Weekly Top 5
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Category: Digital
Next.org
A few days back, I happened to receive some understanding on the difference between an ‘organisation’ and an ‘institution’. As is my wont, I immediately came back from the event and googled it. All the Q & A forums, however, just sent me to Wikipedia, and to be fair, it did confirm what I had […]
All hands on deck
Since tis still the season of predictions and ‘looking forward to in 2011’, and because I brought up the subject of brand agencies reshaping themselves for the future, I thought I’d share with you three of my favourite decks of insights from the many that I managed to scan in the last few weeks. We’ll […]
Brand agencies redux
One of the ways to measure brand communication is to view it through the prisms of effectiveness and efficiency. I sometimes get the feeling that with time, mass media became more of an efficiency game. Then social technologies came along and forced the marketer to acknowledge (the forgotten) effectiveness criterion. That would explain the resistance […]
Social + Scale = #fail ?
Remember the post on Social Media Explorer titled ‘Is Content Marketing the new Advertising?’ I had linked to earlier, while on the subject of content, media and distribution? To me, content marketing will indeed be a key player in a brand’s strategy – communication and otherwise, because with the explosion of content across various internet […]