A digital multiverse
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.
A chat with exchange4media on what we have been up to at Scripbox in terms of brand and marketing strategy, and a few thoughts on the role of digital, customer outreach, and what marketers need to plan for. P.S. The bold “question” starting with Exploring this might.. is not a question, but is part of […]
A bit of crystal-gazing for 2021, in the context of brand narratives. Many aspects of our lives are in a chimeral state, and we’re continuing the balancing act from 2020. How does this affect brand communication, customer engagement, and media choices?
In the not-so distant past, determining the audience of a brand, and the success of its campaign was not very complicated. Relatively speaking. But with VC funding and digitisation, ways of building a business have changed. And so must brand storytelling. Add to that a polarised world and social media amplification, and there’s enough material for a smart brand to game it.