From being part of the BTS Army to getting nostalgic about Backstreet Boys, millennials are a diverse cohort, and have many sub-segments. Based on the recent CAMS report, ET Now gave me an opportunity to chat about the investing patterns of millennials. The transcript.
I had a lot of fun using a business and brand framing to look at the Pan-India vs Bollywood debate. Thank you Guru for pushing me to do this. Trailer The world is fighting many existential crises – climate change, rising inequality, real and virtual viruses. That’s why it’s imperative that we discuss the one […]
I spoke to ET Brand Equity for their series ‘My experiments with PR’ on challenges, learning, long -term communication, and how one sees the role of PR in the larger CMO portfolio.
The metaverse is increasingly becoming a frontier for tech companies to deploy the narrative that suits them. Even as AR and VR tease out the various possibilities, what could it all lead to?
In the initial years of my career, I worked with brands where content was the product. In the last decade, a part of my job has been the creation and marketing of content as a component of brand and digital acquisition strategies. The video captures what has been an interesting journey. We also briefly chat about the future of content.