Unilever CMO Simon Clift, at Ad Age’s Digital Conference, spoke about the increasing role of social media in brand management, and said that the internet allows consumers to hijack conversations inspite of the huge money spent on advertising. From Unilever’s experience with Dove also comes the understanding that its not just the communicated parts of […]
The A.P. will work with portals and other partners who legally license our content and will seek legal and legislative remedies against those who don’t. We can no longer stand by and watch others walk off with our work under misguided legal theories.” That’s what Associated Press Chairman William Dean Singleton said, in what is […]
Social Median has been a pending site in my things-to-do list for such a long time that guilt no longer describes the feeling enough 🙁 I’ve liked the concept of the site a lot, and while I’ve been following developments there, and have added the bookmarklet to the browser, and though I’ve started several groups […]
Facebook’s redesign continues to make news on a regular basis. With a whole lot of vociferous users making the 237 Ways To Get Free Publicity ir dislike quite clear, with the help of a layout poll, it was interesting to see that a lot of advice was given to Facebook to not just blindly give […]
There’s this hashtag on Twitter – #bsmd, which stands for “Bridging the Social Media Divide”. The first meeting was hosted by Pinstorm, and discussed (according to the Pinstorm blog) “how marketers and social media enthusiasts can work together and forge ways of advertising via Social Media that are not intrusive while being RoI driven”. Again, […]