Author: manu prasad

  • The Long Tail of Caves

    I read about the Jaipur Lit Fest, only thanks to a tweet from prolificd/roshnimo, this despite the fact that I fancy myself to be quite a voracious bibliophile. So, I wouldnt have been surprised to be asked ‘Have you been living in a cave?’.

    I blame it on the information overload, and wonder if we have reached full circle. Once upon a time, the means of communication was so minimal that most people lived their lives without most of the information they’d have liked to have. These days, its the other extreme of communication means, but the effect is the same. Even if I have an interest for something, I might end up missing the information, simply because of the large amounts of data I’m plowing through in terms of Twitter, blogs, Facebook, news sites and so on. Don’t even think of saying noise, or filter. There are limits and it doesnt help if you have interests in the social web, Bollywood, puns, books, Formula 1 and so on.

    The more interest I have in different verticals, and the more conversations I have in any one of these, I expose myself to being in a ‘cave’. Different people based on their interest areas and levels of interest, would thus create a hmm, long tail of caves!!

    I’m getting by now by paying special attention to those whom I trust, in specific fields, to give me the latest, valid information. A sort of virtual look out. But I’m hoping for a better solution, like say, a few vertical networks?

    until next time, wassup? 🙂

  • Tweets w00t

    I’ve never plugged plugins before, but in this case, I’ll gladly make an exception, because its so damn useful. Quite a while back, after installing the friendfeed plugin, I remember asking on Friendfeed whether there was a WordPress Plugin that could pull in any sharing of a blog post. Think of the trackbacks we have for blogs, and then imagine if we had a similar mechanism for Twitter, Google Reader, Delicious or any of the sites we share stuff on.

    Mashable wrote sometime back about the concept of Tweetbacks, and thanks to the magical way in which web 2.0 operates, the bridge from fantasy to reality was quickly created, and the WP Plugin creation was called yes, Tweetbacks. Dan Zarrella, you’ve heard this before, you’re awesome. 🙂

    I’d recommend it strongly to all those bloggers who are familiar with Twitter (actually even those who aren’t) and would like to see who’s sharing your post there. Its an absolutely hassle free plugin- easy to install and adds another dimension to connecting with people and conversations. And now, Dan has built another plugin called Tweetsuite, which adds a load of functionalities. Testing it out now. Suggest you do too.

    until next time, hoping for a Reader and delicious plugin 🙂

  • Citing personal reasons…

    Brants has been on rented accomodation, even after the shift from wordpress to the self hosted domain, because, well, manuscrypts was always a personal blog. And an extension of that just wasnt enough for Brants. Thats how we now have a new domain for brants, all for itself. Brants has kindly allowed the usage of its owner’s name as the url … so, welcome to www.manuprasad.com/blog . Please take a look around, check out the 2.0 version of the logo, courtesy @chupchap,  and do leave your comments. 🙂

    Shall change the feed location by Monday Have already changed the feed location, so all those who subscribe shouldn’t feel the take off and touchdown at all.

    until next time, next is a page called home 🙂

  • News out of the paper

    Its not exactly breaking news that newspapers are almost in desperation mode now (no, don’t throw ink at me, this is in the US market context) to make sense of the wild wild web, as the very public who used to pay for the print editions now want it on the web, and more importantly for free. An issue that newspapers are still grappling with. So, with fears of revenue models collapsing, RSS feeds, PDF editions, user generated content, podcasts etc are now being force fed into print journalism regular usage. (How American Newspapers Used the Internet in 2008).

    The point to note is that the internet with advertising as a revenue model is not going to be the salvation, web entities which rely on that are also going to be in trouble. There are some experiments happening in the news space online as well – News Mixer is a great example, it aggregates content and has integrated Facebook Connect for users to comment on stories. The integration eliminates anonymous handles and also means that it can highlight the views of your friends so that you can know what their take on a story is. (via RWW) A member of Yahoo’s BOSS team has found a great way to use Twitter’s search function and relevance (different tweets to the same story) for fresh news and come up Tweet News. Ice Rocket’s Big Buzz pulls different live sources (Twitter, Flickr, You Tube etc) on to a single page. (via Steve Rubel) In fact, I see the last one as a sort of threat for Google News – real time news, a scenario which can be extended into the larger context of Google Search soon, because I don’t think Google has cracked real time yet (from what I see around).

    Meanwhile, hyper local entities are being created to fill the gaps being created by local newspapers shutting down. But while the monopolistic doyens are struggling, there is a paradox happening, new media empires might be getting created as web entities are making forays into print- The Printed Blog, is launching a twice-daily free print newspaper in cities across the US aggregating localized blog posts. (via Wired)

    In fact, though the state of the Indian print media is not the same as in the US, the same phenomenon (web to print) is happening here too – Mutiny, which started in 2006, and wants to be India’s Huffington Post, launched its print edition a few months back. Burrp, which started with restaurant reviews, and later expanded into lifestyle events, and TV listings, apparently have a few print plans of their own.

    So there must be potential  in the 2 cents of journalism (Seth Godin’s excellent post on the death of newspapers) even as there is the danger of ‘right now’ news. Seth Godin rightly says that “The web has excelled at breaking the world into the tiniest independent parts.” The challenge for newspapers will be to find the 2 cents that they can provide and people will pay for.

    In India, low figures of net penetration mean that the US levels of ubiquitousness will take a while. But the mobile could be a bigger threat in the short and long term. Various players like SMSGupshup, MyToday, Mobme etc already offer subscription based services, though the source seems to be mainstream media sources. Newspapers have long relied on distribution might to thwart specific competition. But with a digital platform, that is nullified. From my consumption needs, the only thing I cant seem to find online are the hyperlocal news (that also includes local retail deals and discounts – eg. Springfield had a 60% off sale in bangalore last week, try searching for  it online). So far, in India, all the tiny independent parts that Godin has spoken of, haven’t been brought online. In that sense, the net’s utlity is incomplete in an Indian context. The real threat will start when that happens. With their huge network of reporters/other sources, is there a digital revenue model for newspapers in the real-time and/or hyperlocal news space?

    The double whammy for newspapers is brought out due to the fact that advertising is the major revenue source for most newspapers in India. Most of the brand ads that I see in English dailies is targeting the young urban dweller. This segment is becoming increasingly net savvy, and I feel that brands will figure this out in the short term.

    Vernacular dailies might be a better off in this regard, since even if net penetration in their major markets accelerates, (read about the government’s rural internet plans here – CSCs) vernacular content is not yet at challenging levels. (the IAMAI-IMRB report on rural and state of vernacular content in India). There is an opportunity for newspapers here, especially the vernacular ones and even those which can translate English content into vernacular.

    until next time, selling news on platforms

    PS. Toy for you -HP’s Tabbloid – start your own newspaper 😉

  • Brands among sheep

    A few days back, I read a post on Adage, about how Facebook has become a place to collect friends. A large part of the post was about how people one barely knew became ‘friends’, how we all seem to be involved in each others’ lives in superficial ways, merely by sharing stuff we do, how we are failing to live the moment because we have to update our status first. 🙂 Not surprisingly, he was burnt at the comments stake.

    At some level, the author is right about the ‘collecting friends’ part. This would explain the success of Burger King’s ‘Whopper Sacrifice‘ app, in which sacrificing (deleting) 10 friends would get you a sandwich.  Somehow, Facebook didn’t seem to find it that cool, and took action.  Meanwhile, Facebook has been trying its bit to customise the news feed by allowing ‘more/less about’ options for status updates. In addition to the grouping of friends, an obvious Orkut like classification of friends, acquaintances etc might help too. Meanwhile, I read about what seems an interesting new network that aims to put an end to the random friend addition – hipstr.

    Meanwhile, the post actually did raise a couple of interesting queries, which were lost in what was seen as an anti-Facebook rant – one, in this communication avalanche that’s happening among consumers, is it possible for brands to squeeze in their communication at all? And are friends becoming the new platform for advertising? I’ve seen several Facebook ads that use friends as an ad platform, and most of the ads that I see with my friends’ endorsement are without their knowledge. (xyz uses abc app) I dont think that’s the scalable model we’d want.

    The easy answer to the first question (as described in many comments) is context and value creation. But in terms of advertising, I think (and this is highly debatable) Facebook lacks a definite context. I update, I share photos, I write on the Wall, I play a few word games, try a quiz out and so on. So I wonder whether context can play as good a role as it does on search, because the intent for which I frequent Facebook is completely different. It made me wonder if an all encompassing generic network like Facebook will find it difficult to be of commerical use? Like I commented on a good discussion on social media we had on Twitter, perhaps, in the realms of social networking, the scope is for vertical networks (there are many which’ve already popped up) that cater to more specific interests. The version 1 of that would be LinkedIn (business networking). The scope for context and value addition could be much greater there.

    But perhaps better mining over a period of time will give feasible solutions like say, integrating the birthday calendar with a gifting opportunity. So if my friend abc has his birthday today, and is a fan of a particular product/service on Facebook, then Facebook will ask me if I want to gift him that product/service. No, not just virtually, really. Or say, a status update of mine says I’m having a house party, and the Pizza Hut app sends me a mail asking me if I’d want to consider its services. Of course, design, privacy issues etc are to be kept in mind.

    I’m also hoping that the above premise will be taken to a whole new level with Facebook Connect. Mashable had a good post a few days back on 10 great implementations of Facebook Connect. It includes a traditional media brand (CNN) and an energy drink brand (Red Bull). Perhaps Connect will bring in the much required context.

    until next time, dont throw a sheep 😉