The book combines a bunch of subjects ranging from history and geopolitics to economics, network theory and cliodynamics (itself a transdisciplinary area) viewed through the lens of catastrophe and decision-making. What makes it worth a read is a rich dose of history and specifically disaster (mis)management, but what I missed was a narrative structure.
I spoke to ET Brand Equity for their series ‘My experiments with PR’ on challenges, learning, long -term communication, and how one sees the role of PR in the larger CMO portfolio.
The book is more than a decade old, but it does a couple of things well – provide an introduction and in a way, synopsis of Chomsky’s worldview, and do that in an engaging manner because this is based on media interactions. The book was published in 2011, and while the topics might seem dated, the beauty is that his insights are timeless.
I have forgotten where I first came across Goodhart’s Law. It was probably Farnam Street. It states that “when a measure becomes a target, it ceases to be a good measure.” An illustration should help. In the organisational context, it serves as a great lens to evaluate strategy and progress. As the illustration above shows, […]