Category: Brand

  • In an ambient future…

    Digi-Capital claims that by 2020, Virtual and Augmented Reality combined would have hit $150 bn, eclipsing mobile. What is interesting is that a recent Juniper report predicts an $80 bn market for wearables by 2020. (via) If I read that together, by 2020 we would have witnessed three interface cycles – mobile, wearables and AR+VR. The shelf life of interfaces is shrinking, much like other business cycles. In fact, in Trendwatching’s No Interface trend brief, you can get a preview of this. I’d think that by 2020 web access would be much better than what we have now, and with other technology like IoT advancing sufficiently, we would be poised for ambient interfaces to consume and create what we do on the web and mobile now.

    It is widely believed that Google is only a challenger in the  mobile and wearable domains – to Facebook and Apple, despite Android. With Facebook’s Oculus move and Glass’ demise, it would seem that the interface that follows the two above would also see a fight. In an insightful post, Ben Evans asks “What does Google need on mobile?” He notes that all of Google’s play is about reach – to collect and surface data. Mobile, and specifically apps, challenge this and create a world of perfect complexity. He ends with saying that Google needs to win at search,  whatever that means and wherever and however far from PageRank that leads you. Christian Hernandez goes further in his post ‘Into the Age of Context‘. He points out that the glue that connects mobile, social and sensor trends is data, but to take it to the next level, it needs machine learning and AI. He sees Google Now as the perfect example of The Age of Context. (more…)

  • Re: Skill

    In The Entrepreneur and the Professional, I brought up the challenges at work faced by my generation. The focus was on an approach to work and the changes that have been forced on it because of rapidly shifting business environments. In addition to the business’ external dynamics, another factor that has been changing the organisation is the entry of a different kind of workforce.

    “How the Millennial Workforce is Changing Business” calls this a revolution, and writes further that they will prepare the organisation for the future by making them Digital, Clear, Fluid, Fast. PwC’s layered report on the same subject brings out this workforce’ motivations, acknowledges the generational tensions and suggests what the organisation would need to do to attract, develop and manage millennials.  (more…)

  • Old bottles, new wine

    I recently contributed a column in Pitch on the role of mass media in building ecommerce brands. You can catch it here.

  • The Entrepreneur and the Professional

    A fantastic article in The Atlantic titled ‘The Case Against Credentialism‘ traces the social-cultural and academic  roots of America’s current business dynamics. The part that interested me most was what the author calls the tension between the two cultures – the entrepreneurial and the professional. While both are cultures of achievement, the basic tenet of the latter is that he who goes further in school will go further in life.

    It gave me an impetus to write about this in the Indian context. Nothing as exhaustive, but a little note based on my experiences thus far, with much generalisation. My skin in the game is that it affects me personally and professionally. (more…)

  • Algorithms of wealth

    Some strange quirk in the cosmic order of things led to Landmark shipping me Piketty’s ‘Capital in the Twenty-First century’ instead of Rana Dasgupta’s Capital! I kept the book (yet to read it though) because economic disparity has been an interest area for a while now, I had touched upon it in the context of AI and job loss in Artificial Humanity. Reading The Black Swan has only accelerated this interest.

    Taleb divides the world  into Mediocristan and Extremistan to point out the extent of predictability in the context. Mediocristan can safely use Gaussian distribution, (bell curve)  but in Extemistan, that’s dangerous. From what I understand, given that there’s no real limit upper limit of scale, individual wealth will increasingly behave in a more Extremistan way. To quote his own example, “You randomly sample two persons from the US population. You are told that they earn jointly a million dollars per annum. What is the most likely breakdown of their income? In Mediocristan, the most likely combination is half a million each. In Extremistan, it would be $50,000 and $950,000.” He states that almost all social matters are from Extremistan. (more…)