When we met sometime back, Nikhil asked whether I’d noticed the smudging of the Coke logo in a scene from Slumdog Millionaire. I hadn’t, and we weren’t sure if there was something to it. A few days back, I saw this article in Campaign India, which spoke about Mercedes and Coke rejecting an association with […]
This week, Twitter has a rendezvous with reality. While examples of Twitter based real aid abound – Twitter has helped build a well, provided help to an abused woman and her child, there’s a cool Social Action and TwitterFeed mashup, this is the first (that i have come across) organised global attempt to use the […]
Its not exactly breaking news that newspapers are almost in desperation mode now (no, don’t throw ink at me, this is in the US market context) to make sense of the wild wild web, as the very public who used to pay for the print editions now want it on the web, and more importantly […]
Late last year, I remember reading this article that talked about a study by Havas Media, which “looks at the impact of climate change on business from the point of view of consumer”. From the study, With respect to India, the survey claims that 86% of Indians would rather buy from companies that are trying […]
A few days back, Ajit Balakrishnan, CEO of Rediff.com, stated that there is no evidence from the last ten years of the internet business that users want online content in Indian languages. He cited the example of Rediffmail, which is available in 11 languages, but apparently, users prefer English 99% of the time. He further […]