A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, customer outreach, and what marketers need to plan for. P.S. The bold “question” starting with Exploring this might.. is not a question, but is part of […]
We already know about Systems 1 and 2 in decision making, and it has had many use cases in marketing (Nudge). But I recently learned about System 3. This post is some thinking on how it can be applied in marketing.
A bit of crystal-gazing for 2021, in the context of brand narratives. Many aspects of our lives are in a chimeral state, and we’re continuing the balancing act from 2020. How does this affect brand communication, customer engagement, and media choices?
Across the world, inequities are becoming more stark, and increasingly, brands are being pushed to move from activism to action. Where do things go from here for a business and its communication, for us as consumers, and for (some of us) as marketers?
On one hand, the pandemic has taught us the value of empathy, on the other, marketing efficiency continues its race to convert the customer into a numerical possibility. Can a brand then be truly empathetic?