Author: manuscrypts

  • The Wizard and the Prophet

    Charles C. Mann

    The world is only a few decades away from reaching a double figure billion population. We’re already experience a scarcity of many things we take for granted – clean air, potable water, affordable food and scalable energy sources. How will the species survive? There are two lines of thought – both with the same intent, but fundamentally different approaches.

    Represented principally by Norman Borlaug (the wizard) and William Vogt (the prophet), this book juxtaposes these diverse lines of thought in the context of the four main resources – food, energy, air and water. Vogt sees nature as the main protagonist and the human species as one among the diverse cast of organisms. As per this view, humans have to understand and play within the constraints of nature. Borlaug considered humans the principal character, and nature as raw material that the species could reconstruct to its own advantage. It was just a matter of finding the right methods and technology, and educating people. A “worldview that valued efficiency rather than empathy and the spirit.” Two different ways to survive, and thrive. In a way, scarcity and abundance thinking.

    Funnily enough, even though both men were (almost) contemporaries, they crossed paths only once. Their arguments and their supporters and followers more than made up for it though!

    In addition to this very interesting philosophical debate, the book also works as a rough biography of Borlaug and Vogt. Both of them went through many trying circumstances, and whatever they have achieved is a tribute to their tireless spirit.
    Another very interesting section, towards the end, throws light on the behind the scenes action of the Green Revolution in India and Pakistan. It is amazing how events such as the Cuban missile crisis, India’s wars with China and Pakistan, and even Nehru’s death all had a crucial role to play! It was touch and go a lot of times and worth a screenplay.

    All of this makes for an interesting read and I wish the author had made it a bit more accessible by focusing a little less on the detailing. It is not an easy read, but it does provide some excellent perspectives on topics such as global warming, fossil fuel scarcity, GM foods, all of which have an increasing impact on our daily lives.

  • Geist

    And thus it is, that after six months, finally there’s a food post here! When I wrote the last one in March, I wondered whether at the time of publishing it – May – the virus would be in the rear view mirror. What an underestimation that was! The actual time till the next visit turned out to be seven and a half months. That’s the kind of year 2020 has been. True to the spirit of the year, we visited Geist on Halloween, a couple of days after they had opened. The photographs I had seen on Twitter did a good job of convincing us to finally step out!

    The location is accurate on Maps, though after we passed the gate, the looping path did give us a few moments of doubt on whether the place was open. Later, I also wondered whether this would add to the loopiness as one was getting out of the place after a few beers! Anyway, we were finally rewarded with  open spaces,  abundant greenery, and excellent beer and food. As Mr.Narayan, the CEO of Geist pointed out, a banyan, a peepal and craft beer do make a good recipe for nirvana! Word had definitely gotten around, because we found the place fairly packed. I mean that loosely because there was enough space between tables. Also present were the other “artefacts” of this era – sanitisers at multiple touch points (punintended), and masked service staff.

    We first ordered what we came for – craft beer! Six out of the nine beers were available, I started with a German Lager and D asked for a James Blond. The latter turned out to be a good way to tip the hat to Sean Connery, though we didn’t hear the news until later. The lager had the perfect level of maltiness, and the Blond, a Belgian ale, was smooth and fresh. Since good pork was something that had eluded us for a while, we immediately agreed on the Pork Seekh. Well cooked, great flavours and superb texture. From the tricolour dip, I loved the spicy red the best. The Bacon Thecha Kulcha was next. More subtle than the previous dish, we would have loved to see more bacon in this one.

    I liked the sound, and taste, of James Blond enough to have it for my second round. D went with a Witty Wit, a light and easy drink. The Coorgi Pork (should be Coorg is my understanding) was quite enticing, but we finally went with the Baffat Pork Cutlet, which came with an excellent spicy gravy and spaetzle. A great way to end an Oktoberfest that never was!

    The service was friendly and polite. An excellent rock playlist enhanced the ambiance, and we felt lighter by a little short of Rs.2400. A dine out after more than 200 days though, felt priceless!

    Geist Brewing Factory – Restaurant & Beer Garden, No.23/3, 21st KM Stone, Old Madras Road Nimbekaipura, Bidarahalli, Uttarahalli Hobli, Bengaluru Ph: 8861557576

  • The business of brand

    It used to be that a brand manager could run 3-4 campaigns a year, negotiate heavily in media buying for efficiency, and roughly correlate effectiveness to quarterly brand health data and sales performance. With VC funding-led rapid scaling, digitisation,  real-time data, and polarised social media, this version is being rendered obsolete. The changing business context also means that looking at a 30 sec ad purely through a consumer lens is only half the story. Two recent examples made me reflect on the dynamics between brand, social media, and business.  I do realise that my commenting on them is a bit like the Nobody – Me meme, and delayed at that, but that’s one of the perks of having a blog.

    Cred: We’ll begin with the Mad Men perspective, but after a short detour. Brand building for VC-funded startups has a template that actually works. Rational benefits with emotional storytelling. Flipkart and Myntra both went through a learning curve with “Granny and Mouse” and “Where fashion comes together” respectively, before they cracked it with “kids as adults” and “Real life mein aisa hota hai kya?“. It works because in addition to building the brand promise, it also has a tangible effect on business. And that’s why it’s often followed by many others across categories – Pepperfry, LivSpace, Khatabook, or even an extended approach like The Whole Truth. This is assuming that distribution, product, customer service etc are at least on par, and the execution is done well.  In that context, Cred’s recent ads, after readability issues in the first print ad, and the lengthy Jim Sarbh ad, were most definitely clutter-breaking. By not following that template.  (more…)

  • A Gentleman in Moscow

    Amor Towles

    I was hesitant to write anything about this book for fear that it would take away from its wonderful aftertaste. But not doing so would be an injustice too, so here goes.

    The adjective I would use to describe A Gentleman in Moscow is sublime. That applies to the story, the writing, and the protagonist – Count Alexander Ilyich Rostov. On 21st June 1922, a Bolshevik tribunal sentences him to house arrest indefinitely. The “house” is the Hotel Metropol, and he is forced to substitute his suite for an attic room. As the author insightfully notes, “the Russians were the first people to master the notion of sending a man into exile at home.”
    Russia, post-revolution, exile – it is difficult to imagine anything that’s not depressing in the 450+ pages that follow. But in the face of imminent disaster, Towles, just like his protagonist, steps up to the plate, shuns maxims, and hits the ball out of Gorky Park. (ok sorry, but bad wordplay is a sure sign of my affection) Hope has a new champion. For Count Rostov is probably a living embodiment of Marcus Aurelius’ Meditations, and from the time that he is forced to choose from his possessions what he can take along to his new residence, he embraces his future by well, counting his blessings. His poise does not miss a step as he moves from “it is not the business of a gentleman to have occupations.” to becoming a waiter, and he continues to exhibit his “essential faith that by the smallest of one’s actions one can restore some sense of order to the world.”

    But one cannot be blamed for thinking that even for such a wonderful character, the four walls of a hotel is bound to be a constraint. The Metropol, though, is a world unto itself. We discover spaces and mind spaces inside, the people who work there, and its visitors. And through the eyes of the Count and his friends, we see Russian history unfold from Lenin to Stalin to Khrushchev.

    Amor Towles’ mastery over situations and the words he uses to express them is not something I have seen much of around. It’s genuine craftsmanship. In the Count, he has created a character that brings out the essence of old world charm, and class. Instead of aristocratic snobbery, what one gets is a very human mix of upbeat bearing and wistful serenity – a character for whom one genuinely feels for. The Count has his basic lessons right – “The first was that if one did not master one’s circumstances, one was bound to be mastered by them; and the second was Montaigne’s maxim that the surest sign of wisdom is constant cheerfulness.” And it isn’t just the Count – the support characters also do a splendid job of covering a vast spectrum of predicaments, thoughts and behaviour.

    And thus it is, that when one reaches the end of the book, and lets out a sigh, one has the “feeling that this moment, this hour, this universe could not be improved upon”.

  • The Presentation of Selfie in Everyday Life

    I will get to that “weird” title in a bit, but two things triggered this post. The first is the number of people urging, well, other people, to watch “The Social Dilemma”. Quite amazing. Especially considering how much of this advice is on WhatsApp groups. All I’ll say is, well done Facebook. Not to mention the irony of watching it on Netflix, which as I tweeted, is quite a paragon of virtue when it comes to behavioural manipulation. The second is the connection to the “Occult of Personality” – something I posted a few weeks ago. While the second order consequences on an algorithmically driven landscape was worrying, I realised that celebrities and “leaders” getting professionals to manage their social media presence was only a second order consequence of how they behaved as people on social platforms.  I also realised that this was in essence an early stage of algorithms dictating humans. Because who’s really in control when you’re always “appearing” as opposed to being?

    That provides a good context to the title, which is a bit of a wordplay on an excellent book that was written many decades ago – The Presentation of Self in Everyday Life. The author Erving Goffman uses the metaphor of a theatrical performance to explore the nuances and interplay that occur in practically every interaction we have. A deep analysis of “All the world’s a stage” and the “performances”  we give everyday to guide others’ impression of us. “Shelf worth’ on Zoom calls is a recent example. Goffman uses “backstage” as a space where we can be true to ourselves, and not be putting on an act. These days, thanks to the ubiquity of the mobile phone and social media, “backstage” is shrinking. And thus the title.

    Because we’re busy scrolling, and judging others and ourselves, and putting on a show. Leading to never-ending validation cycles that include feelings of inadequacy and envy. Once upon a time, there was happiness about something we did/experienced. As I wrote in Peak Abstraction, maybe, as we continue posturing, we will reach a stage when our signalling of happiness and its effect on others will become our measure of our own happiness. Or maybe it has already happened. Thanks to the highlight reels as presented on Facebook/Instagram/WhatsApp, things have escalated far beyond Keeping up with the Joneses. After all, with social media, everyone is a neighbour/friend, and as Gore Vidal famously said, “Every time a friend succeeds, I die a little.”

    Evolution has hardwired envy in us. In the early stages of human evolution, because we were competing for resources and mates, it was an important tool that ensured we adapted, survived, and passed the gene to the next generation. Has it changed a lot, if we look at dating, jobs, promotion etc? Probably not. But it depends on whether we consider these as necessary for survival, and whether we think of them as zero-sum “games”. Journeys inward are tough, but ultimately satisfying. Asking the self about happiness is one such. Understanding it, and being able to influence yourself would be quite an amazing feat in the age of influencers! Looking evolution in the eye, and overturning its effect is also a good way to show respect.

    (in context, a wonderful short film I discovered on, wait for it, social media!) 😉