Author: manuscrypts

  • Onam, OTT & Culture

    Until recently, I was a fan of Rajinikanth’s screen swag. It wasn’t just the recent releases that dampened my enthusiasm. When Kabali released, I was awed. Not just by the performance, but by what I then thought was statesmanship. That was when a Tamil colleague schooled me on contexts, including politics, that I had no clue about. Since then, though I haven’t stopped watching regional movies, I stop at an ” I liked/didn’t like it”.

    Onam reminded me of this. Or rather, it served as a trigger to write this. It began with the chatter around Malayalam films, thanks to OTT. Movies, I have believed, are a cultural phenomenon. On one hand, when someone who is not a Malayali talks up a movie, I am happy about the “cultural exchange”. When that develops into a misplaced sense of authority and expertise, it becomes irritating. When it goes into the level of actors apologising because idiots don’t get references, it becomes angst. Of course you have never heard of Pattanapravesham! You have to go 32 years back to know the damn context. “Can you please end subtitles?” Nuances, commentary, references are often lost in translation. But that’s a two-way street, and movies are a business. [Aside: This could be the next level of Amazon Prime’s X-Ray feature, or even an Alexa skill]

    Onam itself has been hijacked quite a bit by Insta influenza. In the real world, in non-Corona years, this means you hear “haath se khaana padega?”, if you’re waiting to pick up your sadya in a restaurant. Or, worse case, if you’re waiting for a table, all the best. The photoshoot takes time. But this is a relatively smaller threat. The larger one plays out on Twitter –  the politics of Vaman Jayanthi (h added for spite) vs Mahabali! With Malayalis participating instead of celebrating, with snide comments in Keralese. Ha! And all I want to do is wear my mundu, eat my sadya, drink alcohol, watch a movie and in general, have a nice day. That, I have realised, cannot co-exist with being present on social media on that day.

    Access to culture has become easy. You don’t need to learn Malayalam to watch a movie. You also don’t need a Malayali friend to eat a sadya. Both the language and the friend would have helped set context, and contributed to a deeper understanding. But who cares in the age of superficiality and instant gratification?

    I realise that a lot of this is just angst – at a couple of well kept secrets being commoditised, trivialised, and hijacked beyond redemption. I don’t really like labels, but at what point does this become cultural appropriation? Onam is only a few days. I am more worried about cinema. Because the presence of an observer changes what is created. With expanded audience comes more money. When products, and festivals start catering to new tastes, what becomes of the originals, and the audience they used to cater to?

    For now, vannonam, kandonam, thinnonam, pokkonam. Please.

    P.S. Self analysis: Is this how curmudgeons are born?

  • How Emotions Are Made

    Lisa Feldman Barrett

    Just when I thought I was getting some stability (in my thinking) on the free will vs determinism debate, here comes fresh food for thought. As per ‘How Emotions Are Made’, while the combination of genetic and environmental factors do determine our behaviour, free will has a definite play.

    The core theme of the book is a constructionist theory of how emotions are made, as opposed to a classic theory. The classical view assumes that each emotion has a unique ‘fingerprint’, as against the opposing view that variation is the norm. This has implications not just on how we physically manifest our emotions but on our understanding of how the nervous system operates as well. And finally, the classical view believes that emotions are inborn and universal. But the alternate view is that emotions are formed based on shared concepts, influenced by social reality and culture.

    The view of the brain as a tiered system (survival, emotion, cognition) is one of the first myths that the author breaks. Further, as opposed to being the result of a stimulus-response mechanism, emotions are a result of the brain simulating and predicting, based on a bunch of factors. What we call emotions – anger, fear, happiness etc- are concepts that get created and honed in the brain. Concepts, goals, words all help the brain frame any new stimulus it receives and then predict. By reframing concepts and looking at them more objectively, we can reshape what emotions are surfaced, and thus exercise free will.

    Towards the middle of the book, the author sets up the answer for “are emotions real” with the classic philosophical question of “If a tree falls in a forest and no one is around to hear it, does it make a sound?”. The answer is that both fall under the “perceiver-dependent” category. Emotions are thus, a social reality and become real because of collective intentionality and our ability to communicate using words.

    This understanding of emotions, and how much we control/are in control has implications on a lot of things ranging from our daily behaviour to the way the judiciary system works and how we deliver justice.

    ‘How Emotions Are Made’ is refreshing because of the alternate perspectives, all of which are backed by science. The author makes it a point to call out hypotheses where it’s not. The language is technical only when needed and explanations are lucid. In all, it is a fascinating book that has made me rethink a lot of what I thought I knew about myself and the world. Not an easy read, but absolutely worth the time. And that’s why it made it to my 2019 favourites.

  • Comfort Zoned

    I think it was in a Taleb book that I read that writing was born because of accounting. In my case, as I have chronicled here earlier (2010, 2017), my account books pretty much tell the story of our life. Towards the end of the second post, I wrote “the days of our lives have found a rhythm, a familiarity….Wild zigzags giving way to smooth curves and then straight lines.” This is because our routines, and therefore, expenses were predictable. The last few months have obviously meant a few changes, but the ballpark is the same. This stability has also meant that the usage of xls/sheets have increased at the expense of the book. I suspect this change is permanent, and it does make me sad.

    What it has also made me think about is the subject of the “comfort zone”. My work domain is marketing, and there’s no way I am getting into any comfort zone there. But for all practical purposes,  in my personal life, my perception is that I have hit a comfort zone. Many of my posts in the Flawsophy section have been about my own approach on living one’s life – happiness, success, signalling, the idea of freedom in daily life – and learnings and changes. I think it’ll show that I have a fair idea of our needs and wants, what it takes to get there, and a plan. It has helped that we have avoided lifestyle creep quite a bit, and kids completely, and disproportionate spends are on things we actually enjoy. Self image on that last bit was a challenge until recently, but I think that’s over now. None of these are things that happened overnight, and obviously a work in progress but we’re comfortable with where we are, and where we want to be. (more…)

  • Whiplash: How to Survive Our Faster Future

    Jeff Howe and Joi Ito

    Multiple waves of technological advancements, chief among them the internet and manifestations of Moore’s law, have rendered the world a complex place. Asymmetry, complexity and uncertainty are the defining ethos of this era, and not necessarily by choice. How can one navigate these times, that’s the theme of the book.

    Joi Ito and Jeff Howe have divided their approach into nine themes. Less prescription, more direction and food for thought. Many of them share an undercurrent of thought, or are even directly linked to each other. Emergent behaviour over institutional authority (Arab Spring and crowdsourcing are disparate examples of this), on-demand pull over push (e.g. Netflix over TV, and even large scale manufacturing) and the importance of weak ties, compasses over maps (direction more than a specific plan – this is my favourite, though I’d have liked more pages devoted to this), focus on risk over safety (the nimble nature of Shenzhen and its rapid development from knock offs to cutting edge tech), disobedience over compliance (the creation of Nylon at DuPont is a good example), practice over theory (there is an interesting sub-topic on privilege in this chapter), diversity over ability (“Ability matters, but in the aggregate, it offers diminishing returns” – Scott Page), resilience over strength (another favourite, and has parallels with Taleb’s anti-fragile), and finally, systems over objects (and understanding the larger implications of one’s work).

    The narrative zooms from physics to philosophy and biology to bitcoin in a matter of few seconds. Sometimes one feels that this is a book about the MIT Media Lab, or maybe it’s because it embraces all these principles in varying degrees.

    But whatever be the cause and effect relationship, it does serve as a good example of the principles in action.
    What the book stresses is the kind of adaptive thinking that will be required of the species and the individuals therein to continue thriving in a world that’s undergoing a profound structural change.

  • Woke it out for yourself!

    A couple of months ago, I wrote an article for afaqs on the challenges for brands trying to remain relevant by stepping into “woke” territory. To summarise, being selectively woke is not an option. Every action by an organisation is scrutinised, and sometimes, scored! Both McDonald’s and P&G were in the “danger zone” of being viewed as more exploitative than empowering. The former even got called out by NAACP for not supporting workers. However, this post is not to belabour that point, instead I’d like to hypothesise on the long term impact on consumption and brand building. (more…)