A brand could be defined as a perception in the mind of a consumer, based on his/her/others’ experiences. These experiences could be either of the product/service itself, or its marketing communication. Earlier, in a post in a different context, I had alluded to the framework of choice during consumption. To elaborate, what are the factors that influence a customer’s decision to buy/not buy? The basic 4Ps of the marketing mix cover a lot of ground in this regard. But it does not really acknowledge (even when it is extended to 7Ps) the one thing that is increasingly becoming the most scarce commodity – time.
Author: manuscrypts
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The Road to Character
David Brooks
The concept of the book is something I could easily relate to. In fact, it reminded me of a favourite concept from the Mahabharata – Jaya and Vijaya. Vijaya is victory over others, and Jaya is victory over self. In this book, the author writes about two sides of our nature – one that is ambitious and career oriented, and another that is more concerned with the moral battles within.
He calls the former the ‘Big Me’ culture, where the focus is on the individual – be it consumption, or self actualisation. The alternate is where the individual has the humility to understand that he is part of a much bigger picture and through what the author calls ‘eulogy virtues’ builds relationships and moral standards. Using examples across history, walks of life, gender and race, he illustrates how some people have built themselves a moral fibre slowly but surely. He then uses the lessons from these as a contrast to the excesses of our age – from contexts that range from parenthood to social media.
The journeys of the individuals are in themselves fantastic reads. The chapter titles are a clue to the thrust of the arguments within – self conquest, struggle, self mastery etc – and the author does a great job of tracing the tribulations, and the moral ascent of the people involved. My favourite would be George Eliot. Across the vast stretches of time that separates us, her words spoke to me. (more…)
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Néih hóu Hong Kong! (Day 4)
A wonderful late start to the day. We just about made the breakfast deadline! The first task was to add currency to our Octopus – that was easily done at the customer desk in the East Tsim Sha Tsui MTR station. We then walked through the subway to get to the Star Ferry Pier. After some excitement, thanks to me dropping the hotel access card on the ferry waiting bench and the gates getting locked, we hopped on to the ferry to cross from the Kowloon to the Hong Kong side of Victoria Harbour. Getting to IFC mall from there was easy, thanks to the directions on the way, but inside the mall was a different story!
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Néih hóu Hong Kong! (Day 2)
We got up at around 7.30 with an aim to leave the hotel in an hour and a half. The standard Continental breakfast at Xi was absolutely good enough to begin the day. Mandy at the reception promised to help us follow up on the lost baggage. Ngong Ping was the plan for most of the day. The journey including MTR transfers and the walk took less than an hour. Might have been lesser if we’d known about the passage directly from the Tung Chung MTR to the cable car. We’d bought tickets for a guided tour via Klook and could therefore bypass the queue. If you reach early, you could probably wait in the queue a bit and buy. The instructions were clear and after a short wait, we boarded the crystal cabin- this one has a glass bottom – a real one which is cleaned after each trip. D remained poker faced and refused to comment on her previous experience with such things. The views from the cable car were spectacular – we could catch the giant bridge to Kowloon that was under construction, the airport, and as we neared the Ngong Ping end (20 mins) the Tian Tan Buddha (aka the Big Buddha).
