Naomi Klein
Quite eerie that I read this immediately after I read Carol Roth’s “You will own nothing”. Here’s why. Doppelganger’s starting premise is how the author (Naomi Klein) gets confused for Naomi Wolf, both being ‘white Jewish women’, increasingly helped by the overlap in the subjects they comment on. The former is a left-leaning writer and social activist while the latter is a third wave feminist who turned from centre-left to becoming a right wing conspiracist. It is fascinating how Roth’s views largely align with Klein (Davos, Big Tech) but also agree with Wolf in others (Canadian truckers, for instance)
In her new avatar, Wolf’s argument – with a full endorsement from none other than Steven Bannon (once Trump’s chief strategist) – during Covid was that vaccines and public health measures were a conspiracy by a global cabal to sterilise, and in general, undermine the constitution. People increasingly began believing that these were Klein’s views. At one point, after it goes beyond being just a joke, Klein decides to dive into the rabbit hole of the universe that Wolf inhabits – the Mirror World is how Klein describes it.
While this is where the book starts, and also spends pages drawing out the different worldviews, approaches etc, the narrative then expands its scope to cover the title – Doppelgangers – in general. Not just at an individual level but a societal level. For instance, today the simplistic left vs right categorisation is almost devoid of meaning. Even the horseshoe theory of left and right being similar the extremes isn’t nuanced enough. With big tech, Covid lockdowns, and a plethora of social media influencers, most people have very little trust in anything mainstream media, or what politicians say or do. The difference is only in their own perspectives of who is lying and for what. Wolf and Klein, for example, agree on Bill Gates being a force for evil. While the former goes on about tracking people, the latter is against how he sided with big drug company patents on life-saving Covid medicines.
Klein decodes how issues remain the same but how Bannon & Co spin it to stoke common underlying tensions and use it to further their agenda. For example, blue collar workers who felt betrayed by Democrats when the latter signed trade deals that accelerated factory closures, Bannon pitched Trump as a radically different Republican who promised to make the rich pay. This modus operandi was an echo of what I had read in Peter Pomerantsev’s ‘This is not propaganda’, in which he pointed out how Trump and his ilk could create coalitions of people who agreed on some topics, while the left/liberals would argue on the tiniest of nuances. There is a name for the former – diagonalism.
There is also an interesting section on how our personal brands are our doppelgangers – what happens to our self when we create for social media? What is real, and what is for camera? “Which of our opinions is genuine, and which are for show? Which friendships are rooted in love, and which are co-branding collabs? Which collaborations don’t happen that should because individual brands are pitted against one another?” What doesn’t ever get said, or shared, because it’s off-brand?” What does it do to our capacity for internal dialogue and deliberation?
The focus on doppelgangers allows Klein to apply it to diverse contexts – wellness influencers who became anti-vaccine propagandists, parents of autistic children (and their belief that this was something that had to be cured instead of accepting the child and its unique ways), to Nazis (and the fascinating view that European colonists had been on genocide sprees long before Hitler, and that it was only the scale and more importantly, that it happened in Europe that shocked the West into retaliating; also how the Australian Aborigines League saw this coming way back in 1938 and wrote a protest letter against persecution and handed it to the German Consulate) to Israel (and how the Palestinians had become the victims’ victims).
Towards the end of the book, the narrative switches back to personal, with lovely anecdotes on how Klein was originally inspired by Wolf, and also how today, with Wolf uttering all sorts of things in public, Klein believes she is freed from her own public self and how it’s an “unconventional Buddhist exercise in annihilating the ego”.
This is a fascinating read which prompts us to look within ourselves and at the society we inhabit, forcing us to acknowledge the doppelganger within us at both levels.
Quotes
“Ms. Wolf is the moral equivalent of an Armani T-shirt, because Mr. Gore has obscenely overpaid for something basic” ~ Maureen Dowd
“The accelerated need for growth has made our economic lives more precarious, leading to the drive to brand and commodify our identities, to optimise our selves, our bodies, and our kids” Naomi Klein
“In the Mirror World, they… rile up anger about the Davos elites, At Big Tech and Big Pharma – but the rage never seems to reach those targets. Instead it gets diverted into culture wars about ant-racist education, all-gender bathrooms, and Great Replacement panic directed at Black people, nonwhite immigrants and Jews.” Naomi Klein
