The video that marked the end of Rocky Mountain News, a daily newspaper in Denver, would have a sobering effect on anyone who’s worked in the industry. The newspaper printed its final edition on Feb 27th, 55 days short of its 150th birthday. And there’s no succour when The Business Insider points out a list […]
You know its summer when you see the various soft drinks launching their ‘season collection’. Coke, Pepsi, Thums Up, Mirinda and Sprite have all started bombarding the channels with their respective ads. Meanwhile, I was really surprised to know that Sprite is now the #2 soft drink brand in the country after Thums Up, the […]
Rajesh Lalwani raised an interesting point in his post a few days back, on how the performance of a social media campaign should not be judged solely by the buzz it generates, since a lot of conversations flow ‘below the surface’ i.e. emails, telecons and face-to-face. I’d also add Chat (the GTalk type) and DM. […]
There was a wonderful post in the Edelman Digital blog titled ‘The Last Newspaper‘. An insightful, well balanced and objective take on stories and content which perhaps captures the newspaper and web relationship best. From the post Stories are personal and transformational. Stories have definition and character. Stories are history personified. But content is cold, […]
While the recession hits the economies worldwide, the cola giants have been trying their bubbly best to get the fizz back into the lives of their target audience, through hope and optimism campaigns. Pepsi began proceedings with its new logo, accompanied by a tagline “Every generation refreshes the world”. You can catch an entire set […]