Google’s Search Plus your World once again made me think about consistency, (in terms of a brand’s voice) a subject that finds frequent mentions here. Consistency in branding has been a golden rule for a long time. But by now, brands would be used to seeing their messages layered with the contexts and perspectives added […]
Identity in era of social media proliferation was something I brought up in last week’s post. Since then, my office has shifted, and I have to travel a little more to get to the new place. Instead of going below the elevated highway, I take a shorter route that gives me elevated views every 5 […]
The last post of the year is a mix of several things that caught my attention. Nick Bolton’s article “Disruptions: Wearing your computer on your sleeve” triggered a series of posts, and my favourite was the RWW version, because it brought out a variety of perspectives and potential use cases, ranging from glasses that act […]
Scott Adams had a very interesting post ‘The Comparison Advantage‘, in which he writes about status related stress when “media is changing our reference group. We’re continuously bombarded with stories about people who are fabulously successful.” I’d add that social media is also a big culprit. According to him, the cure is “to make sure you’re […]
Facebook’s new Groups at [university] feature, which allows users to create groups that are only visible to those with the relevant and authenticated .edu address, is probably the social network’s hat tip to its roots and a way to show that it can still play at targeted sharing too. However, what it reminded me of […]