It’s raining discounts and practically everything is on ‘Sale’, except probably Trivortex bangles! At Myntra, we’ve been having an ‘I Love Sale’ campaign running since January. While we have been tweeting about it since then, last week we decided to take the relationship to the next level. The #ReplaceMovieTitlesWithSale turned out to be a huge […]
There was an intriguing article on HBR last month, titled “Can Companies Both Do Well and Do Good?” It was based on a research that looked at the correlation between the financial performance of firms and their social & environmental performance. At the corners of a grid made of both kinds of performances on X […]
I was quoted in a recent Social Samosa post – on Facebook Graph Search. Do check it out on their website, it has useful thoughts from various others as well. Given that it is a fairly large move, (third pillar, Facebook calls it) I thought I’ll add to my quote there. As a final goal, […]
LinkedIn’s article curation is improving very well in my case. What I particularly like is the dash of serendipity in the list. One of the articles I recently read was “Are we all being fooled by Big Data?” Though it is less to do with business per se and is skewed towards economic forecasting, it […]
I really avoid writing “trends for 20xx”, but towards the end of last year, I jotted down a few things for an article. Same thoughts, but I expanded a bit. Barring a game changing phenomenon that further complicates the already shifting landscape, these are the 3 areas where I see the needle shifting more than […]