Author: manuscrypts

  • In a world of abstractions…

    It was in Douglas Rushkoff’s Throwing Rocks at the Google Bus that I first became really aware of how much of an abstraction money is. Just to clarify what ‘abstraction’ is in this context, vegetables, meat, human labour etc all have clear, tangible value. Money is a transactional device with many advantages but it has no inherent value. Its common acceptance is its value. The exercise on 8th November 2016 is a great example to illustrate this –  those pieces of paper we thought were valuable until a minute ago suddenly became worthless. In fact, at one point, there was a chance that after Dec 31st, they would even be harmful!

    At some point, I started thinking of abstraction with respect to consciousness. At a very broad level, I think of consciousness as having three basic fluid forces at play – sensations, emotions, and thoughts. We tend to use the adjacent ones (sensation/emotion and emotion/thought) interchangeably but if you think about it, nuances separate them. They all have a role to play, but I also see them as a hierarchy with respect to their influence on consciousness – thoughts at the top. (more…)

  • Koramangala Social

    Yes, I know, I’ve already written about Whitefield Social, so what really is new? Well,  it’s Koramangala, and we welcome any chance to go back to our ‘native place in Bangalore’. When we heard a Social had opened, we just had to drop in. Koramangala continues to change rapidly, and we notice it even more in our quarterly/biannual visits. Meanwhile, when I heard my friends describe it, I thought they must have taken some independent bungalow on 80 feet Road, but this was near Starbucks in an otherwise (except for Social’s own signage) unspectacular building. (map) But once inside, it is evident that in terms of ambiance, this is easily the best Social in Bangalore yet. It is quite bag, spans two floors and offers much better seating options than the other two. There’s also a lot of greenery around, and that includes the bar area as well. We visited during Halloween, and the staff was dressed for the occasion. The service itself, was thankfully not horrible, and we actually liked it more than the other Social outlets – Church Street folks are clear that they are doing humanity a service by taking orders, and Whitefield people tend to be a little too laidback every once in a while.

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  • Scarcity thinking in marketing

    A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors that influence a customer’s decision to buy/not buy? The basic 4Ps of the marketing mix cover a lot of ground in this regard. But it does not really acknowledge (even when it is extended to 7Ps) the one thing that is increasingly becoming the most scarce commodity – time.

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  • The Road to Character

    David Brooks

    The concept of the book is something I could easily relate to. In fact, it reminded me of a favourite concept from the Mahabharata – Jaya and Vijaya. Vijaya is victory over others, and Jaya is victory over self. In this book, the author writes about two sides of our nature – one that is ambitious and career oriented, and another that is more concerned with the moral battles within.

    He calls the former the ‘Big Me’ culture, where the focus is on the individual – be it consumption, or self actualisation. The alternate is where the individual has the humility to understand that he is part of a much bigger picture and through what the author calls ‘eulogy virtues’ builds relationships and moral standards. Using examples across history, walks of life, gender and race, he illustrates how some people have built themselves a moral fibre slowly but surely. He then uses the lessons from these as a contrast to the excesses of our age – from contexts that range from parenthood to social media.

    The journeys of the individuals are in themselves fantastic reads. The chapter titles are a clue to the thrust of the arguments within – self conquest, struggle, self mastery etc – and the author does a great job of tracing the tribulations, and the moral ascent of the people involved. My favourite would be George Eliot. Across the vast stretches of time that separates us, her words spoke to me. (more…)

  • Néih hóu Hong Kong! (Day 4)

    Contd from Day 1, 2, 3

    A wonderful late start to the day. We just about made the breakfast deadline! The first task was to add currency to our Octopus – that was easily done at the customer desk in the East Tsim Sha Tsui MTR station. We then walked through the subway to get to the Star Ferry Pier. After some excitement, thanks to me dropping the hotel access card on the ferry waiting bench and the gates getting locked, we hopped on to the ferry to cross from the Kowloon to the Hong Kong side of Victoria Harbour. Getting to IFC mall from there was easy, thanks to the directions on the way, but inside the mall was a different story!

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