite easily applied. 

    I liked the last 50-odd pages the most because of my own interest in the topics. The perspectives on the role of nature and nurture – ‘genes can predispose, but they don’t predetermine‘, and how to determine the game where your odds of success are higher. Habits are easier when they align to one’s natural abilities. ‘Boiling water will soften a potato but harden an egg. You can’t control whether you are a potato or an egg, but you can decide to play where it’s better to be hard or soft.’ 

    He also brings up the downsides of even good habits, the importance of reviews and realignment, and how one can break the beliefs that are holding one back. Becoming the best version of yourself requires you to periodically edit your beliefs and worldview, and expand your identity. 
    Some of the frameworks have been inspired by others (and Clear makes sure he mentions those) but through framing, easily relatable examples, and ways to implement them in daily lives, he makes application very easy. This is a must-read book, especially if you’re in your 20s and 30s. From experience, compounding is probably the most underrated phenomenon. The earlier you start, the better. ‘The costs of your good habits are in the present. The costs of your bad habits are in the future.’

  • #Bibliofiles : 2022 favourites

    As I was telling D one day, books are probably the only constant in my life. The earliest ones I have is from the 80s – Amar Chitra Katha. The books I read and the person I am have a correlation, though it’s difficult to establish the direction of causation. And so, continuing from 2019, 2020, and 2021, we have this year’s list. The shortlisting gets tougher as the years go by, so I will add my other favourites on the theme in [these]! From the 56 books I read this year…

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  • The Lincoln Highway

    Amor Towles

    Somewhere in the last 100 pages, Duchess tells us that in vaudeville, it is all about the setup. He brings up Mandrake the Magnificent, who wasn’t a great magician, but what he lacked in the general act, he made up in the finale. The book is something like that. The countdown approach to chapters also helps set up a fantastic climax. 

    The Lincoln Highway is not Rules of Civility, it’s definitely not A Gentleman in Moscow. You’ll be better off without that set of expectations. The characters are younger and less sophisticated though still fascinating, and the narrative didn’t have the subtle nuances the earlier books had. It is probably closer to say, a Huckleberry Finn. Or as someone wrote, it’s an ode or love letter to the classic American road trip. I didn’t love it like I did the other two, but having said that, it is well structured and an absolutely enjoyable read. Something about the book(s) reminds me of Jeffrey Archer – the unambiguity of right and wrong, morally upright characters and a world that was less complex. 

    The story is of three boys in their late teens who know each other from a juvenile ‘camp’ – Emmett, Duchess and Wally. And Emmett’s precocious younger brother Billy, the fourth musketeer. Towles does a good job of creating multiple narrators – they add perspectives and help in making the characters (and their actions) relatable. The circumstances of the three are completely different, as are the reasons they landed up in the camp. Both of these factors exist on a continuum, with the three characters at different points. And in many ways, this have an impact on their character and the decisions they make. That’s essentially the book – good, evil, the choices we make, and their implications – now and later. In fact, with the destinations and detours, the road (The Lincoln Highway) from one end to the other (in this case, America) is probably a metaphor for life. 

    The book has connections to Towles’ earlier works. Amor Towles doesn’t seem to be done with Manhattan, and while it doesn’t have the presence it did in Rules of Civility, it is at least a side character. On p455, when Wally describes his uncle’s watch, I had a feeling of deja vu. Turns out the uncle is Wallace from Rules of Civility! The camp at Adirondacks is also revisited. And this might be just a coincidence, but June 1954 is when The Gentleman in Moscow ends. That’s also when this book begins. Maybe we have an Amor Towles Universe forming. I, for one, won’t mind that at all. 

    Asides: Once you’ve read about Leonello’s amazing business model and that special dish – Fettuccine Mio Amore (p 138), look up Amor Towles’ website for the recipe 🙂 
    My favourite part was in p505-6 when Abacus Abernathy gives a perspective on the two halves of life – divergence and convergence. First, the world opens out and then, as we age, it closes in. It was amazingly articulated and I could relate to it a lot.