Our current location dictates that visits to Bangalore have to be planned well in advance, and require a strong motive. Misu had been appearing in several conversations and the ratings hadn’t dropped after the initial fad fervour had died down, so there was motive enough – will travel for good food. One Sunday afternoon we were lucky enough to reach St.Marks Road from Whitefield in 45 minutes! Misu is in the same funny looking building as The Open Box. In fact, they exist side by side. Misu is actually tiny, though the mirror work suggests otherwise. In fact, the usage of space is really good, and the decor has a nice contemporary, grunge edge to it that gives the place character. Most seats (high stools) give you an excellent view.
Author: manuscrypts
-
Has marketing left brand behind?
A couple of months ago, I attended an event on brand building. The gentlemen who presented had a lot of experience between them – agency and client side, as well as across domains ranging from baby care to FMCG to jewelry to auto to e-commerce. The attendees were all from new economy companies. During his talk, one of them pointed out that though digital offered the capability to target an audience of one, brand communication was better done keeping in mind a larger base. To elaborate, while the product might work for many user personas, brand building would be focused on specific buyer personas.
A lady in the audience asked a version of the question I wanted to ask. Precisely because digital gives us the capability to target an audience of one, shouldn’t brand communication follow? In other words, shouldn’t all user personas be buyer personas? The speaker stuck to his original point, his contention being that communication needs to be for an audience and not each individual. This is a topic I have spent quite some thinking time on, and have simplified into the 3 points below. (more…)
-
Blockchain : Blueprint for a new economy
Melanie Swan
As bitcoin and its ilk start becoming mainstream, I think the book would serve as a good primer for those who would like to learn about the underlying technology – blockchain. It also provides a catalog of existing projects across diverse domains.
Without doing a lot of technical deep diving, it not only provides an understanding of the concepts and features of blockchain, and highlights the current uses of the technology, but also provides a broad view of the different kinds of applications that could be made possible in the near future. (more…)
-
The Pizza Bakery
Each time I think that it is impossible to have another grub spot on 12th Main, I see a new place launched with much pizzazz. This time, it was The Pizza Bakery, which is above Tata Cha and is spread across a couple of floors, one of which is a rooftop. Great thanks to Bangalore weather, but spoiled thanks to the loud horns on what has to be the busiest road in all of Bangalore. Also, right next door is some gym, so you need to be mentally prepared for any feelings of guilt you might have thanks to those strange people who work on their abs at 8 PM on a Saturday night while you are busy well, working on your abs.
We had a reservation for a table in the alfresco section, and if you’re planning to go on a weekend, you really should book a table because the place was packed all the while we were there. Thanks to the soft colours, comfortable seating that includes high stools and some decor elements like that Bev D version of Mona Lisa, the place gives a casual chic vibe.
We tried the St.Martin Belgian White on tap, and weren’t too impressed. It’s a bit darker than the standard wheat and I felt a metallic after taste. Should have stuck to Geist. Also tried a Watermelon & Mint juice that wasn’t bad.
-
The Unlikely Pilgrimage of Harold Fry
Rachel Joyce
The book that I read just prior to this one was “Who’s in charge? Free Will & the Science of the Brain”. The author of that book summed it all up in the end when he said that beyond the machinations of the body and the brain that science has, or has the potential to explain fully, there lies an abstraction that we call mind or consciousness. The recognition of that is what makes us human. When Harold Fry went out to post a letter and unwittingly begins an absolutely unplanned walk from one end of the country to another, I thought the coincidence was fantastic.
With no preparation – maps, travel gear, phone, or even proper shoes – Harold decides to walk to save a life. The life of a friend he feels he has wronged. The book itself is not just the interesting details of Harold’s travels and how various people and circumstances shape it, or his character and how it evolved our time, or even the events of his life that have led to the why and how of this journey. It is also about his wife Maureen, her perspective of the events that transpired in her life and their impact on her relationship with Harold. (more…)
