Category: Digital

Designs on Data

In the last post, I’d written about the massive amounts of data that is already being generated and will grow, whether or not organisations track/capture/use it. The question then becomes one of ‘ownership’, within the organisation’s structure. The consumer, irrespective of his touch point, will expect a consistent and probably even a customised experience,  basis […]

Data beyond social

A couple of weeks back, when I wrote about location based interactions, I’d said that the limits of my imagination prevent me from thinking of anything beyond brand ‘controlled’ interactive sensors in individual products as a way for non-retail brands to directly connect with their consumers – at the point of consumption. Thanks to RWW, […]