(via Threadless) A conversation in office on an unrelated topic led me to ask this question on Twitter. A conversation made me think – are we more ok with business ideas/models being aped compared to creative ideas? If so, why? — manu prasad (@manuscrypts) April 15, 2013 ..and @atulkarmakar gave me his perspectives @atulkarmarkar exactly, […]
Just a couple of weeks back, I’d written about influence and context, and last week the twitterverse had some excitement delivered courtesy Disney. I couldn’t experience it first hand, but got quite a lot of perspective thanks to Karthik’s post and the comments that followed. Personally, instances such as Disney serve as a great filter […]
The nice folk at Social Samosa gave me a chance to describe exactly what I do for a living currently. You can read about Myntra’s strategy on social platforms in an interview here. 🙂 In other news, I just got back from a Philippines vacation. More about that on the other blog. PS: Added a […]
Last week, I read two stories on influencers on sites that influence me. 😀 Since that’s a topic that has been seen here before (1,2,3) and it’s been a while since I’ve written about it, a couple of cents. YourStory’s post, I cheered, despite failing on their influencer scale, (of 5000 twitter followers) because it […]
My earlier post on media consumption fragmentation also made me think of the other side – the creation perspective. Despite the hubbub of “integrated campaigns”, some platform, more often than not, plays the lead. In earlier eras, choices were easier – until televisions came into the picture, it was limited to newspapers, events, radio; even after […]