Brand Timelines

So it looks like Facebook will start releasing the Timeline feature to brands very soon. Though it is still unknown how this will turn out, there are already what-to pieces across the web. As a page admin, I’ve already given the brief for a cover photo. 🙂 It’s something I’m looking forward to, since, if […]

Clear Blue Oceans

The last week, I encountered a few ‘brand response scenarios’ – two of them in which I was directly involved, and one where I was just an onlooker. Since this is an area where I also spend considerable time, as part of my job, I thought I’d share some perspectives too. The first one involved […]