BBH Labs offered some excellent perspective in a post titled ‘Mean Brands‘ a few days ago, which pointed out that when brands are asked to be more human online, we overlook the fact that humans are not nice online. Expanding on this, they showcased three scenarios – brand vs consumer, brand vs brand and brand […]
Last week, I chanced upon Coldplay’s latest comic-video. It’s apparently a prequel to a six-part comic which can be pre-ordered at the Coldplay Store. There’s also a live concert happening soon. I thought there was real potential here for some transmedia work – they already have a music video, comics and live concerts – with […]
Facebook’s ad film, released last week, reminds me of its redesigns – I hear it getting dissed across the web, starting with the place I saw it first. (check the comments) In case you really haven’t seen it yet, here it is The film is titled “The Things That Connect Us”, it uses real world […]
I still remember a time when most social media presentations considered the “One Size doesn’t fit all” slide mandatory. The platforms were new, and brands/practitioners were told that aping was not really the best policy. Yes, there were best practices to learn from, courtesy early adopters, but there were many factors to be considered before […]
I had a bit of an epiphany a few days back. A sign of the needle shifting from social to media. In the era when the two words were grudgingly stuck together, one of the catchphrases I’d heard was ‘fail fast, learn fast, fix fast’. It was a time when the rules hadn’t been made, […]