Clayton M. Christensen
Just because the title of the book is a question doesn’t mean that you will get simplistic answers – Clay, James and Karen make that clear on the jacket. But what it does is give a bunch of perspectives on how to frame your personal and professional life and purpose, how to approach the decision-making involved, and how you could think about success and failure.
The book has three sections and covers a lot of interrelated topics – what motivates us – hygiene and motivators – which are often interpreted wrongly (the opposite of job dissatisfaction isn’t job satisfaction, but rather an absence of job dissatisfaction), the role of calculated directions and serendipity in the pursuit of the life and career we aspire to, the importance of matching strategy with the decisions you make on your resources – energy, money, time (relationships are a great example), the excellent framing of “job to be done” seen through the perspective of the customer/partner, equipping your children for the future, shaping culture in the family and in an organisation, and the slippery slope of “just this once” in matters of ethics and values. These are all delivered using interesting anecdotes, thus making it a very engaging read.
Having said that, the book was written in 2012, when social media was not the phenomenon we see now. I think it is fair to say that its all-pervading influence can be felt in all aspects of our life – from what we aspire for to measurement in terms of Likes and followers! That is not to say that some fundamentals in the book are not relevant it only means that we should (for our own purposes) add that layer when using the frameworks in the book. The other question I am thinking about is whether we should measure at all or just live.